Strathmore Artist Papers News from Don Bradley

Strathmore Artist Papers 2008 Back-to-School Promotion is in full swing. Highlights of the promotion include 16 must-have items with an extra 20% off. Why the deep discount of 20%? Featuring these items on end-caps, floor stack-out displays and in your flyers will increase traffic and create excitement in your stores. To complement the 20% off offering there is also a great mix of pads, sheet stock, books and inkjet papers with an extra 10% off. The BTS promo includes the new Inkjet Iron-On Transfer Sheets at 20% off. This item has taken off and the sell through is excellent. In addition to the great discounts available to you through August 15th you may qualify for 90 days dating on drop ship orders.

Strathmore launched a “Green” Initiative at NAMTA in Reno that includes a BTS promotion featuring 18 “Green” items. The promotion includes the new 400 Series Hemp Charcoal pads in four sizes as well as some of the popular recycled sketch and drawing pads, plus a selection of Windpower items. Ready to ship in mid-June and promoted at an extra 10% off through August 15th, the new hemp paper contains 25% hemp, a readily renewable fiber, and 75% post-consumer fiber – a truly tree-friendly product. A new header sign and five new shelf talkers that promote the “Green” aspect of these products are available – check them out on Strathmore’s web site or ask your rep.

As you read in The Big Idea, the introduction of Artist Trading Cards at NAMTA was met with rave reviews – this may have been the most exciting thing at the show! This single price point line of blank cards is in response to a growing trend among artists that are producing original art to be traded with other artists. We believe that our ATC offering will help create interest in Strathmore Artist Papers as well as generate sales of media and art tools. The assortment contains 12 each of 10 facings ($2.49 per pack) for a total retail value of $298.80 and includes a free counter display through August 15th.

Ask your MacPherson’s sales rep for more info regarding these new products and exciting promotions.

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