Archive for May, 2010

Golden News for May 2010

Saturday, May 22nd, 2010

Tint & Glaze Poster Display Now Available to Retailers
tandgposterdisplayBased on feedback from customers, the GOLDEN Tint & Glaze Poster has proven to be a comprehensive reference tool every painter can use. With thousands of hours of paint research all on one page, the GOLDEN Tint & Glaze Poster has valuable comparative information about colors as they transform through tint and glaze mixing.
The exciting news is that the Tint & Glaze Poster Display is now available to retailers to place in their stores.
Contact your MacPherson’s sales representative to learn how easy it is to get this display!

BTS Promotions
Check out MacPherson’s BTS offerings for GOLDEN products in the BTS Buyer’s Guide on pages 35 & 77.

New GOLDEN Videos on YouTube
If you are a subscriber to the GOLDEN YouTube site then you already know about the new video that was posted recently.
If you’re not a subscriber yet, here’s the link to the video on adhering watercolor paper to panel.
Golden Youtube Channel

If you have any questions about any of the above information, contact your MacPherson’s sales representative.

Sanford & Prismacolor May 2010 News

Saturday, May 22nd, 2010

Be sure to put the Prismacolor Value Packs on your BTS promotion list. The SA1772994 should be promoted in place of the SA97, 24-color Prismacolor Marker Set and the SA1772993 should be promoted in place of SA3598, 48-color Prismacolor Pencil Set. The value packs are featured at promotional pricing in the 2010 BTS Buyer’s Guide and the 2010 BTS Consumer flyer. Here are the Value Pack details:
• The SA1772993 consists of the SA3598 Prismacolor Pencil Set with a free set of the SA14172, Fine Line Illustration Marker Set valued at $11.50 MSRP. This is a 15% value at MSRP to your customers.
• The SA1772994 consists of the SA97 24ct Prismacolor Marker Set in a carrying case, with a free SA1738863, 8ct. Illustration Marker Brush Set valued at $23.00 MSRP. This is a 22% value at MSRP to your customers.

The replacement for the ZSA174, 45-color Prismacolor Marker Display is the ZSA1760651. The new display is our most recent addition to the Prismacolor Universal Display program. The new display has the same 44 colors as the old display plus Jet Black, PM-211, which was not in the old assortment. This assortment has an MSRP value of $1,611.18 versus $1,718.58 for the old display. Your MacPherson’s rep has the contents and cost information.

1759417_1759417516_pcmanga_8po1 Prismacolor will introduce a new Manga Pencil Set in Q-3 of 2010 and offer a corrugate tray with our Manga Marker Sets and Pencil Set for Holiday 2010. The new pencil set is SA1774800. The holiday tray will include the SA1759444 and SA1759417.

Don’t forget to plan your Prismacolor BTS promotions around the 2010 Prismacolor Consumer Rebate. If your customer purchases $50 worth of ANY Prismacolor product or products, they can get $10 back in the form of a mail in rebate. Purchases must be made between July 15, 2010 and September 15, 2010. Your MacPherson’s representative will have a limited number of POP kits for this promotion containing 2 tear pads and 4 danglers. You and your customer can download the rebate form by visiting

MacPherson’s now offers the Paper Mate Bio Degradable Pen and pencils. The SA1757523 is a 2/cd Blue, SA1757524 is the 2/cd Black and the SA1750840 is a pack of 10 #2 Pencils.


Pentel Post-NAMTA News for May 2010

Saturday, May 22nd, 2010

Pentel got great response from the new Pentel Arts products for 2010, introduced at the NAMTA show in Indianapolis.

  • clip_image002Slicci 2.5mm Gel Pen Open Stock – Slicci is the smallest gel pen line width at 2.5mm. It is available in 8 colors:  black, red, blue, green, orange, pink, baby blue and purple. Journal and draw with ease thanks to the smooth flowing gel ink and precise metal tip. Personalize your papers, cardstock, labels, tags, chipboards and die-cuts. Slicci is a Recycology product, made up of 87% recycled plastic. Now available open-stock, in a beautiful display of 144 pieces.
  • clip_image004 Slicci Metallic Gel Pen – Because of the success of Slicci, Pentel has introduced Slicci Metallic Gel Pens. These 8mm gel pens come in 8 shimmering, metallic colors:  red, blue, green, bronze, pink, violet, gold and silver. The ultra-smooth, acid-free, metallic ink glides effortlessly across paper. The 0.8mm tip produces medium lines, perfect for embellishing note cards, creating designs, pictures, journaling and other craft projects. The metallic ink really “pops” on dark, colored paper. Slicci Metallic is available carded, or in open-stock. Slicci Metallic is a Recycology product, made up of 87% recycled plastic. The open stock is available in a beautiful display of 144 pieces.
  • clip_image008Hybrid Technica – Pentel’s new Hybrid Technica is a pigmented, archival, acid free pen, perfect for sketching, drawing, manga and much more. The Tungsten carbide roller tip guarantees a consistent line from the first, to the last drop of ink. The smooth, pigmented ink is light-fast, bleed-proof, water-resistant and fade-resistant. The new, Hybrid Technica is available in 4 line widths; 0.3mm, 0.4mm, 0.5mm and 0.6mm. It comes carded or in “open-stock. There are two open-stock displays:  a 48 piece, and 144-piece assortment.

Back to the Future: Modern Camera Lucida Shakes Up Drawing World

Saturday, May 22nd, 2010

headerIntroducing the LUCID-Art, a modern version of the classic camera lucida drawing tool that has been used by artists for centuries. It retains the magic of this somewhat secretive drawing and painting technique, while improving on the original with a brighter, much larger and more stable image, including variable brightness control, and a far lower price. Now exclusively at MacPherson’s . Check out this Youtube video:

Retailers who decide to offer the Lucid-Art will be pleased to know there’s a free Demo Kit that allows consumers to discover the many features and benefits of this great new product. The kit is designed to showcase the camera in stores.  It includes:

  • an instructional sheet for setting up your demonstration area
  • a colorful sign to display next to the lucid-art camera
  • a DVD with a looped demonstration video

Once you have placed your stocking order for the Camera Lucida, please request your package directly from Les Cookson, by email (, by phone (1-888-958-2432), or by fax (1-866-571-0537).  You may also find more information about the Lucid-Art Camera on the website:

New Sharpie Ad Campaign Spotlights “Self-Expression”

Tuesday, May 18th, 2010

sharpie_bigSharpie is launching a new ad push that says the felt-pen brand is a creative force in making ordinary things extraordinary. The Oakbrook, Ill.-based company, a division of Newell Rubbermaid’s Office Products Group, is positioning the brand as a tool for creative expression in the new effort, via Draftfcb Chicago.

The campaign — which comprises print, digital and broadcast ads — shows Sharpie markers adding color to things like protest signs, skateboards, electric guitars, jeans, motorcycle helmets, even hitch-hiking signs. Voiceover, with a British accent, asks: “What would the world be like without self-expression? There’d be no purpose, no passion, no putting it out there for everyone to see.” Tag: “Sharpie. Uncap what’s inside.”

The TV ad for the campaign started this month during the finale of “America’s Next Top Model” and will run through June, per the company. Season finales include ABC’s “Dancing with the Stars” and “Lost” as well as CW’s “Gossip Girl” and 15 cable networks including E!, VH1, ABC Family, TLC, HGTV, Lifetime, BET, MTV and more.

Industry News

Monday, May 10th, 2010

mike-dupeyThe Dallas Morning news reported Michael J. Dupey, considered the founder of the arts and crafts superstore concept, died at his home in Dallas on Saturday, May 1st after a decades long battle with bi-polar disorder. He was 64. Here is a more complete account from the Dallas paper: Michael J. Dupey

For the first time since the economy started on its downturn in 2008, Sanford’s parent, Newell Rubbermaid has posted simultaneous quarterly sales growth, margin expansion and higher earnings per share. “We are pleased to report a return to net sales growth across all our geographic regions, a significant inflection point from the sales trends of the last four quarters,” said Mark Ketchum, Newell Rubbermaid’s President and Chief Executive Officer.

HobbyCraft, an English retail chain of 48 crafts stores was sold to Bridgepoint Capital, a UK private equity firm with holdings in the UK and Europe. The chain was originally valued at £70 million, but Retail Week reported the price was more than £100 million($151 Million).

Creative Leisure News reports that Michaels has hired Demandware to re-launch its website and provide e-commerce capabilities. Plans for the new site, scheduled for this summer, will add customer ratings, product reviews, a hosted social community, and user-generated content.

img_awards2008_trophyCanson was recently awarded “The Best Fine Art Inkjet Paper” for their Infinity Baryta Photographique by the prestigious TIPA organization. The best imaging products of 2010 were voted on at the Technical Image Press Association (TIPA) General Assembly held from April 8’th to 10’th, 2010 in New York City, USA. The jury included editors of the 28 member photo magazines from 9 European countries plus Canada, South Africa and the United States.

Carl Alguire, formerly with Logan,  is now the C.E.O. of the Sewing Supplies Division at BERNINA International AG.

The Dick Blick Company is celebrating its 100th year in business. According to the Galesburg, IL Register-Mail where the company’s distribution center is located, the mail order operation began in 1911 from the home of Dick E. Blick as an evening distribution business, which he ran after his day-time position as advertising manager of the O.T. Johnson Company. In 1948, Robert Metzenberg began training as a mail-order successor to Dick Blick and acquired the business at age 38, becoming known as the “second founder.” The Metzenberg family continues to own and manage Dick Blick, with grandson Robert Buchsbaum as the current CEO.

The Craft & Hobby Association (CHA) has announced that it will partner with Michaels Stores to promote the Craft SuperShow consumer event to be held in Rosemont,  Illinois from July 30 – 31, 2010.

GOLDEN Has Completed the Official Purchase of Williamsburg  Handmade Oil Colors. The small color factory has made the move 30 miles north from one small upstate, New York town to another.  On May 21st, Golden Artist Colors completed the purchase of the small manufacturer and is now producing the oil colors in the GOLDEN Custom Lab facilities within its factory in New Berlin, N.Y.

New Drafting Tools from Art Alternatives

Friday, May 7th, 2010

aa_draftingtoolsWe hope you are taking advantage of the already successful Art Alternatives drafting line. A year and a half after the initial launch we have gone back to the “drawing board” and added 17 more items to complete the line. All of the new tools are responses to retailers who have made this the line of choice for their school drafting, drawing and design kits. They include new sizes of triangles, natural hair dusting brushes, lead holders, lead and templates. The new tools are featured in May’s “what’s new“, and will be available in the MacPherson’s distribution centers in July. For the deepest discounts on these BTS essentials, order one of our flexible planograms. BTW, we do kits, too!

Think we are missing the boat on a key item? Let the Art Alternatives team or your MacPherson’s sales rep what you’re looking for and we’ll do our best to bring it in.

New Art Alternatives Portfolios in Stock Now

Friday, May 7th, 2010

aaportfoliogroupOur take on the portfolio market is that it’s changing. Gone are the days when artists and models wanted fancy portfolio and presentations cases. Today it’s all about function and value. And what about the importance of brand? Eh! Not a big deal right now. That’s why we challenged our sourcing team to come up with functional and smart selection of competitively-priced portfolios just in time for the critical back-to-school selling season. Art Alternatives showed off this new line of student portfolios & presentation cases at the NAMTA show in Indianapolis, and the response shocked even the most jaded Art Dogs among us! If you didn’t see them there, check them out online. Our selection includes the Tote Board+Portfolio Combo, the Academy Presentation Cases and Portfolios, and the newest additions, our Artist Double Zipper and New Classic Edition portfolios.