Archive for July, 2013

uni-ball BLX pens

Monday, July 8th, 2013


Experience BLX from Uni-Ball!

BLX ink is black ink tinted with color and gives a sleek, sophisticated take on your writing. Uni-Ball’s current blue-black ink outsells blue ink 2-1 and the new BLX colors
will drive sales with pen enthusiasts looking for the next unique thing in writing. BLX writing system is now available in blue-black, red-black, brown-black, purple-black and green-black. Contact your MacPherson’s sales rep for more details on the SA1862366 -Uni-Ball Vision Elite BLX Pen Assortment Display.

Derwent Sketching News in Time for Summer 2013

Thursday, July 4th, 2013

Is your store looking to be the authority in all things drawing and sketching? A wise quest in our opinion. Drawing is such an accessible and portable art form. So perfect for the summer months or any time, really.  Who knows drawing better than Derwent?

31NScqUHhHLSuper Point Sharpeners get right to the point!

Helical blades have longer life sharpening abilities. The best blade for your pencil.

These three desk sharpeners have a durable helical blade which sharpens pencils to super points for fine detail work. Suitable for pencils up to 8mm in diameter. All feature easy-to-empty transparent sliding trays.

Available in:  Super Point battery (WN2300174 $47.99 MSRP), Super Point Manual (WN2302001 $34.99 MSRP) and Super Point Mini Manual (WN2302000 $24.99).

The two manual sharpeners feature an extendable front plate with a self feeding mechanism which stops when the pencil has reached a superb point.  They also come with a handy desk clamp. All are in stock in the MacPherson’s DCs today.

Super Point battery

Super Point Manual

Super Point Mini Manual

Industry News

Monday, July 1st, 2013

The Atlanta Business Chronicle reports Binders Art Supplies & Frames has signed a lease for a new store at the more than $200 million redevelopment of the former Sears building on Ponce de Leon Avenue into a hip hub of apartments, office space, restaurants and shops in Atlanta. “Ponce City Market promises to become one of the cultural epicenters of Atlanta, and we are thrilled to be a part of it,” said Howard Krinsky, president-owner of Binders. “Each of our stores has its own personality and contributes to the surrounding neighborhood in various ways. Read the whole article here: Binders in the News

Ponce City Market under construction

Ponce City Market under construction



Welcome to the world Emma Jane Shoham, born 6:02 pm June 27th to proud parents AJ (Jerry’s Connecticut) and Monika Shoham. All are doing fine, but especially baby Emma at a healthy 7lbs 4oz  and 20″ long.

With sadness we report that Sue Stevenson, Principal of Alliance Sales & Marketing, died on June 7 after a lengthy illness. She began her sales career in office products in 1982 as a consumer rep for LA Ward & Associates. She eventually opened Alliance Sales & Marketing in Southern California and expanded into the Art and Paper Craft Industry throughout the west coast. She was known by family, friends and those who knew her as a kind person. A private service was held on June 14.

0c7008eThere’s a new president at Notions Marketing in Grand Rapids, MI. Adrienne L. Stevens is replacing Jay Klein who retired after having served since 2002. Adrienne was CEO of SNAP!office, an office design and furniture manufacturer in Michigan.

Karl Wiest reports that Swain’s in Glendale, CA has filed for court protection under Chapter 11 statutes while it works on a financial reorganization plan.

STABILO has broken ground on a dramatic new office building in their home town of Heroldsberg Germany.  Cologne architects mvmarchitekt + Strong architecture, collaborated to design the “cube” which is rich in sustainability: The data center is cooled with fresh air and geothermal energy. The building will house 100 employees from sales  and marketing, a STABILO Store and the company’s data center by the end of 2014.


STABILO has created a new senior leadership structure designed to speed-up product development. The Advanced Management Board will include Andrea Schmölz, responsible for human resources, IT, purchasing;  Horst Brinkmann Marketing, sales, research and development, and Dieter Seger, production, logistics, and technology development.

Andrea Schmölz, Horst Brinkmann ,Dieter Seger

Andrea Schmölz, Horst Brinkmann, Dieter Seger

Tombow has announced the winner of the raffle for their Irojiten Color Pencil promotion is Lionel Flax the General Manager at Sam Flax in Atlanta. He was picked from a drawing of Irojiten stockists to receive a $1,000 American Express Gift Card. Irojiten Color Pencils are one of Tombow’s most popular brand products


Bay Area Artist Jessi Sabogal and Montana Cans Collaboration:  Jessi Sabogal is a first generation, Colombian-American, female graffiti artist whose work includes designing the cover for Plume Books’ 20th Anniversary edition of Allison Dorothy’s Bastard Out of Carolina, a time-lapse tribute to the Egyptian revolution that was featured on the front page of, and her mural at Facebook headquarters was their first mural commissioned from a female artist. See her latest work in this time-lapse video where she uses an intricate layering technique with stencils and Montana Cans on canvas, to create a tribute piece to the children of Cuba.

Golden News For Summer 2013

Monday, July 1st, 2013

GOLDEN and Princeton Catalyst Join Forces in BTS Promotion


Now’s the time to plan your BTS “Go Big and Save” buying opportunity from Princeton and GOLDEN! During this promotion, when you buy 32 oz. GOLDEN Heavy Body or Gels, Pastes and Gesso, you will automatically receive a Princeton Catalyst tool. A great value to offer your customers! Check out the MacPherson’s BTS Buyer’s Guide (page 5) for additional details!

New High Flow Acrylics from GOLDEN Are Shipping Now!


New High Flow Acrylics from GOLDEN began shipping June 18! This super low viscosity line of colors is so flexible it works for all kinds of artists, from illustrators to mixed media, and fine artists too. Put it in markers, an airbrush, dip pens, or use it with a fine art brush. Several dealers are already on board and have placed orders through MacPherson’s. Look for the annual BTS Buyer’s Guide (page 5) for great deals on these new products. Now’s the time to get your order in!


Don’t Forget – All GOLDEN Heavy Body Colors are Now in 5 oz. Size

Don’t waste another minute – begin stocking up on your favorite colors!  All 127 GOLDEN Heavy Body colors, including Iridescent and Interference colors, are now available in 5 oz. tubes. See your MacPherson’s BTS Buyer’s Guide for more information.

New Videos on GOLDEN YouTube Channel

If you are a subscriber to the GOLDEN YouTube site then you already know about the new videos that were posted recently.

1.     “OPEN Acrylics (re)Introduction”

GOLDEN OPEN Acrylics are slow-drying colors that do what no other acrylic paints can. They can be used for a wide range of techniques including traditional techniques usually associated with oil colors. This quick demonstration will highlight the unique qualities of OPEN Acrylics and tips for using it successfully in artwork.

2.     “How to Pack Paintings for Shipping”

The best way to protect paintings for shipment is to prevent anything from having direct contact with the surface of the painting. This is a demonstration of a simple method for protecting smaller paintings, using common materials: cardboard, tape, plastic sheeting, and hook and loop strips.

Leverage these videos by posting them on your Facebook page!

Prismacolor’s 2013 Back to School Merchandising Contest!

Monday, July 1st, 2013

Here’s the story:

  • Get creative and drive incremental sales at BTS with an off-shelf placement of PRISMACOLOR products and your retail location could win $1,000, a Prismacolor demo by one of Prismacolor’s famed artists, and a wine & cheese reception for your store employees and VIP customers!
    • Product must be displayed off-shelf in the form of an end-cap, store front display, drive aisle, or stack-out during the BTS period.
    • Display must include Prismacolor Brush Tip Markers
    • Photographs must be submitted to your MacPherson’s Sales Representative no later than September 1st, 2013


  • 1st Place – $1,000, an in-store Prismacolor demonstration, a wine & cheese reception for your store and VIP customers (up to 25ppl). Feature on Prismacolor’s social media vehicles!
  • 2nd Place – $750 – Feature on Prismacolor social media vehicles
  • 3rd Place – $500 – Feature on Prismacolor social media vehicles

Past Winners:



Prismacolor Celebrates 75 Years – A Look Back.

Can you believe it’s been 75 YEARS since Prismacolor started its creative journey!? Check out where we’ve been AND where we are going next… In honor of their 75th anniversary Prismacolor wanted share a look back at the creative tools that started it all and see just how far they have come over the past 3/4 of a century…