We are heartbroken to share the loss of one of our MacPherson’s family. Sylvia Odom, a member of our Suwanee night crew, was killed in her home on Monday evening. Her husband Samuel was also slain. The DeKalb county police have no description of the shooter or any witnesses. A roommate found the couple on Monday night. Our most heart felt sympathies go out to her family, friends and colleagues during this terrible time. Many within the industry are saying their goodbyes to Laurent Duthoit, Daler-Rowney’s Vice-President Sales Americas. He has left to pursue new challenges and opportunities. Laurent joined the company 11 years ago at Daler’s UK headquarters and later…
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Fila/Dixon Ticonderoga News
The senior leadership team at Fila/Dixon Ticonderoga has a plan for their global portfolio of brands that includes recently acquired Daler Rowney, LUKAS, Canson, Lyra Pencil, Maimeri and St Cuthbert’s Paper. The ultimate goal is to stitch all these companies into a global enterprise of popular brands. In North America that means a restructuring of their sales, marketing and logistics efforts to be more coordinated, streamlined and effective. The combined company is moving to a Key Account (KA) organization that will focus on national accounts, wholesalers and independent dealers serving consumers in the Art and Fine Art channel. In addition, Dixon and its family of companies will support the industry with experts and workshops that foster the…
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Derwent Consumer Brand Insights & Product Spotlight
Consumer research proves how important product quality is in determining brand preference in art materials and Derwent has a strong story to tell in this regard. Many of Derwent’s products receive high consumer ratings and deliver on key product characteristics such as intensity of color, the laydown of the material used, lightfastness and depth of color range. Derwent has the largest and most comprehensive range of fine art pencils available on the art materials market today following many years of intensive consumer research, with a focus on delivering market leading product innovation. In recent years, Derwent has launched new and innovative pencil ranges such as Inktense pencils and blocks and…
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Golden News Oct 2016
MacPherson’s Holiday Set Promotions for GOLDEN If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends! Shipping began September 19th and concludes on December 9th. Select Sets from all three Golden Artist Colors brands – GOLDEN Acrylics, Williamsburg Oils, and QoR Watercolor – will be offered at an extra 10% in support of the holiday selling season. MAP exceptions during this period allow advertising discounts of 40% off. Refer to the MacPherson’s Buyer’s Guide for further details or see your MacPherson’s Account Manager with any questions. Retailer Support Items for QoR…
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New Product News from Sanford!
Just in time for the Holidays – perfect gift for the Adult Coloring crowd! Three new kits are being introduced: Prismacolor Complete Tool Kit – this kit contains: 24 Premier Colored Pencils, Black fine marker, Blender Pencil, Eraser, Sharpener and Coloring Illustration Booklet. Custom illustrations from Penguin Random House (pages from top coloring books!) in a high-quality giftable box. Sharpie Aquatic Coloring Kit – this kit contains: 10 Sharpie UltraFine permanent markers, 10 Sharpie Fine permanent markers, and a custom illustration booklet of heavy weight paper. The markers included in this set are a unique color pallet curated specifically for a custom-designed coloring book with a bold theme in a giftable box. PaperMate Flair…
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Strathmore Introduces “Strathstore” Rewards
Strathmore Artist Papers™ would like to reward retailers, their customers, and store employees by offering unique Strathmore branded promotional items. Retailers can earn points simply by purchasing Strathmore products, and then they can redeem those points for free promotional materials on the brand new “Strathstore” portion of the Strathmore Retailer and Distributor Tool site. This program is open to all brand rewards customers, iAMart customers, and AGA customers. Point balances will be uploaded into retailer accounts in the Strathstore twice a year (February/August) based on retailer purchases through distribution. This added segment of the Brand Rewards program is an extra benefit for purchasing Strathmore products. There are a wide variety…
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New Princeton Select Brush Sets
Princeton introduces 14 new Select Artiste Brush Sets. The sets have three retail price point; $9.99, 19.99 and 29.99 and represent a savings of approximately twenty percent off the combined individual brushes. In addition, an informative brochure, “What Does This Brush Do?” is available to educate consumers and promote sales. Now available in MacPherson’s DC’s. See all the details here Select Set assortments are available for shipment and include the brochures and a holder for your display, which fits above the open stock display header or power panel.
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Talens News October 2016
Now Available! Bruynzeel Dutch Masters (Rijks Museum) Pencil Sets At Talens their Dutch heritage is important, and as a partner of the Rijksmuseum in Amsterdam, one of the world’s most prominent museums, they are proud to offer these incredibly giftable pencil sets which embody the Dutch golden age. An inspiration for any art enthusiast, these sets are priced to sell and are the perfect item for your store window this holiday season. Prices range from $14.95 to $44.95 and include Colored Pencil, Watercolor Pencil and Graphite. Check them out on MacPherson’s Online Express Now Available! Cobra Study Cobra (named after the post war artist movement that represents the cities of Copenhagen, Brussels and…
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Legion: A New Look For The Artist
As true pioneers in the art of making paper, Legion not only innovates paper but its packaging as well. With this redesign Legion breaks from traditional cover styles as the new covers owe their elegance to simplicity. The covers literally tells creatives, both novices and professionals, what they need to know before choosing one of the papers. What does the paper feel like? What are its possibilities for all drawing techniques and watercolor? What will the results look like? With all essential qualities conveyed in words, graphic additions become superfluous. This enables Legion to choose a cover design that is simple, quiet and sleek. The array of subtle colors on all of the products serve as…
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Jacquard Products proudly sponsors Johny Dar’s “Jeans For Refugees”
“Jeans for Refugees” is an artistic fundraising initiative from acclaimed fashion designer and artist Johny Dar. The project seeks to benefit displaced peoples around the world, with all proceeds going to the International Rescue Committee (rescue.org). Over one hundred celebrities have donated jeans to the project, including Emma Watson, Sharon Stone, Kate Moss and Tom Waits, to name a few. Each pair of jeans will be hand-painted by Johny Dar and auctioned online at catawiki.com. For the project, Johny is using Jacquard’s Lumiere 3D paints exclusively, which Jacquard happily donated. Each pair is a work of art and a stunning testament to Lumiere 3D’s potential. Jacquard is thrilled to be…