Today, we welcomed our new CEO, David J. Schofield! We kicked off his first day in Emeryville with a Town Hall meeting and employee breakfast, and we’re all excited to have Dave on board! As we mentioned in our initial announcement earlier this month, Dave has already been working closely with our senior leadership team to ensure a smooth transition. It’s an exciting time for MacPherson’s, and we hope you have a chance to meet or speak with Dave very soon.
Allard’s Customer Appreciation Day (left) and Picnic Day at UC Davis (right)
Allard’s in Fresno, CA hosted their annual Customer Appreciation Day . The event featured great promotional pricing, in store demos, make and takes, and a local Food Truck feeding hungry shoppers!
UC Davis hosted their annual Picnic Day. The event features over 200 booths, live music, parades, and a chemistry fair. The UC Davis bookstore hosted a table featuring activities for all ages.
Artist & Craftsman in San Diego CA, as a part of their local Art Walk, used POSCA paint pens to create a mural. They had over 1,700 participants!
Hyatts in New York is nearing their 60th anniversary! They will be moving to a new 40,000 square (wow!) feet facility in Late 2018
ArtCentral in San Luis Obispo, CA hosted a paint pouring event to capture and educate customers interested in this trending medium.
(Top) Grand Prize winner of the Plein Air Festival by John Kilduff, (bottom left) Winner of the Plein Air Festival by Monica Edwards, and (bottom right) Winner of the Plein Air Festival by Mike Ishikawa
Raw Materials in DLTA hosted their 4th annual L.A. Plein Air Festival, now the LARGEST urban plein air festival in the United States. They even got a write-up in L.A. Weekly!
Cutting tools are in every art kit. But do they live up to artists’ needs? Do they create clean, detailed cuts, time after time? Do they provide excellent control and maneuverability? Are they ergonomic for prolonged and repetitive use? Are they safe? If your toolbox features Slice products like the Ceramic Precision Cutter, Ceramic Safety Cutter, and Ceramic Pocket Cutter, the answer to all these questions is yes.
If It’s Slice, It’s Safer
Slice safety blades last over 11 times longer than metal blades. The finger-friendly® grind, which may feel dull, makes clean cuts through a variety of materials, but the edge is safe to the touch.
The Ceramic Precision Cutter (MVSL00116)
The Ceramic Precision Cutter is held like a pen, so using it feels natural and comfortable. Its micro-blade features excellent maneuverability for detail work and is extremely safe.
This tool is excellent for cutting paper, shrink wrap, frisket film and parchment paper. Street artist Kelly Manning uses it to create stencils for her work. Scratchboard artists love the Ceramic Precision Cutter, too.
The Ceramic Safety Cutter (MVSL00100)
This little mouse-shaped powerhouse works well cutting paper, vinyl and polycarbonate, quilting appliqué paper and frisket film. It also features a micro-blade and unique ergonomic design.
This tool is meant for less intricate cuts than the Precision Cutter. It’s also handy around the studio for tasks like cutting through packing tape and tough clamshell packaging.
The Ceramic Pocket Cutter (MVSL10514)
This is your go-anywhere mini box cutter/utility knife. Small enough to fit in your hand—providing great control—this cutter features the same replaceable blade found in our larger tools. But it can cut in areas where larger tools won’t fit. This tool gets through thin materials like paper and thicker materials like cardstock, watercolor paper, and foam core board. Need to pack your work? Use the Pocket Cutter for cardboard, bubble wrap and packing foam. For detailed information about Slice’s safer, ergonomic cutting tools, please visitsliceproducts.com
POSH® Glass Palettes provide retailers with a versatile product compatible with all media that offers numerous uses – artist palette, mulling surface, mono printing surface and craft surface. Available in grey, white and clear, as well as multiple sizes, 9″x12,” 12″x16” and 16″x20.” This product uses 1/8″ tempered glass for maximum strength and safety, along with custom corner guards for added protection and surface traction. The edges are seamed, the underside (grey and white) is finished with a dense solvent and the water resistant formulation has excellent color fastness.
The palettes are super easy to clean. Dried acrylic paint peels away, and dried oil paint can be removed with artist solvents or a single edge razor blade in a retractable scraper.
The 9″x12″ and 12″x16″ products are designed to fit inside the Masterson Art Products Artist Palette Seal® (blue lid) and the Sta-Wet® (yellow lid and red lid) for storage and transportation. Both lines are cross-marketed on New Wave and Masterson product packaging.
Our 400 Series Recycled Sketch pads are among our most popular items and have become a classic favorite for artists. They come in a range of pad sizes, including a brand NEW3”x9” size that’s great for taking on-the-go.
The landscape format is the ultimate planning weapon for cartoonists, urban sketchers, painters, lettering artists, and any travelling artist. It easily fits in a purse or a back pocket so it’s always ready at their side.
We asked artists on Instagram what they’d do with this fun new size, and here are a few of the responses we got:
Sequential motions
Short comics
Lettering projects
Cityscapes
Storyboards
Bookmarks
Floral panoramas
Landscapes (sketching and planning out paintings)
Drawings of reptiles, giraffes and other long animals
The possibilities are endless for a creative mind. This 60lb (89gsm) sketch paper has a fine tooth surface that is ideal for experimentation, practicing, perfecting techniques, and preliminary drawing.
All Strathmore 400 Series Recycled Sketch pad sizes include:
3.5″ x 5″ — “SM457-3 — SKTCH RCY400 3X5SB SD100(24)
Officially launched at NAMTA 2018, the NEW 3”x9” 400 Series Recycled Sketch pad started shipping March 5, 2018 from Strathmore.
Select sizes of our 400 Series Recycled Sketch pads are featured on promotion running through Back To School May 1, 2018 to September 13, 2018. Learn how this new pad can increase the productivity of your retail space by contacting your MacPherson sales representative today!
400 Series Recycled Sketch Beauty with Landscape Sketch
Krink recently partnered with Draft & Draw, a monthly meet-up in NYC for illustrators, calligraphers and doodlers that features a creative professional who shares their story. This meet-up featured artist and designer Ricardo Gonzalez (@itsaliving) and Krink supplied one of his favorite markers, the K-42 Paint Marker. Attendees used a range of K-42 colors on the paper-covered tables and got to take home Krink swag in a custom glass.
When Jacquard launched Piñata Colors in 2002, alcohol inks were virtually unheard of. Since then, alcohol inks have become extremely popular, especially among artists working on hard surfaces like tile, metal, YUPO, Clayboard, glass, plastic, stone, leather, polymer clay, etc. Recently, Piñata has also become a staple among resin artists for creating “petri” artwork. The process is simple: Piñata Colors are dripped onto the surface of the mixed resin after the mold is poured, and as each drop sinks, the resin hardens. The result when the cast is removed from the mold is a magnificent, psychedelic world of blooming color—what artist Josie Lewis calls a “petrified rainbow.”
Whenever a “new” medium comes around, it is always exciting to see how artists will embrace it. Piñata is one of those mediums that seems to have opened the door to a whole world of new possibilities. The applications artists use it for continue to surprise and delight!
This year GOLDEN has launched several new products and is excited to share some new videos with you! Four new videos have been added to the Video Library that your customers might find interesting and valuable. You can find them here and be sure to share. More videos coming soon, so please check back often!
GOLDEN offers a variety of items to help retailers support sales of GOLDEN Acrylics, educate customers and train staff. Our new Support Catalog lists these items with photos and descriptions, making it easy to select the items you need. The Catalog includes images and descriptions of POP Blades and Banners, Demonstration Kits, Product Guides and Literature, Merchandising Components and more.
The support catalog is available digitally as a PDF and can be downloaded from Marketplace. Visit marketplace.goldenpaints.com/
Log in and navigate to the Documents and Media section. Click on the Information & Forms folder, then the Support Requests folder. The support catalog and order form are in the Golden folder.
If you don’t have a Marketplace user name and password, enter the New User information to set up an account.
