Catherine Monahon, Copywriter, MacPherson’s Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt. Kristina and Chris are both working artists with years of experience on the…
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Who’s Who: Preston Arts Center
Who’s Who celebrates a member of our industry community. If you would like to nominate someone, please email us at artdogblog (@) macphersonart.com with their name, position, company and a short description. Kathy Brennan and Don Preston, the owners of Preston Arts Center in Louisville, KY, celebrate owning their family business for 40 years this month. They are major players in the independent world, and they have been able to thrive in a city with major competition. This month, Andrew Preston, Kathy and Don’s son, will be hosting a two hour reception for vendors and their best customers, some of whom have been shopping with them since they opened their…
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Innovative Collaboration: Calligraphy With POSCA
Catherine Monahon, Copywriter, MacPherson’s The beauty of our industry is in the connections we make. Oftentimes shop owners and staff are uniquely situated to connect with niche communities and play a part in sustaining local art scenes. Annette Wichmann of Kensington Art Supply & Instruction in Calgary, AB Canada has done just that. Her close ties with a local calligraphy guild and her rapport with customers, instructors and staff strengthens the tightly knit and growing calligraphy community in Calgary – and her fearless exploration of POSCA paint markers and Art Alternatives Creative Surfaces has given us serious food for thought! Inspired by Assistant Brand Manager Tucker Russell’s POSCA demo at…
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A Closer Look: Kensington Art & Calligraphy
Catherine Monahon, Copywriter, MacPherson’s When we called Annette Wichmann, owner of Kensington Art Supply, about a recent POSCA demo by Kerri Forster, our conversations led to a deeper understanding of the symbiotic relationship between niche communities and art supply retailers, as well as a lesson in calligraphy we won’t soon forget. We decided to delve deeper into the hows and whys of their tightly knit community. Learn more about the POSCA and calligraphy demo that sparked this conversation in the first place. Kensington Art Supply & Instruction carries a wide array of products, with two 1,000 sq ft studios and instructors who either rent space or run workshops. Annette knows…
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Colossal Creativity: Bring Art Into Your Store
Catherine Monahon, MacPherson’s Copywriter Staff member Abby Langley (they/them) creates larger than life sculptures of everyday art supplies for displays at Creative Coldsnow stores in Kansas City, MO and Overland Park, KS. Their recent creations include an XXXXL Posca marker and a gargantuan Gamblin paint tube; they got the idea for the larger than life sculptures at a staff meeting. “We were trying to think of ways to merchandise and advertise the new POSCA markers,” Abby recalled. “I was looking a marker one day and thought to myself, it would be fun to make a giant version.” Abby is a sculptor, having graduated with a BFA Kansas City Art Institute;…
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New Location, New Name: South City Art Supply, Now St. Louis Art Supply
Catherine Monahon, MacPherson’s Copywriter South City Art Supply, now St. Louis Art Supply, is moving to a larger location in Central West End at 4532 Olive St. in St. Louis, Missouri. They have expanded their inventory by about 40%, with additions in nearly every department. “Our focus areas are painting, drawing, reading (we sell books, too), and writing, so most of our additions are in those areas,” owner Carson Monetti explains. “Some highlights of the expansion include Masterpiece canvases and stretchers, POSCA markers, Cobra water-soluble oils, Golden High Flow, Faber-Castell PITT Artist Pens, LAMY pens and pencils, and quite a few new notebook and planner lines.” St. Louis Art Supply…