Archive for December, 2015

Request for Support From Mark Golden for a Very Important Art Materials Initiative

Wednesday, December 30th, 2015

An independent resource of art materials education will be created at the University of Delaware, Department of Art Conservation with your help!

Mark GoldenDear Art Material Colleagues:

Since the passing of Mark Gottsegen and the closing of the Art Materials Information and Education Network better known as AMIEN, I have received many calls and letters from both artists and members of our industry asking how this effort might be reintroduced. We had a small group that included Robert Gamblin, as well as Mark’s attorney and accountant, working on trying to recover AMIEN, but unfortunately, we were unable to restore the site.

In pursuing this effort we also reached out to several institutions trying to see who might be potential partners in this effort to provide an independent resource of art materials education. As this is a tremendous commitment of time and effort for any group considering continuing AMIEN’s work, we had few takers.

I am now delighted to inform you that I have been given permission to announce that the University of Delaware, under the auspices of the Department of Art Conservation and guidance of its Chair, Debra Hess Norris, and Assistant Professor, Brian Baade and his partner and private practice paintings conservator, Kristin DeGhetaldi, have put together a proposal to create a new resource for artists. This proposed website and online forum will provide information and education on art materials to practicing artists and educators around the world.

Some of the structure, based on AMIEN’s early work, will provide forums for discussion as well as a cadre of expert moderators to assist in responding to the thousands of questions from artists. This site can become a critical resource for artists, educators and our industry as they share best practices with artists. There is no better way to assure the legacy of art done in our time than to provide artists with the best independent information available.

The budget for the project has been broken down into two parts. The initial phase of development, which includes IT, design, structure, team development, compliance, and resource development, totals $37,000 to bring the site to launch. It is further estimated for each year thereafter, that $22,000 is necessary to sustain ongoing support for the resource.

The AMIEN site was never self-sustaining. It required the constant investment by others in the Art Material Industry as well as an enormous reinvestment of Mark’s own salary for the effort. I have personally heard from over 100 artists since Mark’s passing, that they would love to again see an independent voice to assist artists. Although Mark had thought that artists would eventually be the sustaining members of AMIEN, in truth, they are the least able to support this effort.

Let me share some stats from the AMIEN site archives:

  • 2013 was trending toward 300,000 annual unique visitors (Mark passed in September 2013)
  • May 2013: Threads 2,629; Posts 22,907; Users 6,134
  • 31 Subject Topics including: Supports, Oil Paints and Mediums, Sizes and Grounds, Binders, Solvents, Varnishes, Pigments, Paint Making, Water thinned Paints, Temperas, Encaustics, Pastel, Acrylic Paint and Mediums, Mural Paints, Colored Pencils, Photography and Printed Digital Media, Printmaking, Presentation of Art, Picture Protection, Conservation, Hazards, Art History & Technical Examination of Art, Manuscripts, Recovery of Water-Damaged Art, Textiles, Sculpture & Public Art

Per this proposal, the site would reside for now under the auspices of UofD Department of Conservation, and would not contain any advertising. It is hopeful that in the future because of the reach of the University that other educational institutions will be approached for sustaining grants. Donors will be acknowledged on a Supporter’s page. Right now, the opportunity is really in our hands, members of this art material industry.

In full disclosure, this is a unique offer by the UofD Department of Conservation. In the future, the site may need to be moved within the University firewall, or if necessary, moved to its own site. This will require additional funds to make these changes. While the site remains under the control of UofD, unlike AMIEN’s non-profit 501C3 requiring a new Board of Directors, this site will not require such. It’s possible that at some point in the future, an Advisory Board may be initiated.

This letter is to officially ask you for your support, both for this first year of development and for sustaining years. I am hoping that every manufacturer and distributor that sees the benefit of this resource for artists would contribute. I am also hoping that every art retailer that tries every day to provide their customers with the most current information on the proper use of materials would contribute.

Over the next few weeks I will personally reach out to many of you to ask for your support and involvement in making this effort a reality. It couldn’t be more generous of the University of Delaware and Debra, Brian and Kristin to create this opportunity for all our benefit. I would be delighted if this industry could in turn, reward their efforts to continue the legacy and vision of Mark Gottsegen and AMIEN could once again be realized and even surpassed. Please take a look at the current site on the University of Delaware’s conservation page to see a similar site dedicated to art conservation historical practices to see Brian’s and Kristin’s resource they have already created for their colleagues in conservation: Conservation Site

If you’re already convinced and don’t need my call, please email me at and we’ll start to assemble the needed pledges of support for the University of Delaware to consider moving forward with this valuable resource. If we are not able to generate the needed support for this effort, it is doubtful that the site will be launched.

Warmest regards,

Mark Golden, CEO

Golden Artist Colors, Inc.

Golden News – December 2015

Wednesday, December 30th, 2015

Winter B-T-S Promotional Period Reminder

All Golden Artist Colors brands and associated products can be advertised up to 40% off every day beginning on 01/01/16 and concluding on 02/12/16. Please contact the GOLDEN Sales Department directly with any questions.

Visit GOLDEN at Creativeworld 2016
January 30 – February 2, 2016

For close to 15 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Golden looks forward to having this time to visit with friends and trading partners every year. Please plan visit them in their new booth location, Hall 4.1 Stand C12, where they will be featuring all three of their brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.


GOLDEN Hires Brent DeLanoy, Brand Community Coordinator

BDeLenoy_small jpg

Golden Artist Colors is pleased to announce the recent hire of Brent DeLanoy as its new Brand Community Coordinator. In this position, Brent is responsible for activities and communications in the public space, particularly social media venues, development of customer electronic communications
(e-mail and messaging), and analysis of these activities.

Prior to joining GOLDEN, Brent earned his MFA in Creative Writing from New Mexico State University and taught English and Creative Writing at SUNY Oneonta and Hartwick College. After finishing a contract as Visiting Assistant Professor of English at Hartwick, Brent worked as a freelance writer and photographer.

Holiday Schedule Reminder

Golden Artist Colors will be closed on Friday, January 1 for the New Year’s holiday. Please plan your needs accordingly.

Thank You from Golden

Thank you all for another great year. We look forward to re-engaging with you in the New Year. Happy Holidays!

Industry News

Wednesday, December 30th, 2015


Our much respected Lisa Slauson has decided to leave MacPherson’s and her last day with the company will be December 31st, 2015. As the Senior Manager for our exclusive brands (Kinsho, Montana, STABILO, Mabef easels, RGM and Lefranc & Bourgeois). Lisa has made many contributions MacPherson’s success. We wish her all the very best!

Ana McCormickWe are also excited to announce that Ana McCormick will be transitioning from her Assistant Category Manager role and will be taking over responsibility for exclusive brands going forward. Congrats to Ana on her new role!

Shelley MinnisAfter 17 productive years with Newell-Rubbermaid, Shelley Minnis, Sr. Consumer Specialist at Sanford will be retiring at the end of the year.  Shelley influenced more art consumers in her career than anyone at Newell-Rubbermaid on behalf of brands like Prismacolor and Sharpie.

In related news Newell Rubbermaid Inc. has announced it will acquire rival Jarden Corp. for about $15 billion in cash and stock, merging portfolios of brands including Sharpie markers, Yankee candles and Graco baby strollers. The new company will be called Newell BrandsRead the WSJ article here

MacPherson’s News – Transitions 

Tuesday, December 1st, 2015
Rich Rusnack

Rich Rusnack

I am sorry to report that Rich Rusnack is no longer with MacPherson’s. His accomplishments and insights are greatly appreciated and I wish him well in his next endeavor.

In August of 2014 I announced the news that our board of directors and I had begun to create a succession plan that would provide for a strong managerial foundation at MacPherson’s long beyond Stu Beattie’s and my retirements. Back then I shared that while I was in no hurry to slow down it would be prudent to establish a succession roadmap for a gradual transition to a new leadership structure. That announcement was followed in March by the news I had appointed Rich Rusnack as President to lead the areas of Finance, Information Technology and Operations. During his time here he furthered our goal of positioning the company to thrive well into the future with the addition of new financial and technology leadership and infrastructure. I look forward to continued growth in this area over the coming year as we focus our efforts on delivering faster value-based service to our customers.

Chuck Bridges

Chuck Bridges

In order to sustain the growth we have seen this year, I have decided to add a strong Finance and Operational Executive to the team. I am pleased to announce that Chuck Bridges will be joining the company within the next 30 days in the role of Chief Financial Officer (CFO) and acting Chief Operating Officer (COO). He will be directly responsible for the areas of Finance, Operations and Technology. Chuck brings strong leadership skills, most recently he was the Chief Operating Officer (COO) at Pacific Steel Casting Company in Berkeley, CA.

Alison Norton-Nelson

Alison Norton-Nelson

Lastly, I am excited to announce that Alison Norton-Nelson has been appointed to MacPherson’s Board of Directors. Alison is a graduate of Cornell University and has years of senior management and specialty retail experience. She is currently the Executive Vice President of business development at the Dallas based furniture maker David Sutherland, Inc. leading their design and product development teams. Alison has held leadership positions at Eddie Bauer, Williams-Sonoma and Michaels.


Frank Stapleton