Announcing New Videos Featuring Catalyst™ Tools by Princeton httpv://youtu.be/UvO0OiJUTmI Catalyst™ Tools by Princeton is proud to announce six new videos featuring our first artist partners. Showing the versatility and ease with which Catalyst shifts from clay to encaustics, from fluid acrylics to heavy body mediums, these videos are designed to inspire and change what artists think about how paint, tools, and brushes work together. The growing Catalyst Methods and Techniques Video Library will create a great resource for artists to reference for inspiration, research new methods, or perfect new techniques. The videos can be found at: Vimeo http://vimeo.com/search?q=princeton+brush+catalyst and YouTube Princeton @ Youtube Download the video files on Vimeo for use on a continuous play…

GOLDEN Introduces Mixing Set Based on Classic Theory The new Classic Theory Mixing Set from GOLDEN provides an ideal starting place for artists who are interested in exploring a more traditional range of colors. The colors in this set all played significant roles in the painting of the 19th century and earlier. This was a period when pigments derived from minerals, plants, and metals dominated, and just a few early synthetic colors were making their way onto the artist’s palette. The selection in this set will allow artists to easily mix a wide range of naturalistic colors found in landscape, still life, and portraiture, and provides a balanced approach between opaque and transparent effects central to classical techniques. Underpaintings can be quickly blocked out using mixtures…

See how Emmy Star Brown, a salvaged window artist, takes other people’s discarded treasures and gives them new life with Sharpie’s new Metallic markers (NEW Gold and Bronze colors joining Silver)! httpv://youtu.be/6sx0HdO7ukU

Following the Uncommon Blues and the Provocative Yellows promotion is the GOLDEN summer promotion — Divergent Reds! For artists who have a vision for going beyond the ordinary, GOLDEN introduces a 22ml limited edition set of Divergent Reds featuring three high-series reds from the standard Heavy Body line, each with unique qualities: Pyrrole Red Dark, Quinacridone Red Light and Alizarin Crimson Hue. This promotional set is available for a limited time only. During the promotion, the Divergent Reds set will be available at a low introductory retail price of $9.99, representing a 41% savings for consumers over open stock. Designed to generate interest in the full range of reds offered by GOLDEN, the set includes an informational piece of literature and is supported by…

The Prismacolor back-to-school mail-in rebate is now running. Consumers who purchase $50 in any Prismacolor product will receive a $10 mail-in rebate. The rebate runs until 10/15/12. Please see your MacPherson’s sales representative for rebate store kits. 2012 Prismacolor Rebate Info

Art Alternatives PRO-GRADE CANVAS & MIXED-MEDIA SURFACES mean more choices for the professional artist and students, as well as crafters, urban artists and mixed media artists. Is it time to “spice up” your surfaces department with 4 new product selections that are sure to excite?   A. MDF Panels AA47000 through AA47014 B. Wood Panels Studio Profile:  AA46000 through AA46019 Gallery Profile:  AA46050 through AA46069 C. Premium Canvas Studio Profile:  AA5309 through AA5328 Gallery Profile:  AA5354 through AA5379 D. Artist Linen Canvas Studio Profile:  AA58300 through AA58310 Gallery Profile:  AA58350 through AA58359 For more information, contact your MacPherson’s Sales Representative.

No matter what you do, changing up your Walter Foster book assortment drives sales. When Foster’s sales team works with you, our art supply retailers, to make display changes, the following month generally produces a 15% or greater sales increase.  The folks at Walter Foster have found that changing a minimum of 10% of the titles twice per year is the ideal way to accomplish this sales growth. Take a look at the attached BOOK SALES ON FIRE information. It could help you and your MacPherson’s sales representative grow your book sales this back-to-school season. For more information, contact your MacPherson’s Sales Representative.

Williamsburg is proud to introduce 13 French Earth Colors from the oldest mine and pigment supplier in France. Adding the new French Earth Colors to the famous Italian Earths line reinforces Williamsburg’s commitment to truly unique color offerings for artists. The 13 new French Earth Colors will expand and provide more depth within the offerings of natural earths coming from regions with historical importance, especially in terms of European art history. They will appeal to painters seeking a broader palette of historical materials; those who want to feel more connected to specific regions and traditions. At the same time, Williamsburg believes the French Earth Colors are attractive to many modern painters who appreciate that natural earths provide a type of texture and physical presence, as well…

Check out the new video on YouTube featuring the Viarco-ArtGraf water soluble carbon disc from Global Art……very cool! httpv://youtu.be/Cb4avnrWPOc