Archive for August, 2013

August News From Daylight

Tuesday, August 27th, 2013

From the beginning Daylight’s mission was to give customers dedicated lamps adapted to the needs of their hobby, work or circumstances. The method to do this has always been:  listen to customers, design and innovate new solutions to produce high quality lamps using the latest technology and higher quality components.

Introducing Three New & Improved lamps from Daylight:

33900 on table easel

The Professional Art Lamp 2 (Item # DIU33900; MSRP = $189.99)
• Chic and modern it’s a new, improved version of the popular Pro Art Lamp.
• Two strong clamps for optimal flexibility and versatility.
• Longer shade length of 18″ (previously 14″.)
• Brighter 24W low heat Daylight  tube (previously 18W) is now longer providing an even, wide spread of perfect white light (equivalent to 125W.)
• 360 degree shade rotation and 320 degree head flip system, maximizing light coverage up to an area 30″ x 30″.
• Fully adjustable flexible arm.
• Integrated ON/OFF switch on shade.
• Super true color matching via it’s natural Daylight bulb.
• Replacement 24W tube Item # DIU13627; $22.99 MSRP.
• Available late September 2013.

31375 on blue 0812

The Artist Studio Lamp (Item # DIU31375; MSRP = $179.99)
• Stylish studio floor lamp for medium to extra large paintings and wall areas.
• New, extremely powerful 32W energy saving Daylight bulb.
• Super true color matching.
• New wider shade with reflective coating for maximum wide angle even coverage.
• High quality 7’3″ metal tripod stand supports up to 4 lamps.
• Easy accessible switch on lamp shade.
• Easy height adjustable lamp.
• Additional Clip-on Studio Lamp Item # DIU31475; $129.99 MSRP available individually.
• Replacement bulb Item # DIU15320; $29.99 MSRP.

31475 on blue 0812

The Artist Clip-On Studio Lamp (Item # DIU31475; MSRP = $129.99)
• Additional Clip-On lamp for Artist Studio Lamp + Stand (Item # DIU31375; MSRP= $179.99).
• New, extremely powerful 32W energy saving Daylight bulb.
• Lamp provides true color matching via it’s natural Daylight bulb.
• New wider shade with reflective coating for maximum wide angle even light coverage.
• Patented Clamp-Lock system keeps lamp firmly in position.
• 12.5 cm/5″ flexible arm to direct the light exactly where you need it.
• Easy accessible switch on lamp shade.
• Extra long 3m/10′ cord for optimal working freedom.
• Replacement bulb Item # DIU15320; $29.99 MSRP.

Give your customers total control over their creativity with the right light exactly where and when they need it! All are currently on promotion for BTS at 40/20/10% off (56.8%). Ask your MacPherson’s sales person for all the details,

Industry News

Friday, August 23rd, 2013

Kathy Brennan of Preston Art in Louisville, KY reports their Spray Day event on August 3rd was a huge success. The public was invited to try out spray paints and paint markers including Montana Gold and the Montana Markers. There was even a family who came all the way  from Cincinnati to participate.  According to Kathy, “the event lowered the average age of customer for the day enormously.  One of our delivery vans was painted with Montana Gold.  We had a boost in sales that day, and a boost in spray paint since.” Congratulations to all!

spray day Joen doing vanJoen Pallesan painting one of Prestons' delivery vans_Spray Day 2013

Michaels and Aaron Bros announced their vendor partners of the year awards this month in Dallas. Michael’s top honor went to Plaid Enterprises maker of Mod Podge and Aaron Bros recognized Faber-Castell.

Team Plaid

Team Plaid

At Michael’s Michelle LaMar has been promoted to Associate Category Management Planner reporting to Paul Langemeier.

MichaelRouleau-304Tuesday Morning Corp. ( TUES ) announced the appointment of Michael Rouleau as Chief Executive Officer, effective immediately. Rouleau, was President and Chief Executive Officer of Michaels Stores during the period of 1996 to 2006.

Marcus Brody Eastman (2)Southern California based Eastman Group reports some changes in their their manufacturer rep team. Michael Miller has decided to pursue his true passion in Graphics Arts and Ken will step in and take over the Northern California territories. In related news John Mark Eastman reports the birth of Marcus Brody Eastman. Marcus joined the Eastman family August 21st  at 4:25am, at 7lb. 13oz and 20.5in long.

Bob Brown

Bob Brown

With great sadness we report the passing of Bob Brown who was once the head of Daler Rowney’s USA operation in Cranbury NJ. Bob courageously fought pancreatic cancer and was an inspiration to others through his top-selling, Amazon-listed book, “The Ride Of My Life: A Fight to Survive Pancreatic Cancer.” He was 56,  when he died on Thursday, Aug. 8, in Columbia-New York Presbyterian Hospital, New York, N.Y. A memorial service was held on Sunday, Aug. 18, 2013, at 1 p.m. in the Holcombe-Fisher Funeral Home, 147 Main St., Flemington, N.J.

sw6891-24103_xThe Huffington Post featured Stabilo’s cool left handed Move Easy pen in their recent article titled “8 Left-Handed Products That Make Being A Lefty A Little Less Annoying”  Check it out! Huffington Post

Jim Samoska has left Crescent to pursue other career opportunities. Crescent’s VP Sales Linda Hart reports that independent rep groups will now be serving the art materials industry going forward.

P1000125Michael Harding has made a shift in his USA distribution strategy. Effective within the next few weeks  Armadillo will be the exclusive Michael Harding Importer/Distributor and C2F will no longer represent the line.

Pearl announced on August 10th that they would permanently close their Los Angeles store on La Cienega Blvd effective August 12th announced the launch of Amazon Art, a marketplace that gives customers direct access to 40,000+ works of fine art from 150+ galleries and dealers. Amazon Art will showcase artworks from more than 4,500+ artists – one of the largest online collections of original and limited edition artwork for purchase directly from galleries and dealers.

Sanford/Prismacolor News August 2013

Friday, August 23rd, 2013

Prismacolor’s Limited Edition 75th Anniversary Pencil Set – Shipping October!

In celebration of its 75th Anniversary, Prismacolor will offer a limited edition set of the 50 most popular Premier colored pencil colors. Each pencil will feature a unique “75 Years” imprint and the set will also include an instructional DVD, two bonus blender markers, and various other informational brochures with tips and techniques. Perfect for the Prismacolor enthusiast and a wonderful holiday gift idea, the set is shipping in October. Please contact your MacPherson’s sales representative for more information.


Prismacolor Merchandising Contest – REMINDER!

There’s still time to enter the 2013 Prismacolor Merchandising contest – with the possibility of winning some fantastic prizes and exposure for your store. Be sure to e-mail a jpeg photograph of your entry to your MacPherson’s sales rep by September 1st!


  • Product must be displayed off-shelf in the form of an end-cap, store-front display, drive aisle, or stack-out during the BTS period.
  • Display must include Prismacolor Brush Tip Markers
  • Photographs must be submitted to your MacPherson’s Sales Representative no later than September 1st, 2013!


  • 1st Place – $1,000, a store Prismacolor demonstration, a wine & cheese reception for your store and VIP customers (up to 25 people). Feature on Prismacolor’s social media vehicles!
  • 2nd Place – $750 – Feature on Prismacolor social media vehicles
  • 3rd Place – $500 – Feature on Prismacolor social media vehicles

Increase Sales This Fall with a Strathmore Card-Making Workshop

Friday, August 23rd, 2013
Blog 8-9-13 Pic 1
Looking for something to increase store traffic and inspire sales this fall? Take advantage of Strathmore Online Workshop 3 – Artful Card-Making Techniques – which starts September 3, 2013. Promote the start of Workshop 3 in your store, on your website, on Facebook… and drive sales as students purchase from the class supply list (there are over 8,200 students registered already!).

Here are three ideas for taking advantage of the program:

  1. Create A Workshop Supply End-Cap – Download the poster/handout pdf and create an end-cap featuring workshop supply list. Use the poster on the end-cap, in a window and at check out  to promote the workshops.  Order 2013 Online Workshop Tear Off pads easily at

    Blog 8-9-13 Pic 2

    University Art created this end cap featuring supplies for Strathmore’s 2013 Workshop 1.

  2. Follow Strathmore Artist Papers on  Facebook and share our posts with your fans. This is a really easy thing to do.  We share on-going information and reminders about the Workshops on Facebook.  Ask your fans to stock up on class supplies at your store.
  3. Create your own workshop from content delivered in our Workshops! Each workshop provides you with a supply list, educational video and supporting handout. Makes hosting your own event easier!

Interested in learning more? Contact your MacPherson’s sales representative for ideas of how you can drive more traffic and sales with Strathmore 2013 Online Workshop Series. Visit Strathmore Artist Papers for more information about the 2013 Workshop Series.

Golden News August 2013

Friday, August 23rd, 2013

New High Flow Acrylics from GOLDEN – Limitless Possibilities!

New High Flow Acrylics from GOLDEN began shipping June 18!

This ultra-low viscosity acrylic paint acts like an ink when wet, but dries like regular acrylic paint. Perfect for detail painting with a brush, use in dipping pens, technical pens and for refillable markers, High Flow acrylics retain the qualities that made GOLDEN Airbrush Colors work in airbrushes, but extended the capabilities beyond airbrush while adding exciting new colors. Learn more by watching this new YouTube video:

Several dealers are already on board and have placed orders through MacPherson’s, so now’s the time to get your order in! Buying opportunities for assortments are available through your MacPherson’s or GOLDEN sales rep.


There’s still time to Participate in the Princeton Catalyst™ BTS Promotion!

During this promotion, when artists buy 32 oz. GOLDEN Heavy Body or Gels, Pastes and Gesso, they will automatically receive a Princeton Catalyst tool for FREE. A great value to offer your customers! Take advantage of this offer while buying opportunities remain (through the end of September). Talk to your MacPherson’s or GOLDEN sales rep for additional details!


GOLDEN OPEN – The Slow-Drying Innovation

GOLDEN OPEN Acrylics continue to be adopted by more and more artists who are finding these innovative slow-drying acrylics to be the perfect acrylic for their painting style. OPEN Acrylics are ideal for representational art, subtractive techniques, printing techniques, and mixing with standard acrylics. During 2013, GOLDEN will be reinforcing the success of OPEN Acrylics with two new introductory sets:

  • 952_OPENColorMixingSet_openboxThe OPEN Color Mixing – Modern Theory Set parallels the Heavy Body Modern Theory Mixing set and comes with its own color Mixing Guide. The set contains one 2 oz. tube of OPEN Titanium White, seven 22 ml OPEN Acrylic colors, and one 1 oz. bottle of OPEN Thinner. Since OPEN Acrylics have a remarkably relaxed working property that facilitates blending, softening and shading, it gives artists the opportunity to experiment with color mixes at their leisure. There’s no need to rush – artists can take their time – even come back to it several hours later! The OPEN Color Mixing – Modern Theory Set began shipping June 18, 2013 and is available now for ordering.
  • OPEN Slow Drying AcrylicsThe OPEN Try Color Set offers a low cost impulse buy ($9.99 every day) opportunity to trial OPEN Acrylic Colors. There are three mixing colors included in the set: OPEN Bismuth Vanadate Yellow, OPEN Phthalo Blue (Green Shade) and OPEN Quinacridone Magenta. The OPEN Try Color Set begins shipping from GOLDEN to MacPherson’s Warehouses on August 1, 2013. Ask your MacPherson’s sales rep for more details.

Click on the link below for a quick demonstration, highlighting the unique qualities of OPEN Acrylics and tips for using it successfully in artwork.

Product Spotlight: Derwent Inktense

Friday, August 23rd, 2013

Vibrant strokes of ink-like color!

inktense pencil

Derwent Inktense offers strong, intense color with a translucent effect. Available as pencils or blocks, the jewel-like colors can be used dry and then washed out completely to leave an ink-like effect. The pencils are highly blendable with a wide 4mm color core and round barrel.

The Inktense Blocks are a solid block of water-soluble ink. They are extremely versatile and can be used as pans of paint, applied dry to wet paper or wet to dry paper. The Inktense range can be used on fabric to create stunning silk paintings and quilts. The color is permanent so you can work other media over the top without disturbing the work underneath. (Note:  all dry pigment must be thoroughly wetted first).
2301843 72 inktense pencils tin2301980 72 inktense block tinDerwent Inktense is available in 71 color pencils and a non-soluble outliner pencil, in tins of 12, 24, 36, 72 and a presentation wood box of 72. This year, the Inktense Blocks color range has been extended to 72 colors and they are now available in tins of 12, 24, 36 and 72. Both product ranges are available in open stock of 36 or 72.
The range is supported by 3 fun accessories; pastel Grippers, for a clean and easy hold, the Grate and Shake for creating colored ink and the Spritzer for fun spray effects.

Inktense Pencil and Block Tin Sets are in our BTS flyer at terrific promo discounts. Check them out on or ask your MacPherson’s sales person for all the details.


Industry News

Sunday, August 4th, 2013

Baby time in the industry!

Welcome to the world Emma Jean, new born to Elizabeth and Seth Martin of Hyatt’s.  Emma Jean  is also the first grandchild for Greg and Lynn Hyatt.  She was born on May 9th at 6:14 p.m. in Amherst, NY and was 7 lbs. 9 oz.


And a hearty and healthy shout out to Jill and Lionel Flax on the birth of their son William Alexander at 8 lbs. 4 oz., on July 11th. Congratulations, too, to William’s grandfather industry pioneer Leonard Flax.


Anniversary celebrations are in the air! Back in 1938 Herman Flax opened up shop in downtown San Francisco. Though initially the store’s back room was also the family’s bedroom, with $100 to invest in inventory and a used cash register, it wasn’t long before Flax’s Artists’ Materials was on its way. This year is their 75th birthday!

We are sending all due congratulations to Andy, Cynthia and the entire Lenz family for the 45th anniversary of their company Lenz Art in Santa Cruz , CA. A hearty toast to the powers and strength of a well run family institution!

Lenz Family-c1974

Lenz Family-c1974


Rich Gartmann

Big changes in Michaels merchandising department. Rich Gartmann, Business Unit General Manager for Art Materials is transitioning to a new position that will focus on driving efforts of the 2020 Vision Strategy Team. Idalia Farrajota who has joined Michaels from Hudson’s Bay Company in Canada, will take over Rich’s merchandising leadership responsibilities. In related news Stefani Sereboff has joined Michaels as Category Director (Department 81, Drawing Artist Supplies) reporting to Idalia Farrajota.

Michaels also announced it will issue $700 million in new debt to pay a dividend to its private equity shareholders, Bain Capital and The Blackstone Group, and 150-200 current and former execs who have been awarded stock options. Bain and Blackstone acquired the company in a 2006 leveraged buyout.

Alex Nielsen is resigning as President/CEO of SPC (Sierra Pacific Crafts). His last day will be Sept. 27 and the SPC board has begun a search for his replacement.

Namta LogoNAMTA and Craft and Hobby Association(CHA) will join forces by co-locating at NAMTA’s Art Materials World Trade Show and Conference in Pittsburgh next year(April 30 – May 2, 2014.) Both CHA and NAMTA exhibitors will occupy a portion of the exhibition space and the two associations will collaborate on an expanded series of program sessions. Additional details regarding the exhibition, registration, program sessions and other items will be announced in the coming weeks.

Karl Wiest, Swain's

Karl Wiest, Swain’s

Dateline Glendale, CA. Swain’s Art Store was mistakenly harassed by hundreds after cops shot a dog in the town of Hawthorne in a SWAT team standoff. The police spokesman who gave the press the news happened to be named Lt. Scott Swain. Overzealous bloggers picked up the story and mistakenly put the art store of the same name at center of the far‐ranging outrage concerning the police dog shooting encounter. Somehow the bloggers connected some outraged readers to the store through its phone number and email address. The result was a deluge of angry phone calls and emails to Swain’s.

Golden Eagle Artist Supply in East Hampton, NY is closing after the summer, on September 30. On Thursday, July 4, the store shared the bad news in a Facebook announcement, explaining that the building’s landlord has leased the space to another tenant. Read the whole story here

Check out this video of a recent mural done by Element Tree featuring Montana.

Talen’s Van Gogh Brand “That’s Me” BTS Store Merchandising Contest

Sunday, August 4th, 2013

thumb_107__featured_page_image_homeVan GoghThat’s Me Endcap Challenge!

Time period – Fall Back-to-School 2013
Let the right materials and presentation give your customers the inspiration to dive into further mixed media projects with all the surfaces and media you’ll need to inspire creative ways to use a wide assortment of tools.
Show Talen’s your store’s most creative way of presenting this mix of products on an end-cap during BTS and your store could win a $2000 cash prize and dedicated online promotional support from Talen’s social media outlets (Facebook, Instagram and Twitter).

Details:  Showcase products from 2 of the 3 categories in Media and Surfaces below      

           Media                                                                 Surfaces

  • Van Gogh oil & Amsterdam Acrylics     Canson Palette and Canvas paper
  • Van Gogh Watercolor & Bruynzeel        Moulin Du Roy & XL Mixed Media
  • Van Gogh & Rembrandt Pastels              Mi-Tientes pastel pads
  • Ideas for mixed media items:
  • Van Gogh Watercolor (“That’s Me” – Hannie set) – NEW!
  • Van Gogh Watercolor Pocket box – NEW!
  • Van Gogh Oil Color (“That’s Me” – Lance set) – NEW!
  • Van Gogh Oil color 500ml tins – NEW!
  • Amsterdam Acrylic 20ml sets – NEW!
  • Bruynzeel Aquarele pencils – NEW!
  • Moulin Du Roy pads – NEW!
  • Van Gogh oil/Carre Pastels
  • Rembrandt soft pastels
  • Canson Mixed media Artbook and pads
  • Mi-Tientes Pastel pads
  • Canson Palette paper and Canva Paper

Click here for a downloadable guide   VG That’s Me Promo

Here’s what you do:

Send an image by Sept 1 of these products creatively displayed from August 1st, 2013- Sept 30th, 2013 to or post them to the Van Gogh Facebook page at Facebook. After Sept 30th, one the top 10 images with the most “likes” will be selected from Talen’s expert panel to receive the prize.  Inspire your customers, inspire and reward your store associates and drive more productivity from your end-caps this BTS season with the Van Gogh “That’s Me!” End-Cap promotion!
Good luck!

Selected New Wave Palettes are Here!

Sunday, August 4th, 2013

Artists are asking for creative products that are functional, made well, and solve common problems.  New Wave was formed two years ago to provide such products.  Brothers Keith and Kyle O’Brien utilized their father’s idea for a better designed artist palette, which contains a patent pending 3 point design that hugs the body, and ran with it.  In less than two years professional artists from around the world, such as Everett Raymond Kinstler, Alexey Steele, and George Gallo, embraced New Wave Artist Palettes, and customers began asking for more products.

Unfortunately the amazing New Wave Wooden Artist Palettes are not yet available through MacPherson’s due to the high production costs for such a well made and beautifully handcrafted range, but the good news is Keith and Kyle have other terrific painting accessories that we can offer to you.

The two new products now available through MacPherson’s are the Grey Pad™ disposable paper palette (NW00401 $13.95 MSRP and NW00402 $13.95 MSRP) and Easy Lift™ peelable artist palette (NW00303 $23.95 MSRP), both of which incorporate New Wave’s unique design.

A_Grey-Pad_Hand-Held_WebsiteThe Grey Pad™ comes in a hand-held model, the first ergonomic disposable paper palette, and a traditional rectangular model.  The palette provides 50 neutral grey sheets of extremely durable paper stock coated to ensure the pages do not bleed.  In addition, the palette is glued on 3 edges; ensuring pages stay fastened while mixing and do not blow in the wind when painting outdoors.   To learn more watch the video below:

A Easy LiftThe Easy Lift™ is easy to hold and easy to clean!  Dry acrylic paint peels away and oil paint wipes clean with traditional solvents.  The palette is available in an ergonomic hand held design and can be used by both right and left handed artists.  The Easy Lift™ comes with a comfortable silicone thumb ring that is removable, allowing artists to flip the palette and re-insert the ring if they are left handed.  To learn more watch the video below:

Both products are in stock and available to purchase through MacPherson’s.

Derwent Spotlight: Secrets Revealed!

Sunday, August 4th, 2013

After the calm of a thunderstorm, under the roots of an upturned tree, the first graphite was uncovered by shepherds and used to mark their sheep. 300 years later pencil making in Cumbria, England was thriving as a cottage industry. The Cumberland Pencil Company created its first pencil in Keswick in 1832 and today twenty miles away from that spot the new Derwent factory, opened by HRH Queen Elizabeth in 2008, is still makes the best twenty degrees of graphite pencils in the world.

3420220 shades of grey – Derwent Graphic, the world’s widest range of graphic pencils

Derwent Graphic is where good drawing starts. An essential part of every artist’s arsenal, traditional high quality graphite pencils are a must. The range features 20 degrees from crisp, non scratchy 9H to soft smudgy 9B. The hexagonal barrel is easy to hold and the pencil sharpens to a good point, making it the ideal choice.
Available in open stock, on blister cards, in a 6 count tin, 3 different 12 count tins of different degrees; soft, medium and hard and in a tin of 24. The great part is the complete range tin set is on promotion at 60% off for Back-to-School from MacPherson’s. Here’s the link to Online Express

COLOURSOFT- The UK’s softest colour pencil

The softest of pencils in a strong and vibrant range of 72 new Derwent colours. The velvety softness of the core releases rich, dense colour at a stroke and is perfect for mixing and blending.

0700953 single pencil

0701026 12 tinDerwent Coloursoft comes in 72 vibrant colours and has a round 8mm barrel. They have a wide 4mm soft core, yet can sharpen to a fine point and works equally well for detailed illustrations or bold, contemporary work and portraiture.
All are available in all MacPherson’s DCs individually and in a tin of 6 Skintones, tins of 12, 24, 36, 72. Wooden box of 72. The 12, 24, 36, 72 tins are on promotion for BTS at an amazing 60% off. Check out the range of sets at MacPherson’s website

Coloursoft Girl - Niki Pilkington

Coloursoft Girl – Niki Pilkington

USA Kolinsky Brush Crisis

Sunday, August 4th, 2013

What’s Going On With Kolinsky Brushes? By Tom Dix, President Global Art Materials
By now, most retailers have heard or become aware that importers and manufacturers are having difficulty importing kolinsky brushes into the U.S. Shipments have been halted and in some cases seized by the U.S. Fish and Wildlife Service. This began at least six months ago and is now causing a serious disruption in the supply of brushes that use pure kolinsky hair. NAMTA members that import these brushes have been working together to try and find a solution, but so far we have been unable to find a permanent fix.

Trade in kolinsky hair is managed by the provisions set out in the Convention on International Trade in Endangered Species (CITES). Kolinsky hair comes from the species called mustela siberica. It is important to know that this is NOT AN ENDANGERED SPECIES, but because of a seldom used provision in CITES, trade in kolinsky hair requires CITES documentation. This includes a country of origin certificate. Most of the kolinsky used by the brush producing countries in Europe originates in China.
The problem is that countries in the EU and the UK require a country of origin certificate for incoming shipments, but do not require that it be on a CITES form. U.S. importers have been using these same forms, provided to us by the European countries, for years and they have always been accepted by Fish and Wildlife. Suddenly and without notice Fish and Wildlife is insisting that the country of origin certificate accompanying U.S. incoming shipments be on a CITES form.
The European CITES authorities insist that the documents they provide conform to the CITES regulations, are complete and valid. Since U.S. authorities now want us to present a different form with the shipments than what is provided to us, they are asking importers to present a document that does not exist. This, of course, has become an impossible task. What was a question about a form has evolved into a policy dispute over the last 6 months between CITES management authorities in the U.S. and Europe, and our industry is caught squarely in the middle.
We have always supported the purpose of the CITES regulations, but do not understand how the position our Fish and Wildlife Service is taking today advances the cause or purpose of the CITES treaty. The rest of the world doesn’t understand the position either and continues to freely trade in kolinsky brushes. At this point, it would be fair to say that Fish and Wildlife is not sympathetic to the financial harm to our industry or inconvenience to the artist consumer.
As an organization, NAMTA is working on our behalf to help find a solution and has asked for an urgent appointment with the head of the Fish and Wildlife Service to resolve this issue. We are hopeful that we will get a favorable reply in the next week. If we are unable to get the response we need to begin to fix this problem, the next step would be to come back to the NAMTA membership and ask for your support by contacting your congressmen, senators and members of the congressional subcommittee that has responsibility for oversight of the Fish and Wildlife Service.
This has been an extraordinarily frustrating experience for all of us involved. We appreciate your patience and will keep you informed of any progress we are able to make.