We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products. Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees. Check out the videos and remember to subscribe to our YouTube channel so you can stay current when we post videos in the…
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Chameleon Rebranded
Catherine Monahon, MacPherson’s Copywriter & Chameleon Art Products Chameleon shared a recent press release with us announcing the rebranding of their products and their website – aiming for a fresh look and user-friendly design. Read on for highlights about these changes: “We strive to keep pushing the boundaries so you can develop your talents even further. We want to help you unlock all the colors hidden inside your art tools. And that’s what our rebranding and “Changing Color” is all about.” Chameleon changed the website’s look based on the creative community’s feedback. “Chameleon should be a place for like-minded individuals to share ideas, brainstorm and be inspired by each other.…
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Fun and Easy DIY Card-Making From Strathmore
Sara Prentice, Social Media Marketing Manager, Strathmore Artist Papers DIY Cards Greeting card season is just around the corner and these card-making techniques are a great way to inspire customers to buy all the materials needed to make their own personalized greetings well before the holidays hit! A seasoned artist or a beginner can enjoy these approachable cards. Perfect for the upcoming holidays, they can be easily customized for any occasion. Trend Trifecta: Watercolor, Mixed Media and the Handmade Movement Watercolor and Mixed Media remain hot topics. More people than ever are trying to learn about these mediums and show their creations on Instagram, Pinterest and other social channels. Anything…
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Interconnected Community: Pride, STABILO, Endeavours Art & MacPherson’s!
Catherine Monahon, MacPherson’s Copywriter The weekend of August 11th, Luke and Tyler Randall, co-owners of Endeavours Art in Fredericton, New Brunswick Canada went all out for Pride week! Their Pride celebration this year was a result of a collaboration between STABILO, MacPherson’s and Endeavours Art. The idea sprung to life during the 2018 Dealer Workshop in Las Vegas. Upon hearing about Endeavours’ yearly celebration where they fundraise for causes benefiting the LGBTQIA2+ community, Assistant Brand Manager Ana McCormick made a connection. STABILO Pen 68 and 88 sets – vibrant, colorful and perfect for Pride. With STABILO as a sponsor, it was an incredible time for all involved. Tyler recapped proudly…
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New Location, New Name: South City Art Supply, Now St. Louis Art Supply
Catherine Monahon, MacPherson’s Copywriter South City Art Supply, now St. Louis Art Supply, is moving to a larger location in Central West End at 4532 Olive St. in St. Louis, Missouri. They have expanded their inventory by about 40%, with additions in nearly every department. “Our focus areas are painting, drawing, reading (we sell books, too), and writing, so most of our additions are in those areas,” owner Carson Monetti explains. “Some highlights of the expansion include Masterpiece canvases and stretchers, POSCA markers, Cobra water-soluble oils, Golden High Flow, Faber-Castell PITT Artist Pens, LAMY pens and pencils, and quite a few new notebook and planner lines.” St. Louis Art Supply…
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GOLDEN Educator Residents & Top Finalists Announced!
Golden Artist Colors Golden Artist Colors and the Alliance for Young Artists & Writers are pleased to announce the recipients of the 2018 GOLDEN Educators Residency! Three educators will be invited to participate in a two-week artists’ residency through the Sam & Adele Golden Foundation in a sylvan setting in upstate New York. They will also each receive a gift certificate for $1,000 for GOLDEN paints. Geeta Dave from Prairieville, Louisiana Glasgow Middle School Kevin Kelly from Wichita, Kansas Wichita West High School Brian Payne from Yukon, Oklahoma Yukon High School Collectively, these three educators have been teaching for close to 60 years. Learn more about their work…
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Minimizing Support Induced Discoloration (SID)
Information Worth Sharing: New Video From Golden, Perfect For Painters Golden Artist Colors Support Induced Discoloration (SID), what is it? and how to minimize it. from Golden Artist Colors on Vimeo. Proper preparation can change everything. Set your staff up for success when chatting with customers and ensure that your community gets the best results when painting, from start to finish. Golden’s new video demos step-by-step how to minimize Support Induced Discoloration (SID). SID occurs when contaminants are drawn into paints and mediums as they dry – it is most noticeable with light colors, gel mediums and glazes. This video demos how to prepare a canvas or board with…
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Golden Back To School Promo!
Don’t forget – Golden MAP Promotional Pricing is in effect until 9/28. Seize this Golden opportunity – advertising for all three Golden brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) can be extended to 40% off.
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Golden Welcomes New Education Director Stacy Rosende
Golden Artist Colors Golden welcomes Stacy Rosende as its new Education Director, who oversees all Golden Artist Colors education programs as well as the development of new strategies and platforms. Kevin Greeland will continue to lead the Working Artist and Artist Educator programs and serve as the key contact for lecture demo activities. Stacy Rosende is a visual artist and educator from Florida where she ran an award-winning art program in a public high school, maintained her personal studio practice and exhibited works internationally. She discovered her interest in education while working towards her Masters in Fine Arts degree at Boston University. Stacy has taught students in the visual arts…
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Lasting Impact: Make It A 2-Day Event – Community Engagement at Dots ‘N Doodles
Catherine Monahon, MacPherson’s Copywriter Dots ‘N Doodles Art Supply in Astoria, Oregon recently hosted a two part event honoring the work of Vincent Van Gogh and encouraging modern day oil painters! Staff kicked off the event by showing the movie Loving Vincent on Friday night, with a workshop led by artists Charlene Mosely and Tiffanie Mang, who worked on the set of the movie. The event sold out, and there was so much interest that they added an additional workshop later in the weekend. With an Art Alternatives canvas roll, Rembrandt oil paints and effusive enthusiasm, artists created a large scale painting in the iconic style of Van Gogh. Dennis…
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Jerry’s Artarama of Hartford, CT Turns 25
Catherine Monahon, MacPherson’s Copywriter Jerry’s Artarama of Hartford, CT celebrates its 25th anniversary! Owners Jeff and Susan Shoham were featured in the Hartford Courant in an article that details their incredible journey, from building their business from the ground up to becoming a community staple as the go-to art supply store for creative endeavors in Elmwood. They celebrated the big 25 with a 25% off sale over the weekend, door prizes and of course, cake. When thinking back on the the years of hard work that brought the business to where it is today, Jeff reflected on the rewarding moments that make everything worth it. “Talking with customers. My time…
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Art Dog of the Month: Wonton
Catherine Monahon, MacPherson’s Copywriter Wonton has mastered shaggy-chic – a perfect look for the beloved mascot of Raw Materials in Downtown Los Angeles! Not only is he always at the store, an employee with a knack for illustration incorporates him into promotions, sales, events and insta pics. His humans are Jim and Celia of Raw Materials.
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Concrete Jungle Sparks Imagination: New Forstall Art Mural
Catherine Monahon, MacPherson’s Copywriter Murals are a wonderful way to support local artists, draw attention to your store and jostle people out of their everyday routine. A drab concrete wall becomes a photo opportunity, an invitation to reflect, or a celebration of your town or city’s personality. Phillip Forstall, owner of Forstall Art Center in Birmingham, Alabama, recently installed a mural in collaboration with Shane B., a local muralist and tattoo artist. The jungle scene is vibrant and full of life. We wanted to learn more about how the mural came to be and its effect on the community and gave Phillip a call to learn more. Who created this…