Nora Faria, the spirit and inspiration behind Artel’s Art Center in Modesto, CA passed away on Sunday at the age of 57. She will be deeply missed by all of us at MacPherson’s who came to know her as smart, principled and generous. Her warmth and kindness were driven by a very big heart. Nora dedicated her life to art and was a proud supporter of Memorial Medical Center’s Art Therapy Program. She is survived by her husband Ed, son Aron, daughters Megan Faria and Galen (Jared) Martin, mother Ursula Gobets, brother Dennis Gobets and the pride of her life, grandchildren: Jonah Martin, 2 yrs, and Logan Martin, 2 mos.…
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Industry News
With great sadness we report the peaceful passing of Mark Stanley Sethre of Allard’s Art in Fresno, CA from complications of juvenile diabetes. He was 56 years old. He was a talented woodworker and loved to create things for others. Mark loved the outdoors, often kayaking at local lakes. He also had a huge heart for animals, and loved spoiling his dog, Odis. He is survived by his mom, Gladia Stanley, father Bill Sethre and sisters Sheryl Johns, Tracey Spawn and Lisa Heard. There will be a memorial next Saturday 5/21 at 11am at Hope Lutheran Church in Fresno. The family requests that remembrances be made to the American Diabetes Association Keeton’s Office & Art Supply…
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MacPherson’s Dealer Workshop
We had a couple of cancellations so we have a few seats available at our big, fun Dealer Workshop in June. It’s being held in Berkeley, CA on June 16th & 17th. If you are interested in attending send us a message at allears@macphersonart.com. We’ll take care of lodging and all meals – you just need to get yourself here. But hurry! We need to know by Monday, 5/21!
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The Story Behind Strathmore’s 2011 NAMTA Business Innovation Award
Creativity has gone mainstream, and today’s consumers are constantly looking for ways to learn and engage with others. Capitalizing on this trend, Strathmore Artist Papers launched its Visual Journal Online Workshop Series and earned the 2011 Business Innovation Award at the Art Materials World trade show and convention on April 14th. Through the creative use of technology, Strathmore designed the workshops to deliver both the educational and social benefits of learning, in an online classroom environment. The Visual Journal Online Workshop Series has attracted more than 7,200 students. The free series features workshops taught by experienced visual journaling instructors. Each workshop includes educational content in the form of instructional videos, downloadable instruction sheets and inspirational tips from the instructor. Social benefits include the visibility students have with others…
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Video Link: X-Acto Gluetorial; How to Safely Cut Foamboard
X-ACTO Foam Board Cutter is one of the best tools around! Check out this Elmer’s You Tube video and add the link to your own website: “How to Cut Elmer’s Foam Board to Fit Your Projects” httpvh://www.youtube.com/watch?v=Sfh9D3gDh4c Then cross merchandise these cutters near your foamboard display!
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ColArt’s Highlights at NAMTA 2011
Winsor & Newton’s Artists’ Oil Bar “Re-Launched!” • Complete NEW range of 50 colors that harmonizes with the AOC range • Softer formula for easier application • New PET packaging for each bar • New display and hanging sign for greater store impact • Each new asst comes with 50 free half stick samples of French Ultramarine • Unique POS Testing Center! • Promo +20% through 12-15-2011 W&N Oils, Mediums, & Varnishes (OMV) Uniquely Re-packaged! • Visually distinctive body shape stands out on shelf! • Recyclable PET bottle reduces risk of breakage offering greater appeal in the education market • New label easily communicates benefits and use • Universal use of…
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Understanding Golden’s Marketing Priorities, Part 1: Williamsburg Oils
Support for Williamsburg Oils Matures Under GOLDEN Leadership From the beginning, Williamsburg Handmade Oil Colors was guided by Carl Plansky’s desire to create the richest and most beautiful colors imaginable. It was then and remains today a painter’s paint in every way, infused with a painter’s sense of touch and tone. Because so many artists have embraced Williamsburg Handmade Oil Colors, it is clear this paint has moved past Carl’s initial vision into something ultimately owned by the artists who use and depend on its unique expression of color. Manufactured in the United States, under the committed stewardship of Golden Artist Colors, Williamsburg Handmade Oil Colors continues to be made by dedicated paint makers in small batches. Offering one of the most extensive…
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Elmer’s X-TREME™… Glue Stick, Perfected…
This new extra strength formula holds almost anything together, like paper, wood, fabric, ribbon, buttons, gems, craft materials, foamboard, cardboard, some plastics, some metals and much more! It also goes on smooth and dries clear! It is safe, non-toxic, and washable as well as acid-ree and photo safe. To learn more about it, check out this Elmer’s X-TREME™ You Tube Video: httpvh://www.youtube.com/watch?v=t-Jf3BnG0Eo&feature=channel_video_title X-TREME™ Glue in available in open stock (item#EL-E584) and in display trays of 24 (item#ELE-584TR) Ask your MacPherson’s sales contact for all the details.
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Why Street Art Matters
Pat Jennings of Central Art in St Petersburg, FL forwarded a thought provoking blog post. Led by founder Bill Tikos, The Cool Hunter celebrates creativity in all of its modern manifestations. It has become the world’s most-read culture and design site, a leading authority on all things creative and a truly global hub for what’s cool, thoughtful, innovative and original. This particular posting has been widely read and has created quite a buzz amongst city planners and public works departments around the world. Here is the complete text: Some city councils get it, others don’t. Tapping the creative talents of street artists, illustrators and graphic designers is an effective and cool…
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The Magic Palette Mixing Guide visits NAMTA 2011
The Color Wheel Company presents, The Magic Palette Color Matching Guide visits NAMTA 2011! Ken Haines, owner of The Color Wheel Company, and Dee Solin, painter and creator the Magic Palette products, visited many of the exhibitors at NAMTA to create this demonstration of the Magic Palette Matching Guide. As we walked through the show we used the Matching Guide to isolate and identify colors used in vendors booth, art displays, demonstrations and even personal attire. All the Magic Palette products are available from MacPherson’s. This was fun and introduced the product to many of the attendees. Look for The Magic Palette Color Matching Guide visits The Big Apple !!…