• #SocialEngagement,  Retailer Spotlight

    The Wet Paint Way: 4 Strategies for Successful Marketing

    Catherine Monahon, Copywriter, MacPherson’s Wet Paint is an independently owned store in St. Paul, MN that is well known for their social media and marketing verve. They organize regular in-store events, classes, weekly newsletters, an interactive website, regular social media postings via Instagram, Facebook, a bit of Twitter and Google+ content as well as a blog on WordPress and videos via YouTube. They also maintain a steady flow of print materials. In short, they do a lot. This dynamic, multi-platform strategy is made possible by the dedicated Social Media and Marketing team: Kristina Fjellmen and Chris Nolt. Kristina and Chris are both working artists with years of experience on the…

  • #SocialEngagement,  In Your Store

    MacPherson’s YouTube: Hands-On Demos, Resources & Shareable Content

     We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products.  Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees. Check out the videos and remember to subscribe to our YouTube channel so you can stay current when we post videos in the…