Picture yourself going to your mailbox each day and shuffling through your pile of papers. What do you typically see? Bills, coupons, ads, statements…yawn.
Now imagine yourself shuffling through your mail and behold a beautiful, handmade postcard with a personalized message on the back. That’s enough to make your day.
Who doesn’t love getting real, handmade mail? Artists can send their art in postcard format with our new Mixed Media Postcards. They’re perfect for the upcoming holiday season.
Made with our 400 Series Mixed Media paper, these heavyweight 184 lb (300gsm) postcards have a vellum drawing finish and are sized to handle wet media applications. They’re great for pen and ink, watercolor, gouache, acrylic, graphite, colored pencil, marker and collage.
The front of the postcard is left blank for the art. The back is printed with the traditional markings of a postcard so artists can mail their piece and share their art.
Available in a standard 4″ x 6″ postcard size with 15 sheets per pad.
You may already be familiar with our popular Watercolor Postcards, which have a traditional cold press textured surface and a weight of 140lb (300gsm). These are perfect for watercolorists who want to share their work. For the artists who likes to add details with pens, colored pencils and markers, the new Mixed Media Postcards are the perfect choice.
Eight 11 ml tubes of color plus a 37 ml tube of Titanium White make each of these four sets perfect for trying new colors or an entirely new palette from which you can mix a new range of colors. Williamsburg has one of the most extensive selection of oil colors available anywhere, and these sets can help you narrow down options and begin personalizing your palette.
We recently added two new videos to our Video Library that we think your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach.
GOLDEN Acrylic Sets: Exploration & Experimentation
GOLDEN Acrylic Sets are a great way to go from being overwhelmed by the array of colors and mediums available to becoming oriented to the capabilities of different acrylic products. Join Kevin Greeland for a quick look at 16 different sets available now from GOLDEN.
This autumn, pump(kin) up your displays and end caps with DecoArt’s Americana Decor Matte Metallics! As a durable, opaque coverage paint, Americana Decor Matte Metallics deliver a chic, subtle sheen that your customers will *fall* in love with for their seasonal DIY decor. Curing to a hard finish, this one-of-a-kind formula offers excellent adhesion to a variety of surfaces such as, wood, glass, and metal. It’s multi-surface capabilities and subtle luster make it the perfect product for year-round use. Gather all 14 traditional and jewel-tone colors to harvest even more creativity in your customers and make your store truly shine!
Stop and smell the rose gold and find Matte Metallic inspiration with our “Thankful Tablescape.”
Tip: Feel free to use the projects above and the following informational product video to increase sales and show your customers how simple it can be to DIY your own fall decor with Americana Decor Matte Metallics!
Ensure that your customer’s homes will shine from the inside out by offering Americana Decor Matte Metallics! Popular for the last few years, metallics are still trending for 2018 and the upcoming 2019 selling season. Your customers will be thankful and we’re grateful for you! – DecoArt
*To purchase DecoArt Americana Decor Matte Metallic products, contact your MacPherson’s representative orshop online today!
Colorline paper from France has dual-sided texture for drawing, colored pencil, pen, marker and mixed media. The brilliant spectrum of colors and weights fit every professional or student, providing an excellent value.
We have thirty-two beautiful hues with assortments of 25 colors in 150gsm and heavier stock 300gsm with two sizes 19.5”x25.5” sheets and 8.5”x11” sheets and packs.
Our partner brand Daler-Rowney recently discontinued colored art paper Canford in North America due to a mill closure.
Customers will be able to purchase Canford while supplies last, we recommend replacing with Colorline as paper craft continues a strong upward trend.
Colorline® assortments come with product mix and modular metal display rack with point of purchase header and shelf-strips.
Customers may wish to migrate over to Colorline from Canford in a rolling change as colors deplete, we’ve created a complimentary merchandising kit that includes header and shelf strips and adheres to the Canford large or small racks! Should a customer want to update current Colorline fixtures with new shelf strips, just message Orders@Canson.com
The MacPherson’s and Canson teams are ready to support the papercraft trend with 10% off all new full assortment orders.
Also, 10% off open stock for our Winter Back to School promotion Nov. 15-Dec. 31st 2018.
There is an available reference chart to order Canson colors and order merchandising solution kit, for the winter back to school promotional period through MacPherson’s.
Quality Counts
Canson pulp-dyed paper means homogenous colors with the ability to erase easily allowing improved finished work.
With over 450 years’ experience, we have unique expertise and know-how. Our goal is to offer all artists high-quality products which inspire them and give them confidence.
Accessibility
Canson® is a brand of excellence. But we are also a company which seeks to provide simple solutions to the needs of consumers, whether they are professional artists or school children…
Let your creativity take flight!
Contact MacPherson’s for Canson Colorline and a selection of sheets & pads, also explore our other fine art products and partner brands.
If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. The gift of paint is the perfect holiday present for artists. With this in mind, MacPherson and GOLDEN are offering a 60% discount on these and other select sets for the 2018 Holiday Season.
QoR mini Watercolor 12 half pan set
Williamsburg 11 ml Landscape Set
GOLDEN Acrylic Explorer 14 Set
Limited MAP Policy Adjustment (US Only) 40% off September 17 through December 31, 2018.
Refer to the MacPherson Buyer’s Guide for further details or see your MacPherson Sales Representative with any questions.
Reminder to our retailers: please feel free to use these vendor resources for social media or marketing purposes!
Krink Super Black permanent ink markers are great everyday markers and a go-to for many artists. The Super Black alcohol-based ink is permanent and opaque; it works well on almost everything. The high quality ink comes in a range of marker styles with value-action delivery systems, ensuring your marker will not dry out. All handmade in the USA.
Joe Grillo + K-70 Permanent Ink Marker
Joe Grillo (@joegrillojoegrillo) is a Meteorcity-born and Virginia Beach-based artist. Here he uses the K-70, which has a double-sided nib, 3mm bullet or 5mm chisel, that writes on most surfaces.
Rostarr + K-51 Permanent Ink Marker
Romon Kimin Yang (@rostarrnyc), aka Rostarr, is an artist living and working in Brooklyn. Rostarr selected the K-51 for a recent project. This marker has a 15mm wide tip and is great for larger drawing, making signs, and calligraphy.
Shantell Martin + K-71 Permanent Ink Marker
Shantell Martin (@shantellmartin) is a New York-based artist who creates with black and white lines. The K-71 is one of Krink’s best selling markers. It is an excellent all-around marker and works well on paper, cardboard, metal, and painted surfaces.
It’s the most shudder-ful time of the year! With Halloween just around the corner, DecoArt has a range of products that will make your customers shudder with delight. Treat your customers to DecoArt’sAmericana Decor Outdoor Living paint to make this selling season truly spooktacular. Durable and weather-resistant, this paint does not require sanding, priming, or sealing. Outside spaces are being decorated as elaborately as interior rooms, especially during a holiday season. The addition of the DecoArt Outdoor Living line to your store makes it easy and affordable for all customers to transform any piece from daunting to happy haunting. It’s permanent and durable adhesion to concrete, terra cotta, masonry, wood, metal, plastic, glass, and more makes it one of the most versatile paint products on the market. Americana Decor Outdoor Living is an easy to use product for both indoor and outdoor projects.
Here’s a monster mash-up of Halloween projects to inspire your customers to purchase all the materials needed to create a boo-tiful front porch!
Don’t lose your “ghoul!” These 2-3 step projects are simple, even for the most novice craft customer.
Tip: Drive sales by providing your customers with our free downloadable project templates, located on each project page (Practical PotionsandWitch’s Chair).
Practical Potions Sign
“Sit for a Spell” Witch’s Chair
Pack your porch with even more thrilling DecoArt projects. See below for even more coordinating ideas and bewitched inspiration for you and your customers!
A reminder from GOLDEN Artist Colors that the last date for additional promotional advertising is September 30, 2018! Please revert to the maximum 30% off beginning October 1st.
@SakuraofAmerica’s new Koi® CAC (Creative Art Colors) Watercolors are compact kits packed with unique colors and effects for one of a kind projects. Koi CAC is available in 12 and 24 color kits. Each cake set includes 4 metallics and 8 fluorescents. Learn more by searching the hashtags #SakuraKoi or #SakuraKoiCAC, and click here to find them on OEX.
Luxe Watercolors for Shimmer, Shine & Luminescence
Koi CAC are pocket sized with essential accessories for painting on the go. Create unique washes and blends with the metallic, fluorescent, and pearlescent paints; explore a whole new spectrum of stunning effects by mixing these Creative Art Colors with your traditional watercolor set.
The set of 24 features an additional 12 pearlescent colors exclusive to the set. The vibrant fluorescent hues are perfect for adding a pop of color that glows beautifully under a black light. The metallic and pearlescent shades are ideal for adding shimmer to your lettering, illustrations, comic characters and mixed media paintings. These special effects also work great on black paper.
Proper preparation can change everything. Set your staff up for success when chatting with customers and ensure that your community gets the best results when painting, from start to finish. Golden’s new video demos step-by-step how to minimize Support Induced Discoloration (SID). SID occurs when contaminants are drawn into paints and mediums as they dry – it is most noticeable with light colors, gel mediums and glazes. This video demos how to prepare a canvas or board with Gloss Medium to minimize SID before painting.
Videos are quick and easy to share on Facebook – a great way to boost your organic reach with valuable content. Check out Golden’s other videos on Vimeo and YouTube for additional resources.
Don’t forget – Golden MAP Promotional Pricing is in effect until 9/28. Seize this Golden opportunity – advertising for all three Golden brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) can be extended to 40% off.
Golden welcomes Stacy Rosende as its new Education Director, who oversees all Golden Artist Colors education programs as well as the development of new strategies and platforms. Kevin Greeland will continue to lead the Working Artist and Artist Educator programs and serve as the key contact for lecture demo activities.
Stacy Rosende is a visual artist and educator from Florida where she ran an award-winning art program in a public high school, maintained her personal studio practice and exhibited works internationally. She discovered her interest in education while working towards her Masters in Fine Arts degree at Boston University. Stacy has taught students in the visual arts at every level, from primary to post-secondary. She has a proven track record of success and looks forward to utilizing those resources at Golden Artist Colors. She is accompanied on this new adventure by her daughter Maya and her husband Cezary who will be key partners in the restoration of their new home, an old Victorian farmhouse. They are particularly excited to convert their barn to a workshop and studio that will house their endless creative endeavors!
When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists Minnie Small, Lena Danya, and Graham Smith. These three artists have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products.
The How and The Why: Engagement with Content and Video
Good content is the backbone of driving interaction with your customers in today’s online and social world. Inviting, informative content helps answer questions, influences purchase decisions, gets people in the door, encourages loyalty, opens dialogue and sells products. You can never share enough relevant, quality content!
If content is king, video is its majestic queen. In the last couple years, video has become the powerful driver of relevant, engaging content:
The average user spends 88% more time on a website with video
Viewers retain 95% of a message when they watch it in a video versus 10% when they read it in text form
Businesses who use video grow revenue 49% faster than non-video users
64% of consumers make a purchase after watching branded social videos
Social video generates 1,200% more shares than text and images combined
Minnie is a professional artist with over 267,000 YouTube Subscribers (Semi Skimmed Min) and 55,000 Instagram followers (@semiskimmedmin). She used gouache, colored pencils and white gel pen on the Toned Blue paper to show what it can do.
This heavyweight mixed media paper in NEW steel blue, warm tan and cool gray is toned specifically for use with light and dark media. It also combines characteristics of a watercolor paper and the finish of a drawing sheet, creating a paper that performs well with all wet and dry media.
Perfect for finished artwork, it is the perfect hybrid of two of our most loved papers: 400 Series Toned Sketch and 400 Series Mixed Media. These papers are 100% recycled with 30% PCW, acid free and proudly made in the USA.
Lena is an oil painter with 368,000 YouTube subscribers (Lena Danya Art) where she posts art demos, time lapses and tutorials. She also has 80,000 Instagram followers (@lenadanya) and is a great resource and inspiration for oil painters. Lena creates a beautiful fine art portrait on the 400 Series Oil Painting paper and shows her process along with the features of the paper.
Paper weight: 215lb (350g/m2) Surface: Linen texture Strathmore’s new 400 Series Oil Painting paper in pads provides artists with a convenient alternative to canvases and boards. It is perfect for use with oil paints or oil pastels, with no gesso is required to prevent oil saturation. The paper is pre-primed in the manufacturing process so you can simply tear out a sheet and start painting. The linen surface mimics canvas with the right texture to help blend and hold layers of paint. Ideal for finished art pieces.
Graham is a professional illustrator with over 20 years of experience in creating images for clients like Blue Moon Brewing Company, Boston Globe, Sony, Worth Magazine, General Mills and Levi Strauss & Co. He delivers a knockout piece on the Heavyweight Mixed Media paper, showing what this sheet can do.
Paper weight: 350lb (570gsm), 3 ply Surface: Vellum Strathmore’s super durable, extra heavyweight 3-ply Mixed Media is a 100% cotton surface is internally sized for wet media and has a durable vellum finish for drawing techniques. It is excellent for watercolor, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel and collage. It is archival, lignin free and made in the USA.
Take advantage of this free content by adding it to your website and social media channels. You can also find more videos and lifestyle imagery to use for free in the Retailer and Distributor section of our website.
Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back!
Retailers and customers will love the price and style of the Prime Drawing Table with Shelf by Studio Designs. This modern and sleek drafting table is available in a sharp White/ White or Silver/Black finish, making it an eye-catching yet practical addition to any space. It features a 35.5” wide by 23.5” deep top with a 23.5” wide, slide-up pencil ledge to keep pencils or markers from falling while tilted. The 31.75” wide by 4.25” deep bottom shelf keeps extra supplies close.
Start small…
Because it is small enough to fit in a bedroom, spare room or apartment, this table is the perfect solution for emerging artists or students looking to create in a small space. The low price-point invites novices to upgrade from a standard desk or table and invest in a drawing table that relieves back pain, reduces eye strain and encourages the creative process.
Or go big…
The Prime Drawing Table With Shelf is the perfect starting point for creating a customizable drafting table. Add a lamp or table tray to the back or on either side of the tabletop for intentional light and additional organization. Add a chair or storage cart, transforming a spare room into a fully functional art studio!
The Prime Drawing Table with Shelf will be available to order from MacPherson’s warehouses in early July, stock in DC’s in late July/ early August. It will be sold exclusively to Art/Craft retailers only from now through December 31st, 2018. Available in White/ White (Item # SX10115) or Silver/Black (Item #SX10116).
Making possibilities a reality is why Stonehenge Aqua came to be. Watercolor is all about possibilities. Because it’s not just about beautiful paint. There’s another factor: a wonderfully, whimsical element – water. Together, they allow for form and flow, chaos and connection, beauty and structure.
Image and painting by: Jenna Rainey (@jennarainey)
Stonehenge Aqua is as finely crafted as it is affordable. Performing way beyond its price point, it has been tested to its limits and as it turns out, it has no limits.
Wet-on-wet or wet-on-dry, it has a wonderful crispness that anchors beautiful work across every task and technique. With Stonehenge Aqua, blending is effortless, lifting is no longer a chore. It welcomes masking while never relinquishing the control you both demand and desire. Bright colors dry bright. It’s flat paper that dries flat.
Artist Jenna Rainey is not afraid to test the limits of Stonehenge Aqua. “I mostly work wet on wet, with wet on dry also in the running. I love blending and diffusing color with wet on wet though! It’s magic!” Her favorite? It’s the Stonehenge Aqua Coldpress 140. “The surface and texture of the paper is really important to me. I like clean and smooth coverage with the majority of my strokes, so both hotpress and rough paper don’t lend too well with what I like to achieve. It’s also important to me that the pigment lifts well off the paper.”
Artist, Jessica Park, also uses Stonehenge Aqua Coldpress 140lb. “I prefer paper that is 100% cotton, and textured for my wet on wet washes. For professional work, I want paper that is of archival quality. This ensures that my clients are receiving paintings that will last for years without changes in coloration.”
Coldpress or Hotpress, Stonehenge Aqua is everything an expensive paper is without the expense. Because every artist deserves every possibility.
Sheets are available in size 22”x30” coldpress 140lb & 300lb and hotpress 140lb.
Cutting tools are in every art kit. But do they live up to artists’ needs? Do they create clean, detailed cuts, time after time? Do they provide excellent control and maneuverability? Are they ergonomic for prolonged and repetitive use? Are they safe? If your toolbox features Slice products like the Ceramic Precision Cutter, Ceramic Safety Cutter, and Ceramic Pocket Cutter, the answer to all these questions is yes.
If It’s Slice, It’s Safer
Slice safety blades last over 11 times longer than metal blades. The finger-friendly® grind, which may feel dull, makes clean cuts through a variety of materials, but the edge is safe to the touch.
The Ceramic Precision Cutter (MVSL00116)
The Ceramic Precision Cutter is held like a pen, so using it feels natural and comfortable. Its micro-blade features excellent maneuverability for detail work and is extremely safe.
This tool is excellent for cutting paper, shrink wrap, frisket film and parchment paper. Street artist Kelly Manning uses it to create stencils for her work. Scratchboard artists love the Ceramic Precision Cutter, too.
The Ceramic Safety Cutter (MVSL00100)
This little mouse-shaped powerhouse works well cutting paper, vinyl and polycarbonate, quilting appliqué paper and frisket film. It also features a micro-blade and unique ergonomic design.
This tool is meant for less intricate cuts than the Precision Cutter. It’s also handy around the studio for tasks like cutting through packing tape and tough clamshell packaging.
The Ceramic Pocket Cutter (MVSL10514)
This is your go-anywhere mini box cutter/utility knife. Small enough to fit in your hand—providing great control—this cutter features the same replaceable blade found in our larger tools. But it can cut in areas where larger tools won’t fit. This tool gets through thin materials like paper and thicker materials like cardstock, watercolor paper, and foam core board. Need to pack your work? Use the Pocket Cutter for cardboard, bubble wrap and packing foam. For detailed information about Slice’s safer, ergonomic cutting tools, please visitsliceproducts.com
POSH® Glass Palettes provide retailers with a versatile product compatible with all media that offers numerous uses – artist palette, mulling surface, mono printing surface and craft surface. Available in grey, white and clear, as well as multiple sizes, 9″x12,” 12″x16” and 16″x20.” This product uses 1/8″ tempered glass for maximum strength and safety, along with custom corner guards for added protection and surface traction. The edges are seamed, the underside (grey and white) is finished with a dense solvent and the water resistant formulation has excellent color fastness.
The palettes are super easy to clean. Dried acrylic paint peels away, and dried oil paint can be removed with artist solvents or a single edge razor blade in a retractable scraper.
The 9″x12″ and 12″x16″ products are designed to fit inside the Masterson Art Products Artist Palette Seal® (blue lid) and the Sta-Wet® (yellow lid and red lid) for storage and transportation. Both lines are cross-marketed on New Wave and Masterson product packaging.
Our 400 Series Recycled Sketch pads are among our most popular items and have become a classic favorite for artists. They come in a range of pad sizes, including a brand NEW3”x9” size that’s great for taking on-the-go.
The landscape format is the ultimate planning weapon for cartoonists, urban sketchers, painters, lettering artists, and any travelling artist. It easily fits in a purse or a back pocket so it’s always ready at their side.
We asked artists on Instagram what they’d do with this fun new size, and here are a few of the responses we got:
Sequential motions
Short comics
Lettering projects
Cityscapes
Storyboards
Bookmarks
Floral panoramas
Landscapes (sketching and planning out paintings)
Drawings of reptiles, giraffes and other long animals
The possibilities are endless for a creative mind. This 60lb (89gsm) sketch paper has a fine tooth surface that is ideal for experimentation, practicing, perfecting techniques, and preliminary drawing.
All Strathmore 400 Series Recycled Sketch pad sizes include:
3.5″ x 5″ — “SM457-3 — SKTCH RCY400 3X5SB SD100(24)
Officially launched at NAMTA 2018, the NEW 3”x9” 400 Series Recycled Sketch pad started shipping March 5, 2018 from Strathmore.
Select sizes of our 400 Series Recycled Sketch pads are featured on promotion running through Back To School May 1, 2018 to September 13, 2018. Learn how this new pad can increase the productivity of your retail space by contacting your MacPherson sales representative today!
400 Series Recycled Sketch Beauty with Landscape Sketch
