Archive for October, 2010

Industry News

Tuesday, October 26th, 2010

p1000027Sam Winkelmeyer and his Santa Barbara Art Essentials were honored in September by the Santa Barbara Beautiful Foundation for this years Business in Art Award. Selected by the City Arts Advisory committee, the award recognizes Sam’s “outstanding support of arts activities in the community, creating a stronger, more vibrant arts environment in Santa Barbara and enriching the lives of both residents and visitors.”

A shout out to long time art industry leader Ulrich Hollmann who is recovering from an accident in Hamburg, Germany.

dsc02188Renee Hile, ColArt America’s VP of Marketing, forwards some people news: Carla Friday will be moving to Trade Marketing to support marketing strategies for all brands along with social media initiatives. The Liquitex brand management will be transferred to a team in the UK under the direction of the company’s global marketing head, Ilka Lohaus. The local USA market initiatives for Liquitex will be maintained by Product Manager Alexis Dykstra. She will also be taking on the responsibilities for the Reeves brand. Christina Yoder has joined ColArt as Assistant Product Manager.

With sadness we report that Helen Sooklaris, matriarch of the Masterpiece Canvas Company, passed away on October 10th at the age of 86. She and her husband Tony began the company in San Francisco where she worked into the 90’s. Helen and Tony’s son John Sooklaris and his wife, Artemisia, continue the family business in San Diego. Donations in Helen’s memory may be made to the Annunciation Cathedral Building Fund, 245 Valencia Street, San Francisco, CA 94103 (

stevesteinbergstevesteinbergNew York Central Art Supply was featured in the New York Times on Oct. 14. Steve Steinberg’s iconic East Village store carries a stock of over 6,000 different papers. Click here for the full article that includes a terrific slide show.

Art Materials’ new store in Fargo, ND reports that its Grand Opening was on the 13th of September and 40 Chamber of Commerce Ambassadors showed up for the ribbon cutting!

Owners were Randy & Karen Bremer have closed their unique craft store called the Red Bee in Tustin, CA after 5 years.

john-wisemanTwo years ago, John Wiseman came out of retirement to rescue ArtMax/Searles the Monterey company that he had sold. This month, after a real struggle, Wiseman is being honored for his incredible effort. “I refuse to participate in this recession,” said John Wiseman for a news report on the local TV station KSBW. With those words, Wiseman not only inspired locals, he inspired a nation. Made at the height of the recession, his comments went viral. The story of a man deciding to come out of retirement, to buy back his old business and rehire his laid-off employees endeared him to many. Now, Wiseman is the entrepreneur of the year, an award presented by Union Bank and KSBW. Check out the complete article here KSBW News Report.

City officials in Galesburg, IL unveiled the “First a Dream” mural on the south wall of the Discovery Deport Children’s Museum. The mural, designed by artists Kathleen Scarboro and Kathleen Farrell, is being funded by Galesburg-based Blick Art Materials as part of the company’s 100th anniversary.

Blick's President, Bob Buchsbaum

Blick's President, Bob Buchsbaum

Sharpie®, the preferred autograph marker of celebrities everywhere, is inviting actors, athletes, musicians, chefs and others to “ink it pink” in the fight against breast cancer. For every pink autograph signed and submitted to Sharpie Uncapped during the month of October, Sharpie will donate $1 to City of Hope, one of the nation’s leading cancer research, treatment and education centers, up to $10,000. “We’re encouraging everyone, especially celebrities whose autographs have the power to raise awareness and inspire others, to ink it pink in October and help this important cause,” said Sally Grimes, vice president of marketing for Sharpie. Here is Meredith from The Office trying to do a bit of autographing!

ColArt October 2010 News

Tuesday, October 26th, 2010

wnglaacgla_aac_015Check out ColArt’s Winter BTS Hot Deals!
W&N Artists’ Acrylic Tube Colour (60ml &200ml) & all Mediums: +10% Off! CAPs get +15% Off!
W&N Artists’ Acrylic Brushes: +10% Off!

Paint Big – Save Big!  W&N 200ml Tube colours & LIQUITEX Heavy Body Acrylic 4.65 oz +10% OFF! (open-stock & asst’s)
• Artist’s Oil & Artist Oil Brushes
• Galeria Acrylic
• Artisan Water Mixable Oil
• Liquitex HB (1047 series) 4.65oz

LIQUITEX Deals! (open stock & asst’s)
• All Acrylic Ink: CAP Exclusive! +15% Off!!
• All Acrylic Mediums: +10% Off!
• All “free-Style” painting knives: +10% Off!

Sketching & Drawing: Stock up with +10% Off on all these;
• Derwent Sketching & Drawing pencil Asst’s, Tubs, Tins and Blisters!!
• Conte’ Open Stock & Blister Pack Carres’: +10% Off! CAP’s get +15% Off!
• Conte’ Carres’ Countertop asst’s and sets: +10% Off! CAP’s get +15% Off!

CAP Dealers always save more on the best selling ColArt products!
Not a CAP yet? Ask us just how easy it is to qualify and save BIG now!

Please ask your rep about these and all the other great savings on ColArt brands along with MacPherson’s Dating Program.

Golden News October 2010

Monday, October 25th, 2010

GOLDEN Heavy Body Cobalt Titanate Green
Due to the pigment being discontinued by the manufacturer, GOLDEN has found it necessary to discontinue Heavy Body Cobalt Titanate Green (GD1143-…) effective October 31, 2010.

The abrupt discontinuation in Heavy Body will allow us to retain as much pigment as possible for use in the OPEN Acrylic line.  Cobalt Titanate Green will remain available in the OPEN Acrylic product line for at least the next year.

For information about which Set-Ups will be affected by this change as well as recommended adjustments to those Set-Ups, please contact your MacPherson’s Sales Representative.

GOLDEN Working Artist Quarterly Profile
The GOLDEN Working Artists are professional artists who work for GOLDEN, introducing our products to customers all over the world.  They conduct classes, give demonstrations, provide support at tradeshows, and are worldwide ambassadors for our company.  Providing educational opportunities in specific geographical locations, they are a team of creative, enthusiastic, knowledgeable individuals who are central to our marketing efforts.  Therefore, we thought it would be valuable for you to learn a bit more about each one of them.  Every quarter we plan to give you an “inside look” at one of our Working Artists and their artwork.

philgarrettOur first featured artist is Phil Garrett, South Carolina:
Phil Garrett
completed his undergraduate work at the University of South Carolina, and the Honolulu Academy, studying under Gabor Peterdi. He received his BFA at the San Francisco Art Institute in 1974. His work is in numerous public and private collections, including the Bank of America, and the State Collections of South Carolina and Hawaii. He is represented by Hodges-Taylor Gallery, Charlotte, North Carolina, and IF ART Gallery in Columbia, South Carolina.

In his spare time, Phil can be found playing early blues, jazz and hokum on his mandolin and guitar in a band, The Fine Art Ramblers, which he describes as “a gracious joy.”

What he says about his art:
“My Work is informed by nature, a kind of mythical nature.  The power of storms, the spiritual quality of the elements, the beauty, grace and ferocity of plants and animals….  Something greater than myself, something I can’t comprehend.  Painting and making monotypes is my search for the mystery within the subject, within myself….”

To learn more about Phil and to see more of his work, go to Phil Garrett’s Website.

All the White…
Do you continue to get questions from your customers about what to do with all the jars of white product on retail shelves? Well, we have a new resource that we think will help demystify some of the materials in our Gel Mediums product line. The link below will take you to the online GOLDEN Video Library.  Once there, you will want to look for the video titled, “GOLDEN Gel Mediums Featuring Patti Brady.”
Golden Video Library


If you have any questions about any of the above information, contact your MacPherson’s Sales Representative.

ColArt in Support of the Arts! The COLlective ART Tank

Wednesday, October 20th, 2010

John Viggiano

John Viggiano

Renée Hile Marketing VP at ColArt Americas has some great news regarding a unique partnership they helped to create with artist John Viggiano near their New Jersey headquarters. John, artist, gallery owner and graphic designer was looking for a way to reach out to the growing art community of Asbury Park. After a successful start to The Gallery 13 in the Shoppes at the Arcade on Cookman Ave. “I saw the need to support the arts in this area, and enjoy the opportunity of creating cooperative environments to help people work together.”

colarttankJohn contacted his former college art professor, Jimmy Leslie, who is currently the Resident Artist at ColArt Americas in Piscataway, N.J. to see if there was any way that ColArt would consider helping to furnish the space with easels and other types of supplies to get the space rolling.  It just so happened that ColArt, the manufacturers and distributors of Winsor & Newton, Liquitex and Conté a Paris were also seeking a way to further reach out to the community. With a philosophy centered on sustainability; enriching the community, supporting artists from the ground up and helping artists build their careers (all top priorities at ColArt) it was fortuitous for them to hear about this grassroots artist collaborative space at its developing stage.

colarttank3ColArt really saw this as a great way to support John with an annual grant to fund the space as well as provide artists with product and technical resources as well as other opportunities to partner with the rich arts community in Asbury Park,” said Renée Hile.  “As a NJ based company it is a natural first step in getting involved more directly in community advocacy programs like this that are sprouting up nationally, we hope this partnership can translate to other areas of the state and country as a natural progression.”

This space is really about bringing artists together, helping them with a place to work where it doesn’t break their bank and hopefully they enjoy collective ideas and grow relationships that will help them further their art careers.  It isn’t only for professional artists, we want to be sure we are also reaching serious artists who may be at the beginning and middle stages of building their career.  Helping someone reach their ultimate goal of becoming a successful artist is what drives everyone involved in this project.

ColArt and John Viggiano’s passion and enthusiasm for sustaining the link between art and community has resulted in The COLlective ART tank.

Its goal is to support artists in the growing arts community of Asbury Park, N.J. by offering affordable studio space, samples of art materials, technique based demos and exhibition opportunities. There will also be opportunities to work with the Resident Artist of ColArt in the testing of new materials and focus groups as well as special projects. ColArt and John Viggiano are also committed to community outreach by working with and supporting local arts groups in their efforts to make Asbury Park and surrounding communities an art destination of the Tri-State area.

For more information about how to join the space as well as see what the artists are up to, either visit us in the Shoppes at the Arcade at 658 Cookman Ave (downstairs) or at

Art Alternatives: Proud to Sponsor Mural of the World

Wednesday, October 20th, 2010

motwMural of the World is a philanthropic public art and community building project. The paintings that make up the mural are visually linked together to create a powerful and compelling message of harmony.  Doug Arnholter and his team of talented artists take photos provided by organizations and turn them into huge paint-by-number canvases. They then take those canvases to events where people come together to paint a picture and build a community, one brush stroke at a time. Art Alternatives is sponsoring Mural of the World because anybody who picks up a paint brush is a potential art materials customer! The more artists we help develop, the more business there is for all of us.

Want to know more about Mural of the World? Check out the website or the Facebook fan site.

Spooky Industry News

Wednesday, October 20th, 2010

Jimmy @ Stewart's Hardware 1940's

Jimmy @ Stewart's Hardware 1940's

Many paranormal enthusiasts believe that when you renovate an old building, you are likely to stir up the past and this may come in the form of either residual noise or you guessed it, a haunting.  After hearing so many phantom noises, the staff at Rochester Art Supply has learned to embrace this concept and uses it to explain…well, the unexplained. The store’s establishment is located in an old hardware store and their warehouse was a former apartment complex.  Despite the current bustling storefront that now resides there, the staff is often bombarded with questionable noises – especially after hours.  With unclaimed footsteps, unplugged radios turning on by themselves, and warehouse doors slamming for no reason at all, the staff has come to accept that the store is indeed haunted.  The staff even comically refers to the ghost as “Lester” since that was the name of original owner of Lester’s Hardware.

Rochester’s President, Mike Lesczinski admits he’s encountered some strange incidents at that store late at night and chalks it up to Lester.  On one occasion in particular, Mike was working on paperwork when the footsteps in the warehouse got so loud that he actually thought someone broke in.  He called the police and after a thorough investigation, he confirmed that he was indeed alone in the building.  Lester has made his presence known on several other occasions as well.  During the late hours of the holiday rush, Lisa Lesczinski heard someone walk loudly down the warehouse stairs.  As she and her coworker went over to the stairs, they discovered no one was there.  During another incident, Jenny Lesczinski was working in her office when she heard a man yell her name from the warehouse.  Assuming it was her father, Mike, she went looking for her dad to find he was actually outside unloading a truck.  Realizing it wasn’t him, she ran back to office a bit shaken.  Lester continues to surprise the staff with his footsteps and voices.  He even gives the store cat a chase from time to time and provokes the store dog to growl at the empty warehouse hallway.  The friendly but mischievous ghost, Lester, has now become a part of Rochester Art Supply’s unique history.

Sanford’s October 2010 Art Dog News

Wednesday, October 20th, 2010

• Make the Prismacolor Consumer Holiday Rebate a part of your overall promotional strategy for Holiday 2010. Purchases made between November 12, 2010 and January 15, 2011 are eligible for the rebate. Use in store signage or email blast advertising to show the final after rebate cost to your customer on those sets that qualify for the rebate. Prismacolor Premier Pencil Sets 48ct and higher will likely have retails that qualify for one of the rebate tiers. The Double Ended Marker Sets 24ct and higher will also have retails that qualify at one of the rebate tiers. Do the math for your customer so they can see the value being offered. This is a great sale builder for WBTS and Holiday.
• Buy $50 and get a $10 rebate
• Buy $100 and get a $20 rebate
• Buy $200 and get a $40 rebate
• Buy $300 and get a $70 rebate

Sharpie Liquid Pencil was recently recognized by Consumer Goods Technology magazine for outstanding achievement in the most innovative product category. MacPherson’s now has the Sharpie Liquid Pencil in all distribution centers. The positive buzz surrounding the introduction of this product continues, so be sure to have the product visible for your customers as they shop your store.  It has been approved for use on standardized tests and is equivalent to a standard #2 lead. It is available as a 1/cd with three spare erasers, 2/cd with six erasers, open stock not bar coded and a carded Liquid Lead refill. Consult your MacPherson’s representative for ordering details.

Sharpie Poster Paint Markers are alive and well. Over the course of the past two years you have been told that the water based paint marker line would be discontinued. We have not discontinued any open stock water based paint marker SKU’s. MacPherson’s carries all of these products in each DC.

• You will notice a new look to the Ebony Pencil Packaging. The SA1765400 and SA14425 have been re-branded as Prismacolor products. No change has been made to the product itself. Sanford will also re-brand the Design Kneaded, Art Gum and Magic Rub erasers as Prismacolor.


Chartpak News for October 2010

Wednesday, October 20th, 2010

Check out our great deals for the Holiday Season in MacPherson’s Holiday Buyers Guide.

pretestedsetGrumbacher Messenger Bag Sets – These limited edition holiday sets are a great gift for the artist on the go. Each set includes one basic set of paints, three of our handmade brushes, and a canvas messenger bag to carry it all in. Oil and Acrylic sets come with two of our PVC painting knives, and our Watercolor set comes with a mixing tray. Available in Academy Oil, Academy Acrylic, Academy Watercolor and Pre-tested Oils at 50/15% off of a “promotional” retail price.

Grumbacher Wood Case Sets in Academy Acrylic, Academy Oil, and Max water-soluble Oil at 60%

Grumbacher Basic, Master and Everyday Sets at 60%

Schmincke Paint and Pastel Sets – These beautiful, high-quality sets are available in Mussini Oil, Norma Oil, Horadam Watercolor and Pastels, including the new, 75 half-stick Pastel set at 50/15%


Koh-I-noor Gioconda Pastel Pencil Sets at 60/10%

Koh-I-noor Art Sets – These complete art sets are great gifts. They come in six variations for drawing (Gioconda), dry color (Polycolor) and wet color (Mondeluz) at 50/15%

Koh-I-noor Mondeluz Watercolor Pencil Sets at 50/15%

Koh-I-noor Polycolor Colored Pencil Sets at 50/15%

Koh-I-noor Triocolor Large Colored Pencil Sets at 50/15%

Koh-I-noor Hardmuth Artists Drawing Sets – These beautiful tins are available in Technical, Graphic and Artist sets of 12 pencils at 50/15%

Koh-I-noor Toison D’or Extra Soft Pastel Sets – These beautiful pastel sets are available in 12 and 24 colors at 50/15%

Koh-I-noor Artist Blocks – These blocks are available in Charcoal, Graphite and Sepia at 50/15%

Ad Marker 12 Color Sets w/Free, stand-up “Carrying Case” – These Ad Marker sets come with a free carrying case. Available in Basic and Manga at 50/25%


Pelikan Watercolor Sets – These popular sets are available in Transparent colors, in 12 and 24 sets. Opaque color sets are available in 12 and 24 as well. A great “stocking stuffer” is the Pocket Paint Box, great for travel. All at 50/15%.

Chroma News for October 2010

Wednesday, October 20th, 2010

Chroma writes:

Reminder . . . the Artist Friendly Pricing Promotion on Atelier Interactive Professional Artist Acrylics ends on December 31, 2010.  Starting January 1, 2011, your everyday costs will now reflect normal discounting. The new retailer discount will be 60% off.

Even though the retail price will remain the same, please remember to update your net cost and adjust your selling price to stay within MAP.  Please adjust your selling price to stay within the MAP guidelines at 25% off everyday, and 40% off during and WBTS (January 1, 2011 through February 28, 2011) and BTS (August 1, 2011 through September 30, 2011).

Thank you for your support!

Notice: Delays in Ampersand shipments for Gessobord & Aquabord

Wednesday, October 20th, 2010

Ampersand is experiencing longer lead times due to raw material supplier issues on Gessobord and Aquabord.   Following is the information we received from them:

“Gessobord: We have not been producing Gessobord due to a raw material supplier issue.  However, the good news is that we are back in production but we now have a significant backlog.  We are running an extra shift and are focused on increasing our coating capacity so that we can get through the backlog quickly. We are working directly with each customer to make sure they get their back orders filled as quickly as possible.

Aquabord:  We are currently not shipping Aquabord – again due to a change in one of the raw materials.  We are taking advantage of this current challenge to make some changes that will  improve the Aquabord surface.

We apologize for these production delays. Ampersand’s specialty coatings are made from natural mineral sources that on occasion can change. Most often the changes are minimal and do not affect our products. However, sometimes the changes require us to re-work our formulas and find new and better ways to make our products.  As you know, we take extra precautions to provide artists with the most archivally prepared panels on the market – we stand behind that promise and we are committed to delivering products your customers can trust. We see these recent changes as creative challenges to help us improve our surfaces and stabilize our manufacturing so that in the long term we can service you more efficiently. We hope to be back in stock soon.  Thank you for your patience and understanding!”

PanPastel Artist Interview: Get Inspired!

Wednesday, October 20th, 2010

There’s a new artist interview featuring Leonard Jagoda on PanPastel’s blog


Leonard has been using PanPastel Colors for his paintings since August, 2008. In the interview he talks about the techniques he uses when painting with PanPastel, as well as his career path as an artist, and the creative approach he takes when working on his paintings.

The interview features several images, including work in progress images of a racing scene “Stretch Run”.

Leonard’s paintings can be found in private collections from Washington state & Texas to Saudi Arabia. His work hangs in some of the most prestigious stud farms in Kentucky. He has received several prestigious awards for his work, and has been included in many juried shows, including the American Academy of Equine Art’s 2009 Fall International Open Exhibition.


OOK Wire for Architectural Design, 3-D Models & Sculpture

Wednesday, October 20th, 2010

ook-logoIntroducing the OOK line of wire for Architectural Design, 3-D Models & Sculpture!  MacPherson’s is the first Art Materials Distributor to carry this best-selling line.

These wire products come blister packed with a self-contained easy-to-use cutter.

OOK offers steel, brass, copper, aluminum and annealed wire for Architectural Design, 3-D Models and Sculpture. Available from 18 gauge to 32 gauge in lengths of 25 to 100 feet.


Contact your MacPherson’s Rep for information on the great 50/20% drop ship deals on all OOK assortments.