Over the past year MacPherson’s has built a strong and cohesive leadership team with high energy, diverse talents, experiences and fresh perspectives mostly outside the art material business. The team includes: Eric Matthews – Controller Michael Lin – Director of Operations Jon Newsom – Director of Sales Dionne Mallins – Director of Marketing Peter Eichelberger – Director of Information Technology They join the core senior leadership team at MacPherson’s of tested and proven managers. That well-known and experienced team includes Steve Robinson, Senior VP of Sales and Marketing, Jim Semitekol, Chief Operating Officer and Natasha Nicholson-Bjerre, Vice President responsible for our people. With the coming year we have planned some important changes to coincide with the urgent and evolving needs of our customers, suppliers and employee-owners. Beginning in…
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Industry News
At Arch Supplies in San Francisco, owner Susie Colliver and her top team of Kate, Mac, Tom, Caryn & David celebrated the company’s 38th birthday at their amazing and new Carolina Street location with all the bells and whistles of an exciting grand opening. Congratulations Susie! Royal Talens has acquired Schjerning Farver A/S as of November 15, 2016. With this acquisition, Royal Talens has further reinforced its position as a leading player in artists’, school, hobby & crafts materials and coloring, drawing and writing products. Schjerning Farver holds a strong position with its eco-friendly, high quality products in the school, hobby & craft and private label market. Royal Talens sees…
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ColArt November 2016 News
NEW Arches Watercolour Paper Video! Made in France exclusively from cotton, Arches Watercolour is a paper made from long fibers that give it strength, beauty and an inimitable feel. Naturally protected against the acids in the environment, Arches Watercolour does not yellow, and guarantees the lasting beauty of your works. Made the traditional way, on a cylinder mould, Arches Watercolour has a harmonious natural grain. The fibers are evenly distributed, making the paper more stable, with very limited deformation. Each sheet is torn off by hand, leaving four deckle edges. They are subjected to a final visual inspection and only the best sheets are retained. Arches is the only paper…
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New Prismacolor Advertising Campaign & Videos
Last week Prismacolor started airing a new TV commercial just in time for the Holiday selling season! Check it out: httpv://youtu.be/o_wu7_XCr8c Also, NewellCo/Sanford finally completed the Prismacolor tutorial videos by artist Shelley Minnis and they are up on YouTube to allow retailers to post on social media sites. Blending: httpv://youtu.be/QO4qPc1idu8 Watercolor pencils: httpv://youtu.be/ObeIUEsZqhg Sharpener & Eraser techniques: httpv://youtu.be/5CrMPSuQBfM This all ties together with the Prismacolor consumer rebate currently in progress on ALL Prismacolor products, just in time for the holiday season. See your MacPherson’s Account Manager for details. Also, the rebate forms will be available to download at www.Prismacolor2016rebate.com. This program is exclusive to the Fine Art & Craft Channel! Each receipt will be required…
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Deadline Extended: ColArt “Just Add White” Promotion
“Just Add White” Promotion for Winsor & Newton & Liquitex Colart is excited to extend the “buy-in” deadline for retailers wanting to take advantage of the exciting “Just Add White” Promotional opportunity, just in time for the holidays and Winter Back to School! This offer gets you your Winter Back to School Discounts PLUS an additional 25% worth of FREE Titanium Whites, with a consumer promotion that will help build extra excitement around these ranges and building your customer’s color collections for Winter! Focusing on several key collections, this offer includes both Winsor & Newton and Liquitex brands. Ranges included are Winsor & Newton Artists’ Oil Colours (37ml), Winton Oil Colours…
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Strathmore Expands “Artist How-To” Video Series Featuring Paper Cutting
Strathmore is excited to expand their initiative to offer consumers educational information as it relates to art. The video series called “Artist How-To” videos launched in May, 2015, and in these short video segments, Strathmore has paired with professional artists to offer artist tips and techniques as it relates to a specific type of art and mediums. The newest addition to the collection of “Artist How-To” videos available, include 3 new videos created by artist Grace Hart. In these short 2-4 minute videos, Grace explains her tips and techniques for creating artwork using paper cutting. This content is great for artists just starting out with paper cutting, or for those who…
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Montana Cans New Ltd. Edition Can – Tristan Eaton
To celebrate the 10th edition of our on going Montana BLACK limited edition artists series, we have this time joined forces with US born artist, Tristan Eaton. Eaton is no stranger to the world of graffiti and mural making. The color of choice was the Montana BLACK, BLK 5070, Horizon. Bringing the can to life, Eaton has managed to tie in some of his trademark visual elements like faces, typography, line work, op art and image layering. Keeping the bar high, we are proud to announce that this beautiful addition to the Montana BLACK Artists Series is now available while stocks last. All stock in the USA has been placed into…
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Golden News November 2016
Williamsburg Free Paint Promotion Winter Back to School 2016 All Williamsburg retailers are invited to participate in this program aimed at active oil painting groups, oil painting classes, plein air societies, colleges and universities and all discerning or aspiring artists. Artists just need to purchase any three 37 ml tubes of Williamsburg Handmade Oil Colors and they will receive a 37 ml tube of Williamsburg Viridian, FREE! Participating retailers will receive one Williamsburg Viridian promotional tube kit (ITEM # WB6008P150) for every three 37 ml tubes of Williamsburg Handmade Oil Colors purchased during the promotion buy-in period, while supplies last. One, custom labeled 37 ml tube of Williamsburg Viridian (Series…