• Industry News

    Industry News – June 2018

    New Officers at iAmArt iAMart is a coalition of independent, locally-owned art-materials stores committed to helping artists of all experience levels succeed by helping them purchase the best supplies for their individual needs. President: Nick Gallo of Blue Rooster Art Supplies Vice President:  Victor Davis of Spokane Art  Treasurer: Scott Rote of Herweck’s Secretary: Jessica Dumitru of Art Creations  Vendor Chair:  Dan Ebert of Central Art Supply Asst. Vendor  Chair:  Luke Randall of Endeavors Membership Chair:  Kate Mitchell of Arch Art and Drafting Past President: Kathy Brennan of Preston Arts Center Art Community Rallies Around Walnut Studios After Fire Oftentimes retailers in the art business have the privilege of forming relationships with local artist collectives, non-profits and studios. One of the…

  • Vendor Voices

    Powerful Engagement Tools: Art Demos Videos from Strathmore

    When engaging with customers and artists, well-curated content and interactive video are the king and queen contenders. Strathmore is excited to share 3 new art demo videos made by professional artists Minnie Small, Lena Danya, and Graham Smith. These three artists have earned the title of influencer – someone who has access to a large audience and impacts purchasing decisions by sheer virtue of their authenticity. The best part? You are free to download these videos and use them in your stores, on your website and on your social media channels. This is a royal lineup of content and video that will drive engagement and ultimately help sell products. The How and The…

  • In Your Store

    In-Store Paint Pouring Demo

    by Mia Fesmire, MacPherson’s Account Manager in Southern California Summer is a great time to showcase the pouring trend – unstructured time lends itself to spontaneous art, and it is a project that works indoors or outdoors for kids and adults alike. We recommend merchandising several options of acrylics and pouring mediums to fit every budget in one location in your store. Check out videos on YouTube, which are easily shareable on your social media accounts, and don’t forget to provide finished examples next to the merchandise so interested customers can easily identify what they need.  Paint Pouring Demo Materials you need: Surface: Primed Wood Panels, Canvas Panels, 3D objects…

  • Vendor Voices

    New Video Details Unique Product Application from GOLDEN

    Encaustic painting is popular, but somewhat complicated to set up. Achieve the look of Encaustics using GOLDEN Matte Gels and Mediums – no heating, fusing or waxy clean up necessary. Share this new video with your customers or follow along to create an in-store demo! Learn how with this new video in the Video Library. More videos coming soon, so please check back!  Achieving an encaustic look with Golden Matte Mediums from Golden Artist Colors on Vimeo.

  • Community,  Featured Artists

    Jesse Lane Introduces Derwent Lightfast

    Original post can be found on the Derwent Blog Derwent is proud to announce the launch of the Derwent Lightfast range. After being announced in January at CreativeWorld, artists and retailers were abuzz with excitement about our latest range. Boasting 100% lightfastness, the oil-based pencils have a smooth and creamy finish with a beautiful laydown of rich colour. To celebrate, Cindy Wider has interviewed Jesse Lane, award-winning coloured pencil artist who was commissioned to create the inspiring eye image that adorns our latest range. Find out how Jesse started out as an artist, his passion for coloured pencils and the Derwent Lightfast range in the latest Derwent Blog! Jesse, could you tell…

  • Art Dog of the Month

    Jackson the Art Dog

    Meet Jackson, this month’s Art Dog! His human is Susan Smith from the Art Coop in Champaign, IL. A pup with an appreciation for the arts, Jackson is rocking an official Art Coop t-shirt while strutting his stuff at a recent store gallery opening. The in-store gallery showcases local artists and non-profit groups throughout the year; this most recent show featured longtime employee and fine artist Jason Patterson, who has his last day with Art Coop in the coming weeks. He uses dry media on canvas and, until his departure, they are having a 20% off sale on “Things Jason Patterson Loves” – pastels, pencils, charcoal, spray fix and canvas.…

  • Vendor Voices

    Studio Designs: The Prime Drawing Table with Shelf

    Retailers and customers will love the price and style of the Prime Drawing Table with Shelf by Studio Designs. This modern and sleek drafting table is available in a sharp White/ White or Silver/Black finish, making it an eye-catching yet practical addition to any space. It features a 35.5” wide by 23.5” deep top with a 23.5” wide, slide-up pencil ledge to keep pencils or markers from falling while tilted. The 31.75” wide by 4.25” deep bottom shelf keeps extra supplies close. Start small… Because it is small enough to fit in a bedroom, spare room or apartment, this table is the perfect solution for emerging artists or students looking…

  • Vendor Voices

    Legion: Stonehenge Aqua Coldpress

    Making possibilities a reality is why Stonehenge Aqua came to be. Watercolor is all about possibilities. Because it’s not just about beautiful paint. There’s another factor: a wonderfully, whimsical element – water. Together, they allow for form and flow, chaos and connection, beauty and structure.   Stonehenge Aqua is as finely crafted as it is affordable. Performing way beyond its price point, it has been tested to its limits and as it turns out, it has no limits. Wet-on-wet or wet-on-dry, it has a wonderful crispness that anchors beautiful work across every task and technique. With Stonehenge Aqua, blending is effortless, lifting is no longer a chore. It welcomes masking…

  • Industry News

    MacPherson’s Dealer Workshop – A GOLDEN Success!

    By Bill Hartman Director of Sales at Golden Artist Colors, Inc. Thank you to MacPherson’s personnel for hosting an incredible workshop in Las Vegas. Their detailed organization and preparation led to a very valuable event. The demonstrations were interesting and informative for all. The team at GOLDEN was pleased to see so many retailers in attendance. Having such commitment and enthusiasm from our retail partners in support of all three GOLDEN brands is appreciated tremendously! New GOLDEN Staff in Customer Service & Sales Departments I am pleased to announce the addition of 3 new employees joining the Customer Service and Sales staff here at GOLDEN. Taralyn Loewenguth has joined us as our…