A New Look for GOLDEN Grounds, Mediums, Additives and Varnish Golden Artist Colors offers the broadest range of professional quality acrylic colors, mediums and grounds, providing artists limitless possibilities for creative expression. While the most dedicated GOLDEN customers understand the full breadth of their offering, many artists could benefit from a deeper knowledge of gels, pastes, grounds and other non-color products. They have yet to unlock the full potential available to them through Golden’s complete product line! There is a tremendous opportunity to engage with artists and educate them on the possibilities contained within this segment of the GOLDEN line. Golden’s re-stage is an integrated campaign that includes new packaging design, in-store signage…

As the success of the Liquitex Special Release Muted Collection continues, Liquitex is excited to announce two new merchandising options for the collection. The first is a free standing display unit which holds the counter top unit with open stock and all three sets. This is an option for retailers who do not have space for the countertop or who want to make a feature of the collection. The next is a suggested endcap that contains the muted collection, white and black in Heavy Body, Soft Body and Ink, plus top selling mediums and space at the bottom for canvas of the retailer’s choice. The headers are orderable items and the…

Building off of the adult coloring trend, there are still a large amount of artists and cross-over crafters interested in trying new art surfaces and techniques. Based upon this, Strathmore’s product team developed a product that encourages art enthusiasts to try a new media and let their imagination come to life, while still offering a basic structure to work from. This new product, Designs for Watercoloring Pads, offer preprinted designs on a quality art surface meant to be used with watercolor paints. Strathmore has partnered with artist Joanne Fink to feature Zenspirations® designs in these three new products. The beautiful and inspirational artwork is preprinted in black on Strathmore® 140 lb. watercolor…

Jacquard Airbrush Colors are unique among airbrush paints. Like Jacquard’s other paints, they were formulated for optimal performance on fabric. This means they exhibit superior permanence and durability compared to other acrylic paints, making them ideal for non-traditional surfaces such as leather, vinyl, plastic, rubber, etc. Their excellent adhesion and durability make Jacquard Airbrush Colors particularly popular among shoe, sneaker and leather painters, who require paints that will hold up well to flex and wear. As “fabric paints,” they are exceptionally flexible and resistant to cracking, chipping and peeling – more so than any other brand. The paints also leave fabric super soft to the touch. Check out this leather jacket,…