Archive for December, 2016

Industry News

Tuesday, December 27th, 2016

As Wet Paint Artists Materials and Framing enters its 41st year on Grand Avenue in Saint Paul, owner Beth Bergman is excited to announce her retirement at the end of 2016. Long-time employees Darin Rinne and Scott Fares will become the new proprietors. After 33 years provisioning artists in the Twin Cities and across the country Beth intends to move to the other side of the counter and focus on making art herself. Read the complete press release.


Scott Fares, Beth Bergman and Darin Rinne

best-testSpeedball Art Products has reached an agreement to acquire the formulas, trademarks, equipment, and related assets of the iconic Best-Test brand owned by Union Rubber Company, Inc. Speedball reports that production and shipping should commence by the early Spring 2017.

Patty Stracher has announced plans to wind up her long career as the head of the National Stationery Show at the end of December 2016. Kelly Bristol, who has been on the NSS management team for 18 years, will assume the role of Show Director in January 2017. The NSS convention is held in mid-May every year at the Javits Center in NYC.


Dick Brown

Dick Brown

With great sadness we report the passing of Dick Brown, owner of Posner’s Art Store, Tuscon, AZ. Dick was a beloved husband, father, grandfather, brother and friend. Services were held on Saturday, December 17 at Christ the King Church. 2800 W. Ina Rd. in Tuscon.

In the wake of Netflix picking up the entire 400 episode Bob Ross “Happy Painting” series, Fila/Dixon Ticonderoga has struck a global exclusive licensing deal to market and sell the iconic brand. A recent communication from Dixon CEO Tim Gomez states “We’re Blending: Bob Ross International Partners with Dixon Ticonderoga Company globally”. From a practical standpoint Martin/F. Weber will continue to manufacture the Bob Ross art supply line under contract for the foreseeable future.

ABC Evening News recently featured General Pencil in its Made in America segment. Click here to check out the story.

serpentine-genuine-tube-at-the-serpentine-mine-re-sized-1John Cogley, the owner of DANIEL SMITH, recently traveled to Australia. While there he visited the location where the serpentine is obtained for Serpentine Genuine, one of Daniel Smith’s iconic watercolors shades which are made from minerals. The mine where they source serpentine is located near Zeehan in the rich mineral belt on the Tasmanian West Coast.

John Cogley with Mike and Eleanor the mines owners

John Cogley with Mike and Eleanor the mines owners

Check out and post this video on your social media pages featuring Callicreative Calligraphy by Sandra Grayson with Manuscript’s Duotip. For all the Manuscript Callicreative sets follow this link: Callicreative.

STABILO is much more than just pens and colors. It is, above all, the employees who stand behind the brand and embody the company! It is especially this particular spirit which we at MacPherson’s are proud to share with this new STABILO video.



Nychos’ paints new FLAX Oakland Mural! The Austrian urban art and graffiti illustrator Nychos, created a new large scale mural for the FLAX Oakland store. World traveler and founder of Rabbit Eye Movement, he worked over three days with Montana Cans spray paint to create this signature piece. If you’re in the bay area stop by FLAX’s back-parking lot off 15th to see work from one of the most sought-after artists of the street scene!


Click on image to go to FLAX’s blog post

Derwent ‘Drawn to Perfection’ Competition

Tuesday, December 27th, 2016

Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!

Details, Details, Details:

  • Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
  • The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
  • There are 3 contest categories with prizes awarded based on sketching and drawing department size
  • All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
  • Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
  • If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!

Prize Breakdown:

  • The top sketching and drawing section under 6 ft. will win a $250 credit
  • The top sketching and drawing  section over 6 ft. and less than 12 feet section will win a $500 credit
  • The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
  • All valid entries will receive a $100 credit

Other Info:

  • Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
  • Deadline for submissions is Friday, February 10, 2017
  • Credit for Derwent products will be at MSRP
  • Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
  • Submit your entry to




Sketch Dept After

Hints and Tips:

  • Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
  • Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
  • Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy. 
  • The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.

Golden News December 2016

Tuesday, December 27th, 2016

Visit GOLDEN at Creativeworld 2017

For close to 18 years, GOLDEN has been exhibiting at Creativeworld, the leading international trade fair for paper, office supplies, stationary and art supplies.  Every year GOLDEN looks forward to having this time to visit with friends and trading partners. Please plan to see them in booth location, Hall 4.1 Stand C12, where they will be featuring all three of their brands: GOLDEN Acrylics, Williamsburg Handmade Oil Colors and QoR® Watercolor.

Creativeworld runs from January 28 through January 31, 2017. If you would like to schedule a specific meeting time during the show, please contact Bill Hartman at

Golden Artist Colors Develops New Lecture Series on Materials for Oil Painting

Golden Artist Colors is considered a leader in technical advances and material applications within the art community. To further share technical knowledge, GOLDEN is developing a new lecture program which provides an overview of the various materials used in oil painting to help the artist make informed choices in their work. The lecture runs approximately two hours and covers several topics including ground preparation, nuances of various pigments and mediums, and how different material choices can impact creative results and archival quality. The lecture is largely brand agnostic but will highlight certain aspects of the Williamsburg line where appropriate. The lecture is in development and will go live sometime in Q2 2017. The lectures will be conducted by four professional artists, based in New York, South Carolina, California and Virginia, and will be available in limited geographies in 2017.

The primary venue for these free lectures is colleges and universities with limited appearances at retail stores, art group gatherings and trade shows.

For more information about this program, contact Pat Pirrone at Golden Artist Colors (

GOLDEN Working Artist Program Accepting Applications for New Artists

Golden Artist Colors is currently accepting applications for artists in Texas, Arizona, Michigan, Kansas City, MO, and Salt Lake City, UT. The GOLDEN Working Artist Program is an exclusive team of international professional artists who share in-depth information and techniques with other artists. This is a part-time independent contractor position presenting Lectures on the GOLDEN Acrylic System to colleges, art stores and art groups. This opportunity suits artists needing time to paint and devote time to their career, but who also love to educate and teach. Applicants should have a minimum of a BFA or the equivalent with a studio practice and show history. Those selected will receive in-depth technical training. The deadline for applications is February 28, 2017. For more information, or to apply, visit: Golden Artists Program. As a retailer, if you know someone who might be a good fit for this position, please have them apply using the above link.

Liquitex and Artfinder Kick Off Partnership with a NYC Event  

Tuesday, December 27th, 2016

liquitex_professional_logoThe recent partnership between Liquitex and Artfinder kicked off with an artist event held at Vandal in New York City on Tuesday, December 13th. Founded in March 2013 and based in London and Miami, Artfinder connects people to artists and art.

The site is growing fast, currently connecting 500,000 subscribers around the world with:

  • 8,500 artists and galleries internationally
  • 250,000+ artworks in categories including painting, printmaking, photography, sculpture, drawing and collage

The event gave New York artists the chance to meet each other and to learn about and experiment with Liquitex’s new Special Release Muted Collection. The first ever special release launch in Liquitex’s 60 year history, the collection comprises five new colors, muted grey, pink, turquoise, green and violet, matched across acrylic ink, soft body and heavy body. Event attendees included Artfinder’s CEO Jonas Almgren, Liquitex Brand Manager for North America, Christina Yoder and more than 60 Artfinder artists.


Jonas Almgren of Artfinder comments: Liquitex is a brand that challenges the established way of doing things – and a brand that loves supporting artists all over the world. Those are two things we have in common, and so we are very excited to begin working together – both in the US the UK and worldwide- to support artists to create and sell their work all over the world. It is also a pleasure – as a tech startup in our third year, to work with such an established brand as Liquitex.”

Artists who attended the event included Margaret Ann Withers, Rebecca Kane, Reinder Oldenburger, Yevgenia Nayberg, Rene de la Cruz and Cindy Press.


Derwent News that Rings in 2017

Tuesday, December 27th, 2016


We’re happy to share a great video about the quality and care that our newest exclusive brands partner Derwent puts into the manufacturing of pencils. Look for MacPherson’s and Derwent to be a great partnership starting with the new retailer friendly MAP program. MacPherson’s Derwent MAP program will be effective Jan 1, 2017. Get all the details on Online Express > Business Basics > MAP Policies or download the MAP policy in a PDF.

We hope you’ll see here that they’re just as passionate about what they do as we are about our business. Education and quality are critically important to building the loyal relationships with consumers that last a lifetime.



Daniel Smith – Luminescent Watercolors Decoded

Tuesday, December 27th, 2016

Many artists have asked what the differences are between the different DANIEL SMITH Luminescent Watercolors; Iridescent, Interference, Duochrome, and Pearlescents.


Daniel Smith Owner/CEO John Cogley explains the differences:

  • Iridescent: Reflection – particle of light hits paint/pigment matrix and bounces back. Much like a mirror.
  • Interference: Refraction – particle of light enters the paint/pigment matrix and scatters light.
  • Duochrome: is one pigment that bounces between two colors.
  • Pearlescent: adds opalescence – like an opal or pearl – to the color it’s mixed or glazed with.

DANIEL SMITH Luminescent Watercolors are wonderful for painting the special visual effects found in nature

Nature has optical surprises in the colors that you see in birds’ feathers, insects, fish, and seashells, plus many flowers also have a pearly, dewy sheen to them.

Consider the iridescence of a snail’s’ trail or a silvery spiders’ web. Other things that also have a sparkle, or glow depending on the light, a silvery or golden moon, clouds aglow at sunset, rainbows, the sparkle of snow and ice, and glint of water reflections. Don’t forget the sheen of metals like pewter, copper, silver and gold. There are also mythic subjects that are often thought of as having a special iridescence to them such as fairies, dragons, mermaids and other fantasy figures.

These wonderful subjects beg for special paints, and the DANIEL SMITH Luminescent Watercolors are perfect to painting subjects like these!

Painting out 12 DANIEL SMITH Luminescent Watercolors:

DANIEL SMITH Luminescent Watercolors add special effects to paintings whose subjects have a glow, sparkle or iridescence that no other paint can replicate.  There are 48 DANIEL SMITH Luminescent Watercolors giving Artists a wide range of colors to choose from.

Of course all are available from MacPherson’s at Online Express or ask your Account Manager for more details.