Archive for March, 2017

Industry News

Tuesday, March 28th, 2017

Jack Wayman the well respected Northern California Sales Representative has passed away at his home near Houston, TX. He was 79 years old. In the early 1970’s Jack moved his family from Texas to the Bay Area where he continued his career in the art industry for Western Art Supply, Grumbacher then Strathmore. Jack’s infectious personality and industry knowledge made him indispensable to his loyal following of customers large and small. In short, his customers loved him. He is survived by his sister Cynthia; wife Nancy; daughter Jennifer Reeve, her husband Tom and daughter Savannah; son John and his wife, Konnie; stepson Rick Tindal, his wife Carrie, their children Hayden and Allie and grandson Jonah. Read his obituary Here

Jack Wayman and Richard Snowden(Circa 1980)

Jack Wayman and Richard Snowden(Circa 1980)

NAMTA Kickoff 111 GoodbanAt this years Namta convention in Salt Lake City, Richard Goodban, formerly with ColArt, was inducted into the Art Supply Hall of Fame. Bob Gamblin was given the lifetime achievement award. In related news, Jim McDermott became the president of our trade association and Mike Roche of Riley Street in Santa Rosa, CA was elected to the board of directors. Tony Mines of Art Creations was re-elected for another 2 year term on the board.

IMG_0840Inky treasures artist/author Johanna Basford has given birth to Mia a bouncing baby girl on Sunday March 12th in Aberdeen Scotland.

According to the online art news blog ArtNet News, the unlikely winner of the Trump presidency? Art supply stores! ArtNet reports that “of the estimated 3.3 to 4.6 million protesters who took to the streets around the country on the Women’s March on January 21, many carried handmade signs denouncing the new administration and its policies. But just how much have sales for poster board and other related art supplies gone up since Trump took office? According to NPD Group, 2.7 million poster and foam boards were sold in the US in the week leading up to the post-Inauguration march. That’s 33 percent more poster board that was sold during the same time period in 2016! For foam board, sales were up 42 percent. Altogether, a total of $4.1 million in poster and foam board sales were logged in that week alone. For the entire month of January, more than 6.5 million poster boards were sold. Poster-hungry protests continued on International Women’s Day on March 8.” For a local slant on the same story for the San Francisco Bay Area check out this Link

1919527-1-eng-GB_protestors-610-610x400

Congratulations to all the Art Materials World Salt Lake City Show Awards winners announced by NAMTA

ColartAward

Spring Promotions for QoR Watercolor + GOLDEN Fluid & OPEN Acrylics

Tuesday, March 28th, 2017

QoR Watercolor Buy 2, Get 3 FREE Promotion:

QoR_box_promo

When consumers purchase any two 11 ml tubes of QoR, they will receive a Sample Set of three 5 ml tubes of QoR for FREE! The Sample Set contains Nickel Azo Yellow, Quinacridone Magenta, and Ultramarine Blue. Six of these starter kits will be shipped directly to all QoR retailers at no cost. In addition, retailers will be provided with a countertop dispenser unit for the sets, a tent card, an in-aisle banner and digital assets to help communicate the promotion through email, web and social media. Retailers can expect to receive promotional materials mid-March. Retailers will receive a FREE Sample Set for every two 11 ml tubes of QoR ordered during the order/ship period of March 13 to April 21. Quantities of promotional items will be monitored to ensure alignment with the promotional period. Distribution / retail replenishment order period will run from March 13 through April 21. Replenishment orders must include the Free Good on the order!

QoR Promo Three 5 ml Set – Item # 7000P62-0, UPC # 738797012509

Unique GOLDEN Fluid Acrylics / Free Gel Medium Promotion:

Fluid_promo_17

When consumers purchase three 4 oz. bottles of any GOLDEN Fluid Acrylics, they will receive a FREE 8 oz. jar of GOLDEN Soft Gel Gloss! Many artists have not yet experienced all the possibilities that GOLDEN Gel Mediums can offer to create glazes, alter sheen, and create textures in their artwork. The goal of this promotion is to introduce artists to the versatility of GOLDEN Soft Gel Gloss with the use of highly pigmented Fluid Acrylics.

All retailers currently stocking 4 oz. GOLDEN Fluid Acrylics will receive a free Promotional Starter Kit direct from GOLDEN at no cost. The Starter Kits include a countertop display containing five free units of GOLDEN Soft Gel Gloss as well as a tent card and in-aisle banner as tools to help promote the program. In addition, retailers will be provided with digital assets to help communicate the promotion through email, web and social media. A new Web Landing Page supporting the promotion will be created, offering application videos as well as other types of valuable content at www.goldenpaints.com/mixit.

Retailers can expect to receive promotional materials late April. Retailers will receive a FREE 8 oz. GOLDEN Soft Gel Gloss for every three 4 oz. GOLDEN Fluid Acrylics ordered during the order/ship period of April 24-June 16, while distributors can order from April 10 – May 29. Quantities of promotional items will be monitored to ensure alignment with the promotional period.

8 oz. Promo Soft Gel Gloss – Item # 00P3010-5, UPC # 738797012530

GOLDEN OPEN Acrylics Free White Promotion

Golden_OPEN_TitWht

Just in time for spring, one of the most popular seasons for plein air painting, when consumers purchase any three 2 oz. tubes of OPEN Acrylics, they will receive a FREE 5 oz. tube of GOLDEN OPEN Titanium White! This program engages with all retailers currently stocking 2 oz. tubes of GOLDEN OPEN Acrylics.

A FREE Promotional Starter Kit will be shipped to OPEN retailers at no cost direct from GOLDEN. The Starter Kit will contain five FREE 5 oz. tubes of OPEN Titanium White, along with a tent card and an in-aisle banner to help communicate the promotion to customers. GOLDEN will also be providing retailers with digital assets to support the promotion through email, web and social media. Retailers can expect to receive promotional materials late April.

Retailers will receive a FREE 5 oz. tube of GOLDEN OPEN Titanium White for every three 2 oz. tubes of OPEN Acrylics ordered during the order/ship period of April 24 – June 16 while distributors can order from April 10 – May 29. Quantities of promotional items will be monitored to ensure alignment with the promotional period. All retailers that have purchased a 2 oz. OPEN Acrylics Set Set-Up at any time prior to the start of the promotion will automatically qualify for participation in the Spring 2017 Free OPEN Acrylics Color Promotion. Set-Ups purchased through GOLDEN Distribution qualify as well.

5 oz. Promo OPEN Titanium White – Item # 00P7380-3, UPC # 738797006065

GOLDEN Foundation ‘Made In Paint’ Exhibition April 8, 2017

Outsidegallery

The Sam and Adele Golden Foundation is pleased to announce their 5th ‘Made In Paint’ exhibition, celebrating the work of the 2016 artists in residence. The show will open April 8th from 4:30 to 6:30 and be available for viewing until July 28th (Monday through Friday). The exhibition will take place at the Sam and Adele Golden Gallery at Golden Artist Colors in New Berlin, NY.

www.thesagg.org

www.goldenfoundation.org

Tombow Beginner & Advanced Lettering Sets

Tuesday, March 28th, 2017

Learn lettering with Tombow’s new Lettering sets. New to lettering? Grab the Beginner Lettering Set to learn the essentials. Already been practicing? Check out the Advanced Lettering Set. Each set includes an instructional booklet and the tools you need to get started, regardless of your experience level.

Brushlettering

Beginner Lettering Set

Includes everything you need to start hand-lettering, including an instruction booklet with steps to get started. Each set includes two Dual Brush Pens, Fudenosuke Calligraphy Pen, MONO Twin Permanent Marker, MONO Drawing Pencil and MONO Eraser.

  • Dual Brush Pens with flexible brush tip for big, bold letters and fine tip for details
  • Fudenosuke Calligraphy Pen with Petite brush tip
  • Twin tip black permanent marker-bullet tip and fine point
  • Smudge-proof pencil for sketching lines
  • Premium eraser removes guidelines without damaging paper or ink drawings

SKU #TB56190 / MSRP $15.99

Advanced Lettering Set

Includes everything you need to take your hand-lettering to the next level, including an instruction booklet and all the tools you need to start blending, flourishing and embellishing your hand-lettering. Each set includes four Dual Brush Pens, a Colorless Blender Pen, two Fudenosuke Calligraphy Pens, MONO Twin Permanent Marker, MONO Drawing Pencil and MONO Eraser.

  • Dual Brush Pens with flexible brush tip for big, bold letters and fine tip for details
  • Colorless Blender Pen softens and blends colors
  • Fudenosuke Calligraphy Pens with two types of brush tips- soft tip with flexible brush and hard tip with firm brush
  • Twin tip black permanent marker-bullet tip and fine point
  • Smudge-proof pencil for sketching lines
  • Premium eraser removes guidelines without damaging paper or ink drawings

SKU#TB56191/MSRP$29.99

NEW Jagua Temporary Tattoo Kit from Jacquard Products

Tuesday, March 28th, 2017

JAC9515_Jagua-Kit-Front-Back_CMYK

NEW from Jacquard Products and now available from MacPherson’s: Jagua Temporary Tattoo Kit, item #JAC9515 SRP $13.99

Safe, non-toxic and 100% natural, Jagua tattoos last 1-2 weeks and LOOK REAL! Used for body adornment by indigenous peoples of the Amazon for thousands of years, Jacquard is proud to now offer the only shelf-stable form of jagua ever available.

The third Body Art Kit from Jacquard, the Jagua Temporary Tattoo Kit is sure to be the most universally appealing, especially considering how mainstream real tattoos have become. Body art of all kinds is trending BIG TIME right now, and both real and temporary tattoos seem to be everywhere you look. Increasingly often, you can’t even tell the two apart, and that is exactly what people LOVE about Jagua!

Temporary tattoos are not just found in arcade vending machines and pizza parlors anymore. They have become a popular form of self-expression across all age groups and with all types of people (not just kids!) These days, people like to be able to change up their look without the pain, permanency, cost, commitment and stigma of a real tattoo. Of all the varieties of temporary tattoos that are now available (metallic, glow-in-the-dark, brightly colored, etc.) most popular of all are authentic-looking, long-lasting temporary tattoos. This is exactly where Jagua reigns supreme: Jagua lasts longer, is more versatile and looks more authentic than any other type of temporary tattoo on the market.

So test drive your tattoo ideas or fool your friends–it’s only temporary!

The process is incredibly simple: Apply to any part of the body to express yourself. Once applied, the color darkens to its final shade over 24-48 hours and lasts until the skin exfoliates. All the necessary tools are included in the kit. Use the provided Transfer Paper for easy tracing of custom designs, or freehand draw directly onto the skin. For ages 12+.

NEW Strathmore® 400 Series Toned Mixed Media

Tuesday, March 28th, 2017

Toned HeaderStrathmore is extremely proud to be able to provide quality products that meet the ever changing needs of artists, which is why they have created a new grade of products in response to their requests…available NOW!

462-309_TndGrayMM_lowThe current 400 Series Toned Sketch and 400 Series Mixed Media (white) papers have become favorites among artists, but Strathmore discovered an unmet need. Artists are looking for a toned paper that is not only suitable for sketching and drawing with light and dark media, but that can also stand up to wet media applications.

Strathmore 400 Series Toned Mixed Media papers are heavyweight, and are in the same warm tan and cool gray colors as our Toned Sketch papers. These new products are intended for use specifically with light and dark media. Toned Mixed Media papers also combine the characteristics of a watercolor paper with the finish of a drawing sheet, creating a paper that performs for all wet and dry media. It’s the perfect hybrid of two beloved products: 400 Series Toned Sketch and 400 Series Mixed Media. Officially launched at NAMTA 2017, the NEW 400 Series Toned Mixed Media pad line started shipping March 5, 2017 from Strathmore.

 

462-209_TndTanMM_low

Strathmore 400 Series Toned Mixed Media product features include:

  • 184 lb / 300 gsm heavyweight paper.
  • Warm tan or cool gray, toned for use with light & dark media.
  • Medium drawing surface with the wet media characteristics of a watercolor sheet.
  • Bark and Kraft fiber inclusions for visual interest, just like Toned Sketch.
  • Appropriate for finished work.
  • Flip-over covers with glue binding.
  • 15 sheets of paper per pad.
  • Acid free.
  • 100% Recycled with 30% PCW content.
  • Made in the U.S.A.
  • Toned Tan Mixed Media available in 6” x 8” (SM462-206), 9” x 12” (SM462-209), 11” x 14” (SM462-211), or 18” x 24” (SM462-218) pads.
  • Toned Gray Mixed Media available in 6” x 8” (SM462-306), 9” x 12” (SM462-309), 11” x 14” (SM462-311), or 18” x 24” (SM462-318) pads.

400 Series Toned Mixed Media pads are featured on an introduction promotion which runs through BTS promotion April 28, 2017 to September 4, 2017. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today!

400 Series Toned Mixed Media support materials for retailers including headers, shelf labels, samplers, and sell sheets which are all available on our Retailer and Distributor Tools section of the website at www.strathmoreartist.com. Also, watch for a video coming soon on our Toned Mixed Media products!

SolarFast

Tuesday, March 28th, 2017

JAD0000_SolarFast-Film_8pk_ENSolarFast_4oz_8oz_no-backgroundJSD9000_SolarFast-Starter-Kit-Contents-with-Box

Spring is just upon us and what better way to celebrate than to get outside and play! SolarFast is safe for any age and easy to use.   Photographers, screen printers, print makers and dyers rejoice: with SolarFast, Jacquard has taken photography out of the darkroom and opened up a whole world of light-powered print making! SolarFast is a light-developed dye that is permanent and archival on any natural fabric or artist paper. This means you can now print continuous-tone photographs in any color, directly onto paper or fabric, without a darkroom, without additional chemicals, without heat setting, without steaming…it’s fast and easy and the results will blow you away! SolarFast is also great for tie dyeing, batik, screen printing, painting, and more—it is always completely soft on fabric, and you never have to worry about setting the colors the way you do with other paints, inks and dyes. You can turn a snap shot, drawing, or found image into a T-shirt or artist print in a matter of minutes.

Print remarkably detailed photograms or shadow prints on paper or fabric by harnessing the power of the sun. Anything you place on the painted surface to block the light will create a print in a matter of minutes, whether that’s a solid object (toys, tools, plants, lace, etc.), a photographic negative (an image digitally printed onto a transparency) or shadow (from folds in the fabric or a 3D object).

SolarFast is also great for painting, tie dyeing, screen printing, stamping, batik and more—no heat setting, chemical or steam fixing necessary. The dye leaves fabric completely soft to the touch. On paper, SolarFast has zero relief and will not affect the texture of the surface whatsoever, making it a powerful tool for mixed-media arts. For Screen Printing applications use the SolarFast Thickener (item # JAJSD1901 MSRP $9.99)

SolarFast dyes are light-sensitive and only develop color and become permanent upon exposure to sunlight (UV). Apply SolarFast to your fabric or paper using a brush. Sponge, brayer or squeegee, while still damp, expose the design to sunlight and watch the color magically appear!

SolarFast is available through MacPherson’s in open stock and a kit (Item # JAJSD9000 MSRP $24.99)

Pinterest

SolarFast Thickener

SolarFast on Paper

The Jacquard Film Marker: creating hand-drawn negatives for SolarFast printing