The senior leadership team at Fila/Dixon Ticonderoga has a plan for their global portfolio of brands that includes recently acquired Daler Rowney, LUKAS, Canson, Lyra Pencil, Maimeri and St Cuthbert’s Paper. The ultimate goal is to stitch all these companies into a global enterprise of popular brands. In North America that means a restructuring of their sales, marketing and logistics efforts to be more coordinated, streamlined and effective. The combined company is moving to a Key Account (KA) organization that will focus on national accounts, wholesalers and independent dealers serving consumers in the Art and Fine Art channel. In addition, Dixon and its family of companies will support the industry with experts and workshops that foster the arts with children and adults artist. Michelle Montes Conboy has joined their Headquarters group in Lake Mary, Florida near Orlando to work with this initiative as a Professional Artist reporting to the Vice President of Marketing, Carlos Reyes. Florida-based Sonny Farmer will remain as Sales Rep dedicated to the Fine Art channel.
Dixon’s teams will also support their senior account managers with cross-departmental project management to deliver tools for building customer demand and market development.
Arthur Long, Vice President Fine Art Channel will work closely with MacPherson’s and other key accounts to leverage the strength of longstanding relationships among all the new FILA/Dixon Brands. Sherri Smith, Sales Vice President, will manage the Hobby Arts & Crafts Retail channels.
Read more details from Cody Aagard, Vice President Sales dixon-announcement