MacPherson’s Holiday Set Promotions for GOLDEN
If you haven’t done so already, be sure to check out the Holiday Set Promotions from GOLDEN. It’s time for folks to start thinking about gift buying for family and friends!
Shipping began September 19th and concludes on December 9th. Select Sets from all three Golden Artist Colors brands – GOLDEN Acrylics, Williamsburg Oils, and QoR Watercolor – will be offered at an extra 10% in support of the holiday selling season. MAP exceptions during this period allow advertising discounts of 40% off.
Refer to the MacPherson’s Buyer’s Guide for further details or see your MacPherson’s Account Manager with any questions.
Retailer Support Items for QoR Watercolor and GOLDEN Acrylics
Earlier in the year we mentioned that GOLDEN will be introducing new retailer support items for QoR Watercolor and for GOLDEN Acrylics. Two items available soon are:
New! QoR Product Guide: (Starts Shipping November 11)
Provide this take-away selling tool to share the QoR Watercolor story with artists interested in learning more about modern watercolor. This multi-purpose collateral piece can be provided to artists at retail as well as at tradeshows and other informational venues.
- An introduction to the unique properties and benefits of QoR.
- Color mixing matrix highlighting specific QoR colors.
- Create greater awareness for QoR Watercolor brand.
- Encourages increased turns of full-sized tubes.
New! Layered Surfaces POP Blade & Brochure: (Starts Shipping October 24)
| Item # | Description | Support Price |
| GDM733120 | QoR Product Guide | $2.25 |
The new GOLDEN Layered Surfaces POP Blade encourages artists to explore the extensive range of GOLDEN gels and mediums. The POP features seven hand-painted applications and demonstrates a range of textures, sheen, and other effects that can be created when using mediums along with color.
These eye-catching applications are designed to inspire! The included brochure makes it easy for artists to turn inspiration into action. It lists the materials needed along with step-by-step instructions for each of the techniques illustrated on the POP blade. Layered Surfaces How-To brochures can also be used independent of the blade as bag stuffers or handouts at in-store events.
Adding this POP Blade to your GOLDEN aisle:
- Acts as a conversation starter for store staff engaging with customers
- Helps clarify the range of GOLDEN Gels and Mediums that can be confusing to new users
- Acts as a silent salesperson, helping customers navigate the GOLDEN offering
| Item # | Description | Support Price |
| GDM012943 | Layered Surfaces POP Blade. Complete with 25 How-to Brochures | $80.00 |
| GDM013303 | Layered Surfaces How-to Brochures |
$0.25 each
|
GOLDEN High Flow Promotion with Ampersand™
Artists get two FREE 1 oz. bottles of GOLDEN High Flow Acrylics when they purchase an Ampersand™ Surface Sampler! Included in each Ampersand Surface Sampler is High Flow Indigo and Green Gold, along with the Artist Panel Smooth™ and Claybord™ panels (9 x 12 7/8”). Both are incredibly smooth surfaces for fluid paint and pouring techniques. This offer has a $64.40 retail value, at only $24.99! If retailers order 3 cases of 6, they receive a free cardboard display with header for their store.
What Are Artists Saying About GOLDEN Acrylics and Williamsburg Oils?
Artists are eager to share their experiences in email and on social media about their use of GOLDEN Acrylics. Take a look and see how you might share their stories with your own customers. Maybe there’s a technique, color or idea that sparks their interest, increasing traffic in your store!
- Renee Prisble using High Flow Acrylics via Instagramhttps://www.instagram.com/p/BKXFwbogVCs/
- Jessica Prior mentioning Williamsburg Oils via Instagramhttps://www.instagram.com/p/BJ8IxWfAGYX/
- Shawn Huckins experimenting with Williamsburg Oils via Instagramhttps://www.instagram.com/p/BJfump_htbD/