Posts Tagged ‘Demo’

Creative Holiday Traditions From MacPherson’s

Wednesday, November 21st, 2018

Once you are a part of the MacPherson’s team, whether or not you’ve dabbled in the arts before working here, the creative spark rubs off on you. It’s inevitable, with so many art supplies around! In celebration of our creative endeavors on and off the clock, we wanted to share some of our creative holiday traditions with you.

Gratitude Place Cards

“Every year for as long as I can remember I’ve created place cards for every guest with the question “What are you thankful for?” written with a space to answer. When guests arrive or before dinner is served, everyone is given time to write. Before we eat, we go around the table and share as much as we wish. Thanksgiving is my favorite holiday because of this tradition. I love the ritual of giving thanks for the good things in life. It’s a beautiful reminder to celebrate a peaceful day and relax with family I don’t see that often, especially in preparation for conversations with family members or friends who I maybe don’t see eye to eye with. And for me, it’s fun to prepare the craft over morning coffee, or during a movie the night before. I like the fact that my friends and family can take it home to keep!”

Time Spent

Making the placecards varies depends on materials, participation lasts 10-20 minutes.

Materials

The place cards have varied between paper and fabric crafts over the years.

“This year I am switching it up and painting dinner napkins for everyone using Inktense and aloe vera, Jacquard Lumiere in champagne and rose gold, and I will have fine-tipped POSCA in black, gold, and red for writing. Having the napkins stretched onto embroidery hoops makes writing is easier. Then we will use paper napkins while the cloth ones dry!”

Additional materials

Cutting mat

Scissors and craft blades

Adhesive

Gold plated wire

Feathers

Felt

Tea-dyed pages out of a French philosophy book (it was a phase)

Cardstock or balsa

Homemade Ornaments Through The Years

“My family decorates an ornament every year and I date them to look back on. Growing up my family always saved all of our home made ornaments and every year those were the first to go up on the tree! I wanted to make sure that my kids have the same experience I did. I love looking at the tree year after year and seeing all of the memories along with how their artistic and creative skills have grown as the years go by. We always save them and re-hang them year after year. Our tree is a harmonious array of memories and sentimental tokens that we’ve made and collected as a family. The theme is to usually paint things that we are grateful for.”

Time Spent

Each person usually has a week to complete their ornaments.

Materials

Odorless/non-toxic markers

Confetti and/or collage material

A ceramic ornament shape with a red ribbon (purchased at a local craft store)

Crayola Oil Pastels

Clear matte acrylic spray to finish off

Riley Street San Rafael Celebrates 11 Years

Thursday, November 8th, 2018
Catherine Monahon, MacPherson’s Copywriter

Riley Street Art Supply has locations in San Rafael and Santa Rosa, CA; this month they celebrated 50 years of being in business, with the San Rafael store turning 11 this past June. Both stores celebrated with a two day sale where everything was at least 30% off, and the San Rafael store partnered with vendors to set up outdoor booths with various Make-and-Take activities and demonstrations.

Vendor partners included Daniel Smith, Golden, Strathmore, Jacquard, Savoir-Faire, Liquitex and Marabu. The event was a great opportunity to engage with repeat customers as well as passersby who had never even been in the store.

Outdoor Booths + Downtown Foot Traffic = Sales Opportunities

The interactive outdoor booths were more than an anniversary celebration; strategically timed with weekend window shoppers and tourist foot traffic, the booths drew first-timers in and the hands-on activities generated sales opportunities. Strathmore did a “Splash” greeting card Make-n-Take with FW inks and Art Alternatives artist tape on their mixed media greeting cards. Jacquard presented Piñata alcohol inks on YUPO paper so that passersby could design their own bookmarks. Daniel Smith attracted watercolor enthusiasts with their watercolor dot cards, while Faber Castell had artist Don Colley running a demo on urban sketching with Pitt Artist Pens. Pentel brought the Brush pens, Sign Pens with brush tips as well as their water brushes to demo lettering and urban sketching techniques. Savoir-Faire had Andrew Cook demoing Abstract Acrylics. MacPherson’s Account Manager Catherine Thoele worked two booths over the course of the two day event; Derwent, where she demoed Coloursoft and Metallic pencils on Art Alternatives wood panels, and POSCA, where she showed participants how to create a customized surfboard necklace.

Spur of The Moment: Drawn In & Inspired

MacPherson’s Account Manager Catherine Thoele highlights why these kinds of events are so crucial to growing business and engaging with customers. She was running the POSCA table when a girl and her mother stopped by and chose to do the demo, creating a mini surfboard necklace. They were intrigued by the markers and, thumbing through the brochure, began brainstorming what they could customize at home. The images in the sales literature allowed them to imagine new possibilities. “Your bedroom door! A baseball cap! Woah!” A lightbulb went off. “We should do my friend’s skate deck!”

Later that day they returned with the girl’s two friends; the three of them got to work and 45 minutes later, their friend’s skateboard was transformed into a beautiful work of art. Afterwards they visited the store with their parents and bought over $100 worth of markers.

There are so many ways to use art materials, Catherine explains. “Events like this help address all the kinds of customers. People were watching the kids create, amazed. I like to see people get it; they start thinking bigger than a paint marker on a flat surface.”

Demo: Surfboard Necklace

We’ve outlined everything you need to recreate Catherine’s POSCA demo.

Materials

Preparation

  1.  Drill a 1/8″ hole in the top of the surfboards before event.
  2. Pre-spray one side with Montana GOLD over a Crafters Workshop stencil so that participants focus on one side—this makes the craft more doable and limits time to keep traffic moving.

Step by Step

  1. Set out a sample surface so that people can test out different colors and nibs; demonstrate how to blend on a non-porous surface, like Yupo.
  2. Invite participants to customize their own surfboard on the blank/sprayed side
  3. Once they are finished, cut Hemptique hemp cord to desired length, thread through hole and double knot it.
  4. Spray the finished surfboard with workable fixative so the customer could add more media if they wished, she recommended finishing the boards with a clear coat spray.
  5. Get permission and snap a picture of the artist wearing the finished piece for future promotion and to share on social media!

Artisan Expo: The Positive Impact of Workshops

Thursday, November 1st, 2018
Catherine Monahon, Copywriter, MacPherson’s

In September, Account Manager Mia Fesmire and Brand Marketing Manager Ariana Faustini represented MacPherson’s exclusive brands at a three-day art supply extravaganza in Santa Fe known as Artisan Expo. The bi-yearly consumer show is sponsored by Artisan Santa Fe, a retailer with locations in both Santa Fe and Albuquerque. Artisan Santa Fe founded Artisan Expo in 2000, and the event has grown over the years to become the largest art materials and instructional event in the world! They host over 100 half-day and full-day workshops led by expert instructors, as well as a vendor trade show where over 80 vendors cater to artists who travel from all over the country, eager to learn and ready to restock their studios. We wanted to share a few takeaways with our community, because we believe the Artisan Expo model is a profitable sales strategy for retailers when replicated on a small scale.

The MacPherson’s booth, fully stocked with Art Alternatives surfaces, MABEF easels, Derwent Inktense sets and POSCA markers on day one, ready to go.

Our experience: this year Artisan Expo saw record-breaking attendance with participation up 25%. We provided instructors with Art Alternatives canvases as well as assorted RGM palette knives to promote the product and encourage attendees to visit our booth to get the same products they use in their workshops. In addition to the samples, we brought Art Alternatives wood panels and canvases, MABEF easels, POSCA markers and Derwent Inktense sets.

Artisan Expo attracts creatives who have the resources to invest in their craft, either by enrolling in a workshop or by taking home higher end supplies. How do they do this? The answer can be broken down into three parts: 1) a thoughtfully put together long-form workshop, 2) taught by an expert 3) in conjunction with a targeted sale.

A Long-Form Workshop

There is a reason that college-level fine art courses are three hours, sometimes five. Art takes time. While quick demos or make and takes are strategies that work for some customers, people with artistic talent who are hungry to learn will revel in the extra time that a three or six hour workshop affords. This extended time helps artists gain confidence with a new technique, making them more likely to purchase the materials needed to continue practicing. They will leave rejuvenated and focused, inspired by the expert staff or instructor who spearheads the class. Some retailers are already taking this approach: this summer we covered an example of a successful two-day event at Dots and Doodles, with support from Royal Talens, which led with a movie screening of Loving Vincent followed by a painting workshop the next day. If you have the space and time to host an afternoon or full day workshop and have a community of artists to tap into, it is well worth the investment.

Aside from the length of the workshop, the title (and of course, the content) is worth focusing on.

Artisan Expo hosts workshops on book making, sumi ink, watercolor, encaustics, jewelry making, gilding and more. Choosing a topic, technique or material and titling it in an inventive way draws in a specific crowd that wants exactly what they are serving up. When glancing at the title, customers imagine what they might create and get inspired to take the next step: enroll!

Some well-titled workshops that caught our eye:

  • Inventing Your Own Alphabet: Understanding Letterforms and Calligraphy
  • Using Encaustics with Mixed Media Over Photographs
  • Layers: Capturing the Santa Fe Landscape in Wax
  • Think & Paint in Aesthetic Categories
  • Inventing Cityscapes with Zentangle® Inspired Art
  • How To Travel Anywhere and Paint Small Watercolors

Great titles often include strong verbs. What will they be doing? Inventing, capturing, traveling, thinking. The title also specifies a medium in conjunction with a style (incorporating photographs, broadening aesthetic style, Zentangle, plein air painting on the go). The site-specific class attracts people with an attachment to your community’s landscape or cityscape. 

This specificity is key. Spending the day (and the price of tuition) on “Acrylic Painting 101” is not very motivating; try “Light Up Your World with Acrylic Painting on Dura-Lar Film.” By being more specific, you reach more people. You are highlighting a technique and connecting it to a visual (lighting up your world) or another medium (watercolor). Reaching the attendees who are actually interested in what specifically the class is focused on, you’re (probably) more likely to turn those artists into avowed fans of your events.

Taught By An Expert

Many of us know from experience that a good teacher can propel us forward in directions we never thought possible. The instructors—whether they are expert artists on your staff or outside hires—will make or break this experience. Workshops are a great opportunity to pair expert artists with relevant product, and to work with vendors to feature specific items. Make sure the instructor is well-acquainted with the product you are spotlighting- they are advertising the expertise your customers should expect from you. Fine artists and enthusiasts love to get technical, and seeing why a specific product works best for a nuanced technique will keep them interested and engaged.

A Targeted Sale

When class is over and students are on their way out the door, they discover those very products they were working with in class are on sale! Offering a sale of specific items in conjunction with the workshop is the finishing touch that seals the deal. Once someone has already invested in a high quality half-day or full-day workshop, throwing in a handful of art supplies or an easel that will allow them to recreate the experience at home and practice techniques they are committed to will be a no brainer. Ensure you are well-stocked in any products used for the class, and have the instructor/staff member offer to walk students through your store/booth to answer any additional questions they may have.

Alternative: Compromise With A Try-Table

If you don’t have the resources or space for a workshop, having a “Try-Table” or a “Make It Take It” station is a great way to engage with artists. While the paper pads on various displays are useful for seeing what a marker or pencil looks like on paper, providing chairs and a full size surface allows people to get comfortable and really dig in. We reached out to John Kittles of Kittles Art Supply in Arizona to learn more about their successes with their custom-designed Art Bar. Click here to read the feature and discover how you might set one up in your store.

*Pro tip: If you organize a “Make It Take It,” include instructions as a part of the takeaway, and add hashtags and encourage people to share their work using on social media, using the hashtags. It goes a long way to expand your reach!

Are you already replicating Artisan Expo small scale? Celebrating the recent success of a half-day or full-day workshop? We’d love to hear about your experience and share it with our community. Share your story with us at ArtDogBlog (@) MacPhersonArt.com

Ready, Set, Go: Black Friday, Small Business Saturday & Giving Tuesday

Thursday, October 25th, 2018
Cassie Brehmer, Midwest Account Manager & Catherine Monahon, Copywriter, MacPherson’s

Mark your calendars! While you’re focusing on sales and promotions for the winter holidays, keep these three retail-related holidays on your radar. We’ve put together key links, hashtags and merchandising ideas so that you can easily integrate Black Friday, Small Business Saturday and Giving Tuesday into your promotions next month.

Black Friday, November 23rd

Black Friday is the informal name for the day following Thanksgiving, the fourth Thursday of November. Traditionally recognized as the beginning of the holiday shopping season in the United States, Black Friday is an opportunity to reach a wide audience with deep discounts.

While this “holiday” is often utilized by larger nation-wide retailers to have “blow out” sales, in recent years some companies, like REI, have taken a different approach; not participating due to the perception that the focus on shopping takes away from the otherwise family-oriented holiday weekend. To keep your Black Friday sale family friendly, consider holding a small event with a family theme in addition to a sale. Choose a project like rock painting, alcohol ink on yupo, or ornament marbling.

  • Merchandising Tips
    • Consider having one or two items on closeout pricing. For great deals, check the October SuperMarkdowns list on the Macpherson’s homepage in the Tools drop down menu.
    • Alternatively, be a little cheeky and offer your own version of a Black Friday sale: a sale on all of your black paints, papers, sketchbooks, pens, markers, spray paint, etc.
  • Social Media
    • Black Friday is a great day to post on social media—in 2017 more than 130 million people discussed Black Friday on Instagram and Facebook…that’s more than the Superbowl!
    • Announce your holiday hours and any promotions your followers can expect over the coming weeks.
    • Hashtags: #BlackFriday #deals #giveaway #sale #Christmas #Thanksgiving #Retail #ShopSmall

Small Business Saturday, November 24th

Small Business Saturday is a day promoted by American Express and the United States Small Business Administration as part of the Shop Small movement—a nationwide effort to celebrate small businesses and strengthen communities.

The “Shop Small Studio” is full of free, easy-to-download promotional materials, ideas for events and tips for effective merchandising. To participate in Small Business Saturday and access these resources, you do not need to be affiliated with American Express. For access to even more planning resources, register your business here and receive promotional goodies such as stickers, balloons and tote bags.

  • Merchandising Tips
    • Feature locally made products on the day of, as well as store merchandise like t-shirts, mugs or tote bags.
    • Invite local artisans to set up a booth in your store.
    • Host a creative event for children or adults like “Make a Wishlist” where children can walk around the store and write down which items make it on their dream list for the holidays.
    • Utilize the Shop Small Studio to create custom signage.
  • Social Media
    • Share your story. Reconnect. Show your community why you love being a part of your neighborhood, and how valuable this season is to your business. Honest communication and a humble thank you will make a meaningful impression, differentiating yourself as a small local business that truly cares.
    • Hashtags: #ShopSmall #smallbizsat #smallbusinesssaturday

Giving Tuesday, November 27th

#GivingTuesday is “a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year giving.”

Giving Tuesday is a great opportunity to build relationships with an organization or cause that your customers care about. Register here and download the media toolkit. Click here to see what other retailers have done in the past.

  • Merchandising Tip
    • Get wishlists from local community centers or arts organizations and set up donation boxes so your customers can do a little good while shopping for gifts
    • Poll customers or staff to help choose an organization to contribute to that is meaningful to your community
  • Social Media
    • Hashtags: The creators of #GivingTuesday say, “Create your own hashtag. We’ve seen #GivingZooDay, #GivingTreesDay, #GivingShoesDay, #iGiveCatholic, and more. Have fun creating your own twist on #GivingTuesday.”

#GivingTuesday even has an extremely well thought out social media toolkit with pre-written posts to help you post online. Tag @givingtues in your posts.

Innovative Collaboration: Calligraphy With POSCA

Friday, October 5th, 2018

Catherine Monahon, Copywriter, MacPherson’s

The beauty of our industry is in the connections we make. Oftentimes shop owners and staff are uniquely situated to connect with niche communities and play a part in sustaining local art scenes. Annette Wichmann of Kensington Art Supply & Instruction in Calgary, AB Canada has done just that. Her close ties with a local calligraphy guild and her rapport with customers, instructors and staff strengthens the tightly knit and growing calligraphy community in Calgary – and her fearless exploration of POSCA paint markers and Art Alternatives Creative Surfaces has given us serious food for thought!

A scripture-inspired piece on wood panels; two quotes on denim and burlap Art Alternatives Creative Surfaces.

Inspired by Assistant Brand Manager Tucker Russell’s POSCA demo at Dealer Workshop and intrigued by the Art Alternatives Creative Surfaces, Annette had an idea – and she knew her calligraphy instructor Kerri Forster would be game.

Using the POSCA markers and the Art Alternatives Creative Surfaces, Kerri created several works of art. She used a chisel tip and the PC-17K with amazing results and utilized smaller tips for embellishments and details. MacPherson’s Account Manager Jackie Hangebrauck brought different creative surfaces for people to try: burlap, denim, wooden slats. Calligraphy Guild members attended, new and repeat customers tried it out, instructors took what they learned at the demo back to their classes. Annette ran a 20% off sale on POSCA and the Art Alternatives Creative Surfaces during the demo and the following weekend; sales were positively impacted, people were curious and everyone got to try all eight POSCA tips.

Right: A quote on both the back and front of the glass of an empty frame. Kerri loved being able to work on glass, a difficult task without POSCA on hand!

Kerri (left) outlined why POSCA markers are delightful for calligraphers:

  1. Versatile surfaces. “Paper is fine, but you always want to put your calligraphy somewhere else. Glass and boxes and walls and furniture… a brush and paint might do it, but not always. Having a POSCA marker with all those different tricks is kind of like, wow, this is fun.”
  2. The Nibs. “One of the nibs has bristles and calligraphers love that, because we need the bristles to move with angles and speed and pressure. The PC-17K is like a brick with a slight bevel. I took an X-Acto knife and cut that bevel off to make a square, so I was able to get my thin strokes even thinner.”
  3. Layering. “Some markers are stinky, or transparent, or dry too fast, you can’t build color up unless you are on a white surface. POSCA is super helpful for learning, also for doing backgrounds, adding embellishments, doodling or going back into the serifs.”
  4. Coverage & Finish. “It sure has nice coverage and is really nice opaque with a flat finish. These markers were so fun to play with and it was a real treat being able to blend.” Cassie Brehmer, Macpherson’s Account Manager, took it upon herself to create a demo of how blendable POSCA markers are! Check out the video below to see how they blend on a non-porous surface like YUPO paper.

The result? Boosted sales, additional interest in calligraphy classes, and a happy, inspired instructor.

Sales Tip: Novelty Experiences & Instruction

Our conversations with Kerri and Annette got us thinking about savvy ways to incorporate staff talents and pique customer interest in products and classes. If calligraphy is a poetic, intense, lifelong love, hand-lettering is the enthusiastic younger sibling. By cultivating calligraphy in your store, you are tapping into the powerful trend of hand-lettering and deepening what might have been a one time purchase into a lifelong artistic practice.

Novelty Experience: Unlikely Demos

Combine two products that don’t usually get put together and see what happens. “Using different tools help people explore and get more comfortable / excited,” Kerri explains. See below for a holiday demo idea.

Face to Face Instruction

“People buy a calligraphy kit and say, think, Well this doesn’t work. That is like buying a piano and saying This doesn’t make music!”  We need instruction in real time: face-to-face connection is crucial. If someone runs into issues with a pen at home, they put it down and move on. With workshops, demos or in-store conversation, there is space for encouragement. “I teach people to understand the basic tools and help them understand the journey,” Kerry says. “Calligraphy is exciting and difficult and fun and terrible at the same time. You need encouragement and reflection.”

Customized Moleskine Cahier Notebooks, written with FW Inks. On the right: Ella Minnow Pea was inspired by this book.

Irresistible and Cost-Effective Freebies

Customize the cover of a journal your customer has just purchased!

Annette elaborates:

“I noticed the Calligraphy Guild next to me at a pop up event and I had the Moleskine Cahier notebooks with me. Someone thought it would be cool to write someone’s name on it. Then we started doing quotes. From then on there was a constant line of customers. So now Kerri comes into the store for Christmas or Valentine’s Day: the first customization is free, then I ask for a nominal fee for additional ones. It gets people interested in the products Kerri is using and gets them to try classes.”

Combining unlikely products? Close with a niche art community in your town or city? Let us know – email us at artdogblog (@) macphersonart.com. We’d love to learn more and share your story with the greater industry community.

Paperwork People Actually Want

Thursday, September 27th, 2018
Cassie Brehmer, Midwest Account Manager, MacPherson’s

This holiday season gift your customers with basic instructions for simple activities and projects for all ages. These Activity Sheets are especially helpful for aunts, uncles and grandparents who may be seeing their young family members for the only time this year. Plenty of easy DIY projects can be found online; all you have to do is assemble the desired items in-store in an easily shoppable layout, highlight that you have a FREE activity sheet, and provide an example of a finished project for reference. For the Holiday Season, going a little crafty is ok! Make sure to include your social media handles, website, and store hours and information on this handout so customers can connect and remember the value you added to their shopping experience.

Examples:

Kid’s Popsicle Stick Ornaments

  • Instructions like these, from the blog Fireflies and Mudpies, are available with a quick Google Search and provide ample inspiration to get you started creating your own project sheet.
  • Materials to highlight:
    • Acrylic paint or paint markers
    • Paint brushes
    • Popsicle sticks
    • Wood glue
    • Glitter/pompons
    • Scissors
    • Hemp/Twine

Photo from Francois et Moi

Shibori How-To

  • Indigo has been making a big comeback, and Shibori dyed fabrics are all the rage. Encourage your customers to try this trend by providing instructions on how to properly tie dish towels or flour sack towels to create the perfect patterns
  • Materials to highlight

Retailer’s Choice: Next “Demo Days” Feature

Thursday, September 27th, 2018
Cassie Brehmer, Midwest Account Manager, MacPherson’s

Last month we introduced a new feature called Demo Days, which outlines instructions and materials needed to create an in store demonstration or workshop.

Regular in-store activities help to foster a sense of community and make your store a destination spot for artists and hobbyists alike. Allowing your customers to participate in a hands-on activity that educates them on products and lets them leave your store with an item they are confident they can recreate. We’ve put together a list of demo ideas for 4th Quarter. Let us know which activity inspires you and we’ll outline how to do the most requested one in our next Demo Days feature. Want to see something that’s not on the list? E-mail us at artdogblog (@) macphersonart.com to let us know!

  • DIY wrapping paper – block printing on craft paper
  • Giant snowflakes with decorative papers.
  • Wintertime felt trees
  • Furniture antiquing techniques
  • Face painting for parents
  • Making your own calligraphy inks
  • Marbling glass ornaments
  • Oven Baked Clay – beads, ornaments, and more

Wicked Halloween Assortments

Monday, September 24th, 2018

Halloween is just around the corner, so don’t forget to check out this assortment of key Halloween items and seasonal goodies, perfect for a prominent display or end cap.

White pumpkin, marbled with black and white Marabu Easy Marble

Thumb Through Your Fall Buyer’s Guide

The Fall 2018 Buyer’s Guide is full of inspirational resources for the coming fall (check MacPhersonArt.com for a link to the current Buyer’s Guide and promotions). Try a fun fall demo so customers can see how easy it is to use some of these products, like the marbled pumpkin featured on page 61. Click here for a refresher of how to transform a pumpkin into festive decor – no carving required!

MacPherson’s YouTube: Hands-On Demos, Resources & Shareable Content

Tuesday, August 28th, 2018

We are excited to announce the launching of a MacPherson’s YouTube account! It is currently populated with videos from each of our vendors’ hands-on experiences at this year’s Dealer Workshop. In collaboration with our vendor partners and the Artist’s Network, we produced a series of instructive and inspiring videos showcasing this season’s new products.  Most importantly, you can learn about the products and discover ways to replicate the experience for in-store demos, events and creative displays. Create in-store connections with your customers and inspire your employees.

Check out the videos and remember to subscribe to our YouTube channel so you can stay current when we post videos in the future.

Fun and Easy DIY Card-Making From Strathmore

Monday, August 27th, 2018
Sara Prentice, Social Media Marketing Manager, Strathmore Artist Papers

DIY Cards

Greeting card season is just around the corner and these card-making techniques are a great way to inspire customers to buy all the materials needed to make their own personalized greetings well before the holidays hit! A seasoned artist or a beginner can enjoy these approachable cards. Perfect for the upcoming holidays, they can be easily customized for any occasion.

Trend Trifecta: Watercolor, Mixed Media and the Handmade Movement

Watercolor and Mixed Media remain hot topics. More people than ever are trying to learn about these mediums and show their creations on Instagram, Pinterest and other social channels. Anything and everything handmade is also on demand – the popularity of DIY activities has risen exponentially in the last few years. Combining these trending mediums with the handmade movement creates a powerful opportunity to drive sales.

3 Fun and Easy DIY Watercolor Cards from strathmoreartist.

 

In Your Store

This demo video provides step-by-step instructions and walks you through the process from start to finish. These printable instructions feature a full supply list and easy-to-follow steps.

Here are some ideas for utilizing this demo:

Themed Supply End Cap – Download the printable instructions, create a few examples and place them on the endcap with the materials needed to make the cards. Beginning Artists and makers will appreciate having all the instructions and supplies at their fingertips, and seasoned customers will see these materials in a new light.

Social Media Engagement – Share these ideas, instructions, and videos on your website and social media channels to help build a following, drive engagement and generate in-store traffic.

DIY Cards In-Store Demo – All the information is ready to go, so hosting your own event is that much easier!

 

HOT TIP: Create your own custom kits with instructions so interested customers can easily take the project home!

Four Different Designs: Galaxy, Splash, Geometric, and Combo!


Galaxy

Materials

 

Splash

Materials

 

Geometric

Materials

Splash + Geometric Combo

Materials

  • Strathmore Mixed Media Cards – SM105-462 (10 pack), SM105-262 (50 Pack), or SM105662 (100 pack)
  • Royal Talens Ecoline Liquid Watercolor
  • ¼” Wide Painters Tape
  • Straw
  • Painters Tape or Artist Tape
  • Princeton Watercolor Brush
  • Permanent Ink Pen
  • Paper Towel
  • Graphite pencil (optional)
  • Eraser (optional)

In-Store Paint Pouring Demo

Saturday, June 30th, 2018

by Mia Fesmire, MacPherson’s Account Manager in Southern California

Summer is a great time to showcase the pouring trend – unstructured time lends itself to spontaneous art, and it is a project that works indoors or outdoors for kids and adults alike. We recommend merchandising several options of acrylics and pouring mediums to fit every budget in one location in your store. Check out videos on YouTube, which are easily shareable on your social media accounts, and don’t forget to provide finished examples next to the merchandise so interested customers can easily identify what they need. 

Paint Pouring Demo

Materials you need:

Steps:

  1. Create a steady surface for placing your surface of choice on top of the solo cups. We use 3 cups for an 8” x 8” primed wood panel. This creates an elevated platform so that the paint can pour over the sides of your chosen surface.
  2. Prepare your paint with your pouring medium. Remember that each product contains specific instructions, and the ratio will depend on the thickness of the paint you are using! Typically the ratio is 30% paint to 70% medium.
  3. We like to use squeeze bottles to prepare plenty of paint for multiple pours at one time. You can also store the paint for an additional project in the future.
  4. To prepare your pour, select 3 – 5 colors and layer the paint in a small cup (you’ll need about 3 oz. of paint for an 8” x 8” panel). Place the panel on top of your cup and flip them together. Balance the panel on the other Solo cups and lift the cup straight up. Tilt and maneuver the panel to create effects as desired.
  5. Drying time is about 24 hours.

Extra Tips:

  • Different consistencies in the paint will create cool effects!
  • Many YouTube videos recommend the use of silicone. This product is not suitable for pouring with children, and safety precautions should be taken if used, including proper ventilation. The long-term effects of silicone in artwork is unknown, which may result in your artwork not having archival quality. Silicone may also affect the stability of the colors in acrylic paint. If a customer is looking to make “cell” effects, we recommend using a straw to blow and manipulate the paint or adding additional drops of color onto the pour before tilting and spreading.