In Your Store

Fun and Easy DIY Card-Making From Strathmore

Sara Prentice, Social Media Marketing Manager, Strathmore Artist Papers

DIY Cards

Greeting card season is just around the corner and these card-making techniques are a great way to inspire customers to buy all the materials needed to make their own personalized greetings well before the holidays hit! A seasoned artist or a beginner can enjoy these approachable cards. Perfect for the upcoming holidays, they can be easily customized for any occasion.

Trend Trifecta: Watercolor, Mixed Media and the Handmade Movement

Watercolor and Mixed Media remain hot topics. More people than ever are trying to learn about these mediums and show their creations on Instagram, Pinterest and other social channels. Anything and everything handmade is also on demand – the popularity of DIY activities has risen exponentially in the last few years. Combining these trending mediums with the handmade movement creates a powerful opportunity to drive sales.

3 Fun and Easy DIY Watercolor Cards from strathmoreartist.


In Your Store

This demo video provides step-by-step instructions and walks you through the process from start to finish. These printable instructions feature a full supply list and easy-to-follow steps.

Here are some ideas for utilizing this demo:

Themed Supply End Cap – Download the printable instructions, create a few examples and place them on the endcap with the materials needed to make the cards. Beginning Artists and makers will appreciate having all the instructions and supplies at their fingertips, and seasoned customers will see these materials in a new light.

Social Media Engagement – Share these ideas, instructions, and videos on your website and social media channels to help build a following, drive engagement and generate in-store traffic.

DIY Cards In-Store Demo – All the information is ready to go, so hosting your own event is that much easier!


HOT TIP: Create your own custom kits with instructions so interested customers can easily take the project home!

Four Different Designs: Galaxy, Splash, Geometric, and Combo!









Splash + Geometric Combo


  • Strathmore Mixed Media Cards – SM105-462 (10 pack), SM105-262 (50 Pack), or SM105662 (100 pack)
  • Royal Talens Ecoline Liquid Watercolor
  • ¼” Wide Painters Tape
  • Straw
  • Painters Tape or Artist Tape
  • Princeton Watercolor Brush
  • Permanent Ink Pen
  • Paper Towel
  • Graphite pencil (optional)
  • Eraser (optional)

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