Strathmore Online Watercolor Sketching Workshop

Strathmore Artist Papers™ 2012 Online Workshop Series continues with a new Watercolor Sketching workshop that starts on March 1, 2012. It features experienced art instructor Cathy Johnson using a variety of media and materials to teach and share techniques about how to sketch from life.  The workshop includes instructional videos, downloadable instruction sheets and inspirational tips.

Strathmore 2012 Online Workshops have already attracted over 10,000 students, including many returning from last year’s program. The classroom has been very active since January 1, 2012, the start of the first workshop. Students are already sharing their art with each other, exchanging ideas, and building new friendships. Last year, Strathmore’s 2011 Visual Journal Online Workshops attracted over 8,600 students and earned the NAMTA 2011 Business Innovation Award.

Considering hosting your own in-store workshops? You can use our online workshops to help you develop and customize content. As an example, Spokane Art Supply has embraced the opportunity to inspire customers and grow sales with an active schedule of Mixed Media Workshops.  They educate and engage with potential attendees in store, via their website, Facebook, Blog and Pinterest.

MaryJo McGrawSpokane Art Supply, shares her insights on creating successful workshops. “Ideas and techniques are based on materials we have in the store consistently, and then I choose other product to display for add-on sales. Customers bring limited supplies, or none at all, making them more likely to buy that night so they are sure to have the product at home. People interested in Mixed Media tend to buy in every category, including framing, which adds to the day’s sales receipts. These artists are also interested in social networking, which makes it easier to see what they are interested in and keep them updated.”

Interested in learning more? Contact your MacPherson’s sales representative for all the tools and information you’ll need to help start planning your own event or workshop. And visit Strathmore Artist Papers at for more information about the 2012 Workshop Series.

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