Golden News: March 2012

Reminder: GOLDEN Spring Promotion — PROVOCATIVE YELLOWS!

Make your purchases while supplies last!

Following right on the heels of the Uncommon Blues promotion is the new GOLDEN Spring promotion — Provocative Yellows! For artists who have a vision for going beyond the ordinary, GOLDEN introduces a 22 ml limited edition set of Provocative Yellows featuring three yellows from the Heavy Body line, each with unique qualities:  Aureolin Hue, Bismuth Vanadate Yellow and Nickel Azo Yellow. Available for Spring only, this set of three extraordinary yellows is sure to pique the curiosity of artists looking for the strength of yellow, while seeking ways to differentiate themselves with something unexpected.

During the promotion, the Provocative Yellows set will be available at a low introductory retail price of $9.99, representing a 29% savings for consumers over open stock.

Designed to generate interest in the full range of yellows offered by GOLDEN, the set will include an informational piece of literature and will be supported by a series of pages on the GOLDEN Web site highlighting all the yellows in the GOLDEN line.

They are sold in case pack quantities only – 6 sets to a case pack. The case pack includes a clip strip for easy merchandising. Sets will be available through May 11, 2012, or while supplies last. The sets (#GD00P76-0) are in stock in the warehouse now, so place your order promptly!

Bonus!  Provocative Yellows is one of four promotions we will be running throughout 2012, so stay tuned for details regarding future opportunities.

Golden Artist Colors
Launches Color Mixing Set Based on Modern Theory

The New Modern Theory Color Mixing Set from GOLDEN provides the ideal starting place as artists begin to assemble their aesthetic approach to colors and painting. Based on a selection of Organic (Modern) pigments, this set allows artists to mix a wide range of remarkably clean and intense color blends that retain their brilliance even in the thinnest wash or glaze. This set provides one of the most complete resources to begin to understand pigments and their mixtures.

The eight color Modern Theory Color Mixing Set contains primarily organic colors that provide a warm and cool selection from each hue space, plus Phthalo Green and Titanium White.

Also included in the set is the Modern Color Mixing Guide, with proportion suggestions to walk the artist though color exploration and the development of color mixtures. This valuable resource illustrates the wide range of modern mixtures that can be achieved using a limited palette of just eight colors.

This new Modern Theory Color Mixing Set (GD912-0) will be available through MacPherson’s starting in late March, so please contact your Golden orMacPherson’s Customer Service Representative if you have any questions.

Just Paint #26 is Now Available Online and in Print

Twenty-six issues of this technical newsletter and Golden is delighted to share its still-continuing dialogue of color!

In this issue, Christopher Farrell, Golden’s Creative Director, shares the significant differences in color ranges possible with commercial printing processes and real paint. Our Director of the GOLDEN Certified Working Artist Program and author, Patti Brady, shares her painterly insights into the new Modern Theory Color Mixing Set (GD912-0) for artists, which takes just the opposite tact from Chris, in working with a limited set of colors to produce an enormous range of mixing colors.

Continuing the color theme, Amy McKinnon, from Golden’s Technical Support team, uncovers the 18 new colors being added to the Williamsburg Handmade Oils line. Ulysses Jackson, from Golden’s Technical Support and Research & Development groups describes the new experimental acrylic products which have always been an exciting jumping off point for artists to test and play. And finally, you get a chance to meet yet another colleague from Golden’s Technical Support team, Lori Wilson, Application Specialist.

To read these articles and much more, go to Just Paint or you can visit justpaint.org, a new web site dedicated to housing all past issues of the Just Paint newsletter and so much more!

If additional printed copies of Just Paint are required for in-store presentation or staff distribution, or if you have any questions about any of the above information, contact your MacPherson’s Sales Representative.

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