GOLDEN Introduces New Grounds Set – Order Now!
Did you know that many GOLDEN Gels & Pastes make great grounds for drawing media as well as wet media? Colored pencil, pastel, charcoal, these are just some of the common drawing materials that work great on top of many GOLDEN textures. To help artists discover a broad range of options, we’ve put together this Introductory Set of GOLDEN products that offer exciting surfaces when used as grounds for drawing or painting.
The set will be launched as part of the GOLDEN BTS promotion, with an introductory list price of $14.99, producing economical purchase prices for both retailer and consumer. Discounts (BTS and everyday) apply to this introductory list price.
This set fits perfectly in both the GOLDEN Acrylic aisle and in the Drawing aisle. Cross-merchandising this set will grow not only day-to-day interest in the largest range of Gel & Pastes offered to artists, it should intrigue dry media artists as well, stimulating new customer trial.
By utilizing QR Codes on point-of-purchase merchandising materials, customers can access 1-minute online videos for each product in the set, giving them ideas for use and application information. The set will also include an informational piece of literature detailing the products inside: Fine Pumice Gel, Fiber Paste, Acrylic Ground for Pastels, Crackle Paste, Coarse Molding Paste and Silverpoint / Drawing Ground. Click on the following link to simulate the result of scanning the Grounds Set QR code.If you want to see the page consumers land on when they use their smart phone, you can either scan the QR code above or Click Here.
GOLDEN Attendance at Upcoming Dealer Workshop: The GOLDEN Team is looking forward to seeing many of you at the upcoming MacPherson’s Dealer Workshop taking place mid-June in Berkeley, CA.