MacPherson’s Dealer Workshop – with thanks from Colart!
Thank you to all the retailers who joined us at the MacPherson’s Annual Dealer Workshop and checked out the launch of the Liquitex Cadmium Free range and Winsor & Newton surfaces. The annual conference is always a special time to connect with our retail partners and offer you a glimpse of new products. This year was no different as we offered demos and workshops for Liquitex in one room and Winsor & Newton and Arches in another.
In the Liquitex room, Cadmium Free demos were the focus. Attendees tested the product side by side with the Cadmium paints and saw just how comparable the two are. In addition to the demos, we unveiled a blind sampling kit concept that customers can use in their local art communities. Attendees were also impressed with the Liquitex Cadmium Free merchandising kits for offering a complete introductory merchandising solution.
Liquitex also launched the new Basics sizes and Basics planogram at the event, and customers were excited about the various Liquitex sets, particularly the $14.99 BASICS Acrylic Mediums Textures & Effects Set. In the Winsor & Newton room, we explored the newly launched surfaces: the Stretched canvas and Watercolor paper. We also featured Arches’ new free-standing floor display, five-sheet pack, and the 16 x 20 oil sheets. Both were a big draw for attendees.
Throughout the workshop, we discussed the features and benefits of the new ranges, as well as product pricing, merchandising opportunities, launch materials strategy, and specials.
Thank you again to MacPherson’s and all the retailers that attended the conference.