Golden News June 2017

MacPherson’s Dealer Workshop A Great Success (a thank you note from GOLDEN)

Thank you to MacPherson’s personnel for hosting an incredible workshop! Your planning and preparation led to a very organized, valuable event. The hands-on demonstrations were interesting and informative for all. We were pleased to see so many retailers in attendance. Having such commitment and enthusiasm from our retail partners in support of all three GOLDEN brands is appreciated tremendously!

Williamsburg Oils Brand Strategy

This Spring, Golden Artist Colors introduced a new digital marketing campaign to drive awareness and trial of the Williamsburg Handmade Oils brand. The campaign integrates new informational videos on the brand, a new dedicated Instagram page (instagram.com/williamsburgoilpaints), social media advertising on Facebook, and direct outreach to influential oil painters. Details of the campaign are being made available to Distributors and Retailers through 3 weekly e-blasts being distributed from mid- June to the end of June. Segments of the video are available for viewing on williamsburgoils.com/videos. Contact your GOLDEN Sales Representative for more information about this campaign.

Get Artists Excited About Exploring Acrylic Beyond Color!

Mediums Explorer Set 1

GOLDEN offers an extensive range of Gels, Pastes and other mediums to provide artists with limitless opportunities for creative expression. The limited-time GOLDEN Mediums Explorer Set includes three popular mediums that allow artists to extend paints, alter sheen, adhere collage projects, create glazes, build texture and so much more!

The Mediums Explorer counter unit holds six sets, with another six supplied for restocking. Each set contains a 4 oz. jar of Molding Paste, a 4 oz. jar of Regular Gel Matte and a 2 oz. cylinder of Gloss Glazing Liquid. These displays will start shipping July 10 and will continue through September 15.

Digital assets are available to help you communicate this offer to your customers. Visit https://marketplace.goldenpaints.com, log in and navigate to the Documents and Media section then click on the Initiatives folder to access the information.

GOLDEN Mediums Explorer Counter Unit

Item #: 0000P84-0, UPC: 10738797012544, List Price: $183.48

GOLDEN Mediums Explorer Set

Item #: 0000P83-0, UPC: 738797012547, List Price: $15.29

 

Mediums Explorer Set only available via Counter Units. Display drop ships direct to retail.
Mediums Explorer Set 2

Contact your GOLDEN Sales Representative or call Customer Service at 800-959-6543 with questions.

Get an Extra 10% Discount on 2017 Holiday Sets!

The gift of paint is the perfect holiday present for artists. With this in mind, GOLDEN is offering a discount on select sets for the 2017 Holiday Season.

  • # GD0910-0 – GOLDEN 6 Professional Heavy Body Acrylics Set
  • # GD0957-0 – GOLDEN OPEN Slow-Drying Acrylics Landscape Set
  • # GD0905-0 – GOLDEN 10 Professional Fluid Acrylics Set
  • # GD0945-0 – GOLDEN Acrylics Gels & Paste Textures Set
  • # GD0953-0 – GOLDEN High Flow Acrylics Assorted Colors Set
  • # GD0954-0 – GOLDEN High Flow Acrylics Transparent Set
  • # GD0964-0 – GOLDEN High Flow Acrylics Drawing Set
  • # WB6008005 – WB Signature Oils Colors Set
  • # WB6008010 – WB Landscape Oil Colors Set
  • # WB6008015 – WB Traditional Oil Colors Set
  • # WB6008020 – WB Modern Oil Colors Set
  • # QR7000001-0 – QoR Introductory Six Watercolor Set
  • # QR7000003-0 – QoR High Chroma Six Watercolor Set
  • # QR7000002-0 – QoR Earth Colors Six Watercolor Set
  • # QR7000010-0 – QoR Introductory Twelve Watercolor Set
  • # QR7000020-0 – QoR Twenty-four Watercolor Set

 

For ordering terms and additional information visit https://marketplace.goldenpaints.com.

GOLDEN Educator Residents & Top Finalists Announced!

Golden Artist Colors and the Alliance for Young Artists & Writers are pleased to announce the recipients of the 2017 GOLDEN Educators Residency:

Lucy Harackiewicz from Jamaica Plain, Massachusetts, Westwood High School

Margaret Minardi from Ft. Salonga, New York, Northport East Northport High School

Elizabeth Stainton from New York, New York, The Brearley School

Collectively, these educators have been teaching for over 65 years.

The residency is a partnership between the Alliance for Young Artists & Writers and Golden Artist Colors, who have partnered for a third year to offer an unprecedented opportunity for Art Educators with a student who received recognition in the 2017 Scholastic Art & Writing Awards. The three selected educators are invited to participate in this two-week artists’ residency in a sylvan setting in upstate New York through the Sam & Adele Golden Foundation in July/August 2017. They will also each receive a gift certificate for $1,000 for GOLDEN paints.

Virginia McEnerney, Executive Director of the Alliance for Young Artists & Writers said, “Golden Artist Colors is to be commended for making this exceptional opportunity available to outstanding educators. We were most impressed by the quality of the applications we received this year. Teachers are part of the lifeblood of the Scholastic Art & Writing Awards, and we are privileged to have this moment to show our appreciation for their efforts in the classroom as well as our respect for their work as artists.”

The Alliance partnered with the National Art Education Association to review the applications to the residency. In addition to the three residents selected, nine additional finalists were identified and they will also receive $1,000 gift certificates for GOLDEN paints.

Congratulations to the 2017 GOLDEN Educator Residents and Educator Finalists! If you’re interested in learning more about these artists and seeing their artwork, be sure to visit http://blog.artandwriting.org/.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Leave a Reply