Sanford News June 2016

InkJoy Gel Pens


Gel pens are the hottest new pens in performance & color!  They reduce smearing normally experienced with other gel pens and come in a large range of bright, fun colors.  They are available in two tip sizes and provide the ultimate smooth writing experience.  Watch for the fun commercials playing on TV through the end of the year.

Shawn Mendes imageAnd, Big News!  PaperMate InkJoy Gel has teamed up with Shawn Mendes, an international singer/songwriter named Rolling Stone’s Biggest Breakout of 2015 and 2016 People’s Choice Awards Breakthrough New Artist.  This national partnership includes the Ultimate Fan Experience national sweepstakes, concert tour sponsorship, and extensive PR and Social Media campaigns.  This partnership will drive immediate reach and engagement with the InkJoy Gel target consumer – teens & students.  Fans can win the Ultimate Fan Experience during his June through August concert tour that includes:  show tickets, meet’n greet passes, signed merchandise and InkJoy Gel Swag Bag.  Fans can also win the Ultimate Fan Experience during his album release from September through December that includes spending a day with Shawn spreading joy plus over 100 signed merchandise giveaways.  #SpreadJoy

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