Golden News November 2016

Williamsburg Free Paint Promotion

Winter Back to School 2016

All Williamsburg retailers are invited to participate in this program aimed at active oil painting groups, oil painting classes, plein air societies, colleges and universities and all discerning or aspiring artists. Artists just need to purchase any three 37 ml tubes of Williamsburg Handmade Oil Colors and they will receive a 37 ml tube of Williamsburg Viridian, FREE!

viridianpromopack

Participating retailers will receive one Williamsburg Viridian promotional tube kit (ITEM # WB6008P150) for every three 37 ml tubes of Williamsburg Handmade Oil Colors purchased during the promotion buy-in period, while supplies last. One, custom labeled 37 ml tube of Williamsburg Viridian (Series 5, List Price of $37.29) will be packaged with a travel size Williamsburg Handmade Oil Colors color chart. Stocking retailers will be provided with in-store POP items, along with digital assets to assist in communicating the promotion through e-mail, web and social media.

Retailers can use this promotion to increase artist awareness of Williamsburg by providing them with an incentive to try colors they might not otherwise use and reward artists for engaging with the brand. Additionally, retailers can utilize this promotion to create energy around the brand that will result in increased sales of Williamsburg.

Promotional items will be available to ship beginning November 21, 2016. The promotional buy-in period is November 21, 2016 through January 27, 2017. The promotional period will begin January, 2, 2017 and end February 10, 2017.

When ordering through the MacPherson’s Online Express during the promotion, be sure to add your free goods to the order(s) ITEM # WB6008P150.

If you have any questions, please contact your Williamsburg Sales Representative or call GOLDEN Customer Service at 800-959-6543.

Just Paint #34 Hitting Mailboxes and Websites in December!

In the latest issue of Just Paint Mark Golden writes the first article in a series about painting on metal. In this article he details the types of aluminum to consider when thinking about using metal as a substrate in artwork as well as how to prepare these surfaces for the best adhesion possible.

In an article by Sarah Sands, she investigates Pigment Volume Concentration and its role in color. In this article she focuses on examining some of the ways a pigment’s color changes when used in different systems, such as watercolor, casein, egg tempera, acrylic, encaustic and oil.

Material & Application Specialist Cathy Jennings details the use of GOLDEN Archival MSA Varnish over transparent watercolor on paper as well as some other options for protection of watercolor paintings when on display.

This past September GOLDEN celebrated the artwork of Kikuo Saito with an exhibition of his artwork, ‘Color and Drawing’ at The Sam & Adele Golden Gallery (SAGG) at Golden Artist Colors. Gallery Director, James Walsh explains Saito’s career as an artist and the show in an article in this issue of Just Paint. If you’re not able to visit the gallery before the show comes down in March 2017, you can still see the show by taking a Virtual tour.

Lastly, in this issue GOLDEN celebrates their third year working with the Alliance for Young Artists & Writers. This year they offered extended residencies for three teachers advancing their own painting practice. Be sure to check this article out as well!

Look for these articles in your mailbox in December or at Just Paint. If you’re interested in receiving the electronic version of Just Paint, go to Just Paint Sign-up.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

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