Understanding Golden’s Marketing Priorities, Part 1: Williamsburg Oils

Support for Williamsburg Oils Matures Under GOLDEN Leadership

From the beginning, Williamsburg Handmade Oil Colors was guided by Carl Plansky’s desire to create the richest and most beautiful colors imaginable. It was then and remains today a painter’s paint in every way, infused with a painter’s sense of touch and tone.

Because so many artists have embraced Williamsburg Handmade Oil Colors, it is clear this paint has moved past Carl’s initial vision into something ultimately owned by the artists who use and depend on its unique expression of color.

Manufactured in the United States, under the committed stewardship of Golden Artist Colors, Williamsburg Handmade Oil Colors continues to be made by dedicated paint makers in small batches. Offering one of the most extensive and unique lines of handmade oil paints in the world, including the famous Native Italian Earth Colors and custom blends, Williamsburg is competitively priced and now readily available through distribution.

And don’t forget the Golden Artist Colors’ Technical Support Services team. With extensive knowledge in both acrylic and oils, our extremely dedicated group of artists with decades of experience is always ready to assist you and your customers with our paints.

To further support the Williamsburg Handmade Oils line since the partnership just over a year ago, GOLDEN is introducing a number of new items and enhancements to the merchandising materials available, further warranting your interest in the brand. Here are some of the recent improvements:

• All oil color sets in retail-ready packaging
• New square, glass containers for the 2 oz., 4 oz., 8 oz., and 16 oz., sizes in order to better align the packaging for the Oil Mediums with the professionalism and prestige of the Williamsburg brand will begin shipping summer 2011.
• Standard configuration plan-o-gram options available for artist’s mediums and artist’s dry pigments
• Improved merchandising cabinetry
• Rack and shelf tags containing UPC codes
• Channel markers, shelf talkers & color strips to identify and dress gondola shelves
• Product labels updated to include a new font and additional languages
• New Wet Sample Program featuring 5 ml tubes in 17 representative colors (late 4th qtr)
• An updated color chart, available in both a printed and a hand-painted version
• Updated price list for all products
• New Williamsburg T-shirt (S-XXL)

For more information, contact your MacPherson’s Sales Representative, GOLDEN Sales Representative, or Williamsburg Technical Support at Golden Artist Colors by calling 1-800-959-6543.


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