Creativity has gone mainstream, and today’s consumers are constantly looking for ways to learn and engage with others. Capitalizing on this trend, Strathmore Artist Papers launched its Visual Journal Online Workshop Series and earned the 2011 Business Innovation Award at the Art Materials World trade show and convention on April 14th.
Through the creative use of technology, Strathmore designed the workshops to deliver both the educational and social benefits of learning, in an online classroom environment. The Visual Journal Online Workshop Series has attracted more than 7,200 students.
The free series features workshops taught by experienced visual journaling instructors. Each workshop includes educational content in the form of instructional videos, downloadable instruction sheets and inspirational tips from the instructor.
Social benefits include the visibility students have with others enrolled in the workshop and a variety of opportunities to engage with one another. They can share art and photos and participate in discussions. They are even able to “friend” each other and create their own student blogs.
When consumers learn and engage with others, it helps grow our market. More consumers are attracted to art and existing artists are inspired to create more art, more often. Your MacPherson’s sales representative has all the tools and information you’ll need to help you start planning your own visual journal success story.
The Business Innovation Award recognizes individuals and businesses that innovate in the art materials industry and is sponsored by the International Art Materials Trade Association (NAMTA), American Artist magazine and Hart Business Research. Strathmore also received the Business Innovation Award in 2010 for its new product launch of Strathmore Visual Journals.
Strathmore collaborated with art instructors Pam Carriker, Linda Blinn and Roz Stendahl and Stevens 470 Marketing & Creative to develop the online workshops.
Interested in taking the workshop series yourself? Here is the link:
Visual Journal Workshop Series