Archive for the ‘Uncategorized’ Category

Derwent Procolour is Here!

Thursday, July 27th, 2017

Two years in the making, PROCOLOUR is here! Derwent is proud to announce the latest addition to its colored pencils’ range. It’s the perfect combination of a strong point and smooth laydown, with a texture that has the covering power of wax but glides like an oil. Unique! Unique, Unique! and an instant artist favorite! With a range of 72 carefully selected colors (90% of which are lightfast scoring 3-8 on the Blue Wool Scale), your customers will enjoy creating beautiful long lasting pieces of art work!

For more info, please visit:
For more info on lightfastness, please visit:

Amsterdam Acrylic Inks – Come & Get Them!

Thursday, July 27th, 2017

Acrylic inks are so diverse in how they can be used and that may explain why they are riding such a huge growth cycle. They appeal to so many different artists, from painters to graphic artists or sequential artists to calligraphers.  It hasn’t taken long for them to find out about Amsterdam Ink and the word is out… this stuff is good!  Boasting very high pigmentation and a special formula that prevents settling, artists are surprised by the quality.  Super opaque white, dense dark black and metallic colors with real “bling” have been some of the highlights.  See Calligraphy Masters Video Review

The entire line of 46 colors is available now, featuring a handsome display and informative graphics to catch the eye. On MacPherson’s BTS promo now at an additional 15% off.


Golden News July 2017

Thursday, July 27th, 2017

Art Benefit Auction for the Sam & Adele Golden Foundation for the Arts!

The Sam and Adele Golden Foundation will be celebrating its 20th anniversary with an art benefit auction. There will be over 180 works of art available for sale, generously donated by artists, artists in residence, and the Golden family. Although you may not be able to join on August 12 for the LIVE and SILENT auctions, Golden invites you to participate in the ONLINE auction. Visit Paddle 8 (link below) now to preview the selection of art, and the value of the artworks. On July 31, the auction site opens for two weeks, with the addition of revealing beginning bid prices. The ONLINE auction closes August 14. All proceeds from the sales of the auctions will be used to grow the endowment, for sustainability of the program and for financial assistance to the artists in residence.

The Golden Foundation is a not for profit organization which supports artists working in paint. Its residency sessions run for 4 weeks at a time, February through November. Artists spend much of their time experimenting with the latest paint materials and technology available to the industry today. Visit for more information about the Golden Foundation. And if you find yourself in beautiful upstate New York, stop by and see the residency barn, a restored 100 year old barn with studios and living space.

New GOLDEN Pouring Videos from GOLDEN

Two new videos were recently added to Golden’s Video Library that your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach. Please visit Golden’s YouTube or Vimeo page to check them out!


Prepping the surface and creating mixtures with GOLDEN Fluid Acrylics and GAC 800 for the “Big Paint Pour” featured in part II.



From the artist workshop at GOLDEN, a two by eight foot (61 x 244 cm) paint pour using Fluid Acrylic Colors mixed with GAC 800 as a pouring medium.–with-golden-gac-800

Go to or to learn more about GAC 800.

To learn more about GOLDEN Fluids, go to

B-T-S Promotional Period Reminder

Remember that extra discounts are available through MacPherson’s – please refer to the BTS Buyer’s Guide. Also note that advertising can be extended to 40% off every day for all three brands (GOLDEN Acrylics, Williamsburg Oils and QoR Watercolor) beginning on 07/24/17 and expiring on 09/29/17.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

Winsor & Newton Brings Something New to the Surface

Wednesday, July 26th, 2017


wndisplayWinsor & Newton recently reenergized its offerings with two new surface introductions: Water Colour Paper and Canvas. In their tireless efforts for top quality products they have resourced new factories, new specifications, and higher standards to offer you excellent surfaces that complement Winsor & Newton’s established product ranges at great values for consumers.

The Winsor & Newton Water Colour Paper is a cylinder mould-made paper manufactured with the finest raw materials. The collection offers two tiers: professional water colour paper which is 100% cotton and is offered in a variety of surface textures and weights, and the classic water colour paper which is made of archival grade wood pulp. The professional tier offers both 140 lb. and 300 lb. papers in cold pressed, hot pressed, and rough textures. The classic is offered in 140 lb. cold pressed. Both tiers are internally and externally sized, exceptionally strong, and have a natural whiteness that is acid-free and doesn’t use optical brighteners.

The canvas collection comprises an entirely new range of products. Winsor & Newton is focusing on a smaller number of better-selling SKUs to introduce to the market, and there’s something for every consumer. The classic range offers 84 items in both cotton traditional and cotton traditional deep edge. The professional range has 96 items in cotton traditional, cotton traditional deep edge, and a small assortment of linen traditional. The professional range also includes the Pro-Stretcher™, an innovative stretching device custom-made for Winsor & Newton. Both ranges are hand-stretched and meticulously crafted with attention to detail.

Canvas Grouping

All ranges & sizes of the Winsor & Newton Water Colour Paper & Canvas are available now through MacPherson’s, on promotion for Fall Back to School!


How Good of a Deal are Big Tubes? Gamblin Explains

Wednesday, July 26th, 2017

Large tubes of Gamblin are an outstanding value for the artist. It’s no wonder half our paint is sold in large tubes.

Artist’s Grade
In our Artist’s Grade range, artists save 39% on Series 1 colors versus buying 37ml tubes. Across all series, artists save an average of 36%.

Gamblin 1980
For serious students and working artists painting big, large tubes of 1980 are an even better deal. On Series 1 colors, artists save 46% versus buying 37ml tubes. Across the entire range, artists save an average of 38%.
Compare these savings to other brands and you’ll find Gamblin’s discounts for buying big exceed what most other brands offer.

What else should I know and what other ideas do you have?

Get your big tubes of Gamblin out of boxes and up into hanging tube racks. Some retailers still merchandise large tubes of Gamblin in their boxes, piled on shelves below waist level.
Increase turn by 25%+ by better merchandising this product in hanging-tube racks. Even better, we’ll ship you one for free. Just contact your MacPherson’s Account manager or Lauren ( at Gamblin and we’ll  get you taken care of. Our hanging tube racks measure 16″ wide. Each rack holds 24 colors.
Range of Offering
MacPherson’s is well stocked with the full range of Artist’s Grade and 1980 oil colors in 150ml tubes.

As mentioned above, half Gamblin’s paint is sold in large tubes. Take a look at your Gamblin sales versus other brands and consider expanding your offering of 150ml tubes.

Need a custom order to expand from where you are into a standard assortment? No problem. Contact your MacPherson’s Account Manager or Kaitlin or Lauren at Gamblin (503-235-1945) and they’ll get you squared away.

Gamblin wishes everyone a terrific summer. On behalf of all 25 in the Gamblin team, thank you for supporting an independent and American color house!



Zebra Stainless Steel Retractable Pens & Pencils!

Thursday, June 29th, 2017


Take advantage of the hot mechanical pencil trend with a brand-new Steel Pen and Pencil assortment from Zebra Pen! Year to date, mechanical pencil sales are up over 30% in sales and gel pens are seeing tremendous growth. This new assortment from Zebra includes both and is a perfect addition to your offering providing customers with well-designed pens and pencils that are surprisingly affordable.

Steel is popular for many reasons. First and foremost, the barrels are made of stainless steel which is sleek, smooth and strong. Add in features like a comfortable grip, a metal guide pipe, smooth flowing ink, sturdiness, and an easy refill process, and we are talking about a special collection. Whether it’s the M-301 Mechanical Pencil or best-selling steel ballpoint the F-301 Retractable Ballpoint, there is a Steel writing instrument that is right for your consumers’ needs.

The new Steel 3 Series Collection (item # ZE50100) contains the most popular pens and pencils from the Steel brand. This offering includes a variety of pen/pencil types, ink colors and point sizes.

The Zebra 3 Series 144 Piece display contains:

  • F-301 Retractable Ballpoint 0.7mm Black (24 pens)
  • F-301 Retractable Ballpoint 0.7mm Blue (12 pens)
  • F-301 Retractable Ballpoint 0.7mm Red (12 pens)
  • F-301 Retractable Ballpoint 1.0mm Black (12 pens)
  • F-301 Retractable Ballpoint 1.6mm Black (12 pens)
  • G-301 Gel Retractable 0.7mm Black (24 pens)
  • G-301 Gel Retractable 0.7mm Blue (12 pens)
  • M-301 Mechanical Pencil 0.5mm HB (12 pencils)
  • M-301 Mechanical Pencil 0.7mm HB (24 pencils)


The display is only 6.25” wide x 8.25” deep x 9” high making it very easy to fit on a shelf or register.

Here is a detailed guide to the pens and pencils inside:

M-301 Mechanical Pencil

M-301 Mechanical Pencil 0.7mm Black

M-301 Mechanical Pencil 0.7mm Black

You will be sure to capture the consumer’s eye with the M-301 Mechanical Pencil.  The rugged, sophisticated M-301 mechanical pencil is ideal for writing, sketching, and drafting.  Featuring a stainless-steel barrel that is the hallmark of the Steel line; as well as a metal guide pipe when precision matters most. The textured grip provides control and comfort when writing for extended periods and a handy eraser can be found neatly tucked under the cap. Available in 0.5mm and 0.7mm point sizes.  Refillable with standard lead refills.

F-301 Ballpoint Retractable Pen

F-301 Retractable Ballpoint 0.7mm Black

F-301 Retractable Ballpoint 0.7mm Black

America’s #1 steel ballpoint pen: The F-301 Ballpoint Retractable Pen.  This stainless-steel beauty has premium features, including a sleek steel barrel, textured grip, and metal clip. Its easy glide ink delivers a smooth writing experience and outshines the competition. The F-301 Ballpoint is excellent for everyday writing or sketching, with an oil based ballpoint ink that allows for thick and thin lines.   Choose from four ink colors with matching grip: Black, Blue, Green or Red.  Available in a 0.7mm, 1.0mm, and 1.6mm point size.  Refillable with Zebra’s F-Refill.

G-301 Gel Retractable Pen

G-301 Gel Retractable 0.7mm Black

G-301 Gel Retractable 0.7mm Black

Gel pens are seeing tremendous growth and the G-301 is sure to be a winner.   The G-301 is equipped with the same sleek, stainless steel barrel and popular features as its M and F-301 counterparts, but is filled with gel ink. The smooth flowing G-301 makes writing and drawing both clean and effortless. The easy glide of the gel ink will make this your go-to pen for everything.  Choose either Black or Blue ink with a matching grip. Available in a 0.7mm point size.  Refillable with Zebra’s JK-Refill.

Zebra F301_132087605_R


More details on steel can be found at

Strathmore Monthly Giveaway on Instagram!

Wednesday, June 28th, 2017

Strathmore is encouraging artists to post a photo of their customized Vision cover art on Instagram, and they can win a monthly giveaway of $100 worth of Strathmore products! Retailers can share social media information on the giveaways, or mimic the idea on their own social media platforms.




  1. Artists post a picture of their work made on the cover of their Strathmore Vision pad to Instagram.
  2. Artists tag Strathmore in their post (@strathmoreart) and use the hashtag #strathmorecovers
  3. During the first week of every month from July through December of 2017, Strathmore will randomly select a winner from the pool of participants to win a pre-selected assortment of Strathmore products valued at $100.

All artwork must be created on the blank steel blue cover of any Strathmore Vision pad to be a valid entry for the giveaway prize.

We have created a PDF for the Instagram contest for retailers to use in stores to promote the Vision giveaways. For more information on this giveaway and full listing of terms and conditions, please visit our social media sites, where you can also share information with your customers: Facebook , InstagramTwitter, or Instagram.


Learn how the new Strathmore Vision products can increase the productivity of your retail space by contacting your MacPherson sales representative today!
Please feel free to share this flyer with customers and encourage people to start posting their covers to Instagram so they can have the chance to win a prize. This is a great program for Social Media posts as well as for promotion at the store level.

In addition, attached are a couple of pdfs that can be used as pad inserts between the removable cover and Customizable Cover on the Vision line. They can also be used simply as a flyer. There is a small version that is 2-up that can be cut apart and used in the 5.5×8.5 or 6×9 pads. The large pdf is a 8.5×11 sheet that can be used in the 9×12 or 11×14 pads. These can also be found on the Retailer/Distributor site at under the “Ready to Print Promotional Material” tab.

Chartpak’s New Paper Lines Explained

Wednesday, June 28th, 2017

Chartpak, Inc. is excited to announce that their new paper lines are now available and ready to ship!

Pad Spread

Chartpak prides themselves on creativity which is why it is an integral part of their legacy. They strive to deliver to each artist a professional range of products – and this new paper line is no exception. Developed for artists by artists, recognizing that each brush stroke, each sketch, and each rendering deserves added benefits and unique functionality.

The papers, as well as the features built into the pads, were developed and tested by Chartpak’s staff of professional artists and their network of art ambassadors. Chartpak worked diligently with their mill partners to ensure that the papers were designed to perform at high-quality levels for the artist.

Chartpak incorporated features such as In and Out Pages™ designed with Dome Lock™ Technology to ensure that any sheet could be removed, repositioned and even transferred to another pad.


They also created some of their pads with Ink Block Panels which protect the pages underneath the artwork sheet.



From Chartpak’s hands to the artist’s hands, this new paper line continues to get rave reviews.

Marcia Neblett, Professor of Foundation Studies at Savannah College of Art and Design recently said:

“I just wanted to share with you that my current summer students love the Grumbacher® Mixed Media, 9 x 12 inch IN and Out” Sketchbook. We’ve already made use of the “in and out” feature with a class critique and with submissions of the sketchbook work. The students absolutely love that they can put the pages back in! I’ll look forward to ordering more for my Fall Classes. Thanks so much!”



Princeton Redesigns the Catalyst Tools Display

Wednesday, June 28th, 2017

Princeton has introduced a redesigned Catalyst Tools display that reduces shelf space from 48 inches to only 30 inches. It features new graphic signage, along with Golden’s hand-painted swatches demonstrating the various techniques and textures that Catalyst tools can create. Dealers can email Howard  ( to request a new empty display fixture, free of charge.

FYI-The new display does not include a few of the slowest selling SKUs. Though not discontinued, they have been removed from the display in order to allow for a more compact footprint!


Announcing Winsor & Newton Paper and Canvas Display Contest

Wednesday, June 28th, 2017

Winsor & Newton logoShow off Your Winsor & Newton Paper and Canvas Display & Win Big

Ready to show off your creativity? In celebration of the newly launched Winsor & Newton paper and canvas range, we bring you our next contest. We want to see what your paper and canvas display looks like in your store!

Take a picture of your display, share it with us and get rewarded if your display is the best of the bunch. The reward: $1,000 of Colart product at MSRP. One winner will be chosen and featured in our next newsletter. Submit your paper and canvas display photo to by August 1, 2017. We look forward to your submissions!


Gamblin’s Fall Back-to-School Promotion

Wednesday, June 28th, 2017



Gamblin’s Fall Back-to-School Promotion is in full swing

School’s out and summer has arrived. Gamblin’s 2017 Fall Back-to-School promotion is in full swing! Take advantage of the deals below to stock up on inventory for a successful back-to-school promotion.

The following items will be on promotion from now thru September 30.

  • Gamsol – additional 10% off  net (57.25%)
  • 1980 Oil Colors – additional 10% off net (57.25%)
  • Solvent-Free Painting Materials – additional 10% off net (57.25%)

Use Flyer Code = BT when ordering


Choosing the right Jacquard Screen Printing ink for your store

Wednesday, June 28th, 2017

The most important thing when choosing the right screen ink is knowing your customers and what they need. Screen printing is a complex category and customers often need assistance making the right choices. Do you have mainly professional printers, novice, or both? Are they printing primarily on paper, fabric or vinyl? Is the main concern cost, durability, color selection, or…? Jacquard offers two lines of screen printing inks that cover all the bases. Below is a great reference guide for understanding the differences between Jacquard Professional Screen Printing Ink and Versatex Ink.

Jacquard Professional Screen Printing Ink
Professional quality and unlike any other ink on the market. For virtually any surface from posters to t-shirts to bumper stickers, these water-based inks simulate many characteristics of solvent-based inks, making them a great option for the old-school professional. Jacquard Screen Printing Inks air cure in 72 hours after printing or can be heat set for added permanence and durability.

  • Great on paper – no buckling due to high solids
  • Prints on vinyl, glass, wood, metal, paper, fabric, acrylic (plexi) and paper
  • Extra-long open time in screen
  • Superb wash fastness on textiles, etc.
  • Heavier bodied than Versatex, excellent for super fine detail.
  • Extensive palette:
  • Transparent colors
  • Opaques
  • Metallics
  • CMY Process Color System
  • Available in 5 sizes
  • 3-day cure time with no heat setting needed, which saves time and money
  • True opaque colors for dark garments
  • Professional Grade with unparalleled versatility
  • Heavy body and heavily pigmented makes these inks easy to dilute with water to get more for your money
  • Will not clog your screen even though very heavy body
  • Unparalleled coverage and opacity

A water-based screen printing ink ideal for screening, stenciling and/or block printing on fabric with a wonderfully creamy rheology. The colors are intermixable and can be thinned with water. Versatex printed fabric must be heat set for permanence and washability (or use the Versatex Fixer Additive). Beautiful, transparent overlays can be achieved when mixing colors with the Clear Extender.

  • Great on paper – can buckle light weight stock, best on heavier paper
  • Not recommended for non- absorbent surfaces
  • Good open time, easily increased with the Screen Life Additive
  • Great wash fastness on textiles, now sets at a lower temperature
  • Unrivaled SOFT HAND
  • Large palette:
  • Transparent colors
  • Fluorescent colors
  • Metallics
  • Available in 3 sizes plus 2.25 oz sets
  • Cures with heat setting, OR mix the Versatex Fixer with the ink and there is no need to heat set
  • Softer body than JSI
  • Performance far surpasses comparably priced screen inks. Professional quality textile ink
  • Printers rave about its smooth and creamy consistency and texture
  • Beautifully transparent

Golden News – May 2017

Monday, May 29th, 2017

QoR Tubes

Reinvigorating the QoR® Watercolor Brand

In February Golden Artist Colors introduced an investment in pricing and consumer marketing to reinvigorate the QoR Watercolor brand. The long term success of QoR watercolor is a key pillar within the Golden Artist Colors vision. The brand’s patented Aquazol® binder, which enables high pigment concentration and increased application options, and its line of innovative watercolor grounds are loved by many artists who have tried the brand. Due to significant premium pricing and the introduction of an entirely new brand identity (QoR), the QoR brand was not delivering the consumer adoption rates that GOLDEN, or you, desire. To reset QoR on a growth trajectory of significant scale, GOLDEN is introducing an integrated long term investment strategy that combines a pricing recalibration with an amplified consumer marketing plan. Through these efforts it is our firm belief that the QoR brand will be recognized as one of the most important contributions to watercolor artists and to all artists that want to reach a new level of possibilities of performance, depth of color and permanence.

As part of that initiative, on May 6th, 2017 the MSRP on QoR will be reduced by 15%.  This investment is designed to maintain a price premium that Golden believes is warranted by product differentiation and performance, while making the brand more accessible to new users.  Below you will see the new pricing by series.

By now you should all be aware of the specific key areas of focus that have been put in place for this effort. Please contact your GOLDEN Sales Representative for any additional questions that you might have. Thank you for your continued support of all the GOLDEN brands.

GOLDEN Attendance at Upcoming MacPherson’s Dealer Workshop (DWS)

GOLDEN is looking forward to seeing you at the upcoming MacPherson’s Dealer Workshop in Anaheim, CA!

Join Golden Artist Colors for a fast moving, one hour session, designed to reintroduce our non-color products. This session will include hands-on activities that will give you a fresh understanding of the powerful capabilities available when using GOLDEN’s Gels, Pastes, Mediums, and Varnishes.

Explore the versatility of these products through techniques like monoprinting, image transfers, wood staining, fiberglass structures, floorcloths, mural protection, and hard edge techniques. Restore your understanding of these important products to help stimulate incremental sales of GOLDEN colors, just in time for your non-color store resets.

  • Date: June 6th – 8th
  • Location: Wyndham Garden Grove
  • Time: 3:00 – 4:00 pm (Santa Rosa Ballroom, B2)

GOLDEN Introduces Four New Certified Working Artists

Golden Artist Colors continues to invest in artist education by bringing 4 exciting artists into its Working Artists network. These artists will participate in extensive training on GOLDEN products from July through the end of 2017, and will be ready to conduct lecture demos in 2018 in their geographies. Please reach out to your GOLDEN Representative if you have 2018 lecture/demo opportunities in Texas or Utah!

  • Maureen Seeba: Houston, TX
  • Jenny Granberry: Austin / San Antonio, TX
  • Justin Burns, Fort Worth / Dallas, TX
  • Stacy Phillips, Salt Lake City, UT

Golden Artist Colors “Lifts” Artists as National Sponsor of O+ Festival

Haverhill, MA, Poughkeepsie, NY, and Kingston, NY

Involved with the O+ Festival for the last several years, GOLDEN has decided to enhance its support of the organization in 2017 not only by providing mural artists with expertise from its Materials & Application Specialists team, but with a donation of materials for the murals in three festival cities as well. GOLDEN will also be providing funds for Optometry care for visual artists and defraying lift costs in each of the cities.

O+ Festival is a non-profit organization powered by volunteers whose mission is to build long-term relationships between artists and health and wellness providers to help strengthen local communities. The organization’s year-round efforts culminate in a weekend long celebration, during which artists and musicians create and preform in exchange for a variety of wellness services donated by local doctors, dentists and complementary care providers. The entire community experiences the healing power of art and music as well as wellness education offerings that take place throughout the weekend. Through the creative local exchange of art and music for diverse holistic care, O+ has been able to bring awareness and meaningful care to those in need while boosting its community’s economy. To learn more about the O+ Festival, visit

Groovy, Baby! Jacquard Goes Hippie Retro

Monday, May 29th, 2017

7 Shirt Comp

Although resist dyeing techniques (including ones involving binding of fabric prior to coloring) date back at least 2,500 years, tie dyeing as it has come to be known is a distinctly American artform that was born out of the freewheeling hippy days of California in the 1960’s. Even today, multi-colored tie dye motifs like the rainbow spiral are widely associated with the love movement that took America by storm some forty years ago. Though tie dye has been absorbed into more mainstream aesthetics in recent years (see “tie dye chic,” for instance, a popular “yuppie” fad), it remains a markedly American tradition.

Believe it or not, Jacquard was the very first to offer a “tie dye kit”—a package containing everything you need to tie dye like a hippy/pro. Jacquard has been offering this kit since 1982, proudly manufactured in the San Francisco bay area, the birthplace of hippiedom! These days, tie dye kits abound in the US—there is a whole aisle of them in Walmart!—but they are all knock-offs of Jacquard’s original kit, mostly manufactured in China, and it goes without saying, none of them are nearly as high quality nor of equal value to Jacquard’s. The Jacquard Tie Dye Kits are still the gold standard, and it is a high bar they have set: the kits yield intense and lasting colors that to this day are unmatched by any other brand in the world!

With summer upon us what better way is there to celebrate than getting outside and tie dying your shirts, jean shorts, headbands, socks, bedding, dresses or underwear! All Jacquard’s Tie Dye kits are easy-to-use, and no two results are ever exactly alike. The design possibilities are endless and unique as fingerprints! They make great gifts and are wonderful party activities. Kits contain everything needed for dyeing (except the fabric): pre-measured Procion MX Dye powder (in convenient applicator bottles), Soda Ash dye fixer, rubber bands, gloves and easy-to-follow instructions.


Jacquard Tie Dye Kits are available through MacPherson’s in two sizes JAC9444 and JAC9445 retail at $11.99 and JAC9320 and JAC9325 retail for $19.99.

Princeton Brush 2017 Signage Updates

Monday, May 29th, 2017

Princeton Brush has updated color coded price strips for all of its displays based upon the 2017 price increase. Here are the options available:

  • SNAP! Spinner Floor Display
  • 9100 Real Value Wall Rack
  • 9100 Spinner Floor Display
  • 3750 Select Wall Rack (not counter/spinner displays)

Retailers are encouraged to email Howard directly at with specific details of what they would like and they will be sent immediately

Snap Price Strips

Make Calligraphy Pop with Jacquard’s Pearl Ex Pigments

Thursday, April 27th, 2017

Calligraphy is arguably the most enduring ancient art form. Now, in the age of social media, it is experiencing a major renaissance. See this month’s trend report on Hand Lettering. That is exactly what Jacquard has seen with their Pearl Ex pigments (Jacquard’s line of over 30 metallic/pearlescent mica pigments), which in recent years experienced an incredible surge in popularity, particularly among calligraphers. Search #PearlEx hashtag on Instagram, and the majority of the thousands of images that you will see will be of beautifully penned words, sparkling and shiny in well-lit videos or stills.

jac0620Calligraphers are particularly fond of metallic colors. So much so that many of them banded together to ask Jacquard to produce a particularly hot color: Rose Gold. Jacquard worked with Joi Hunt, an acclaimed calligrapher from the greater Chicago area, to produce this beautiful new color. Rose Gold is included in Jacquard’s incredibly popular Metallic Calligraphy Set (JAC0620), Jacquard’s Lumiere acrylics line and is also available as an open stock Pearl Ex pigment.

Lyons wedding placecard bride

Joi says “A whole new generation of artists are bringing new ideas and a fresh take on historical scripts, making them current and relevant.  New mediums and inks are being used to the delight of calligraphers the world over.  Most importantly, the public, and potential clients, are appreciating calligraphy and are seeking out well skilled calligraphers.” The art form is flourishing in the forms of font design, invitations, hand lettered logo design, announcements, graphic design, maps and much more, and Pearl Ex is right in the middle of it all!

brodarick envelope

Indeed, Pearl Ex is Jacquard’s most versatile product line – it can be added to acrylics, oils, printing inks, encaustics, alcohol inks, epoxy, glues, casting resins, clay, varnish and much more. Pearl Ex is a safe, inert pigment that exhibits extreme colorfastness and stability. It is an essential material for any artist, whenever a metallic or pearlescent effect is desired.

Take a look inside Joi Hunt’s studio to see how she mixes Pearl Ex, Gum Arabic and water to create her calligraphy ink using the following link: 


Introducing NEW Strathmore VISION

Wednesday, April 26th, 2017

Vision - BeautyArtists are as unique as their vision. That’s why Strathmore has listened to their requests for a series of artists pads with covers that can be customized. For the first time ever, this new line of products features a tear away fly sheet that reveals a heavyweight, customizable, blank cover made from high quality, steel blue mixed media paper.

Vision - Customize bubbleAll products feature the new customizable cover, which is made from a specially created 184 lb / 300 gsm steel blue mixed media paper, and is suitable for use with wet and dry media. Artists can feel free to let the world see their vision using the materials of their choice, ultimately showcasing their work on the cover of their pad.

In addition to customizable covers, this new line of pads features extra high sheet counts and extremely durable construction. These affordable products deliver on key performance characteristics for sketching, drawing, mixed media, and watercolor art, while providing an outstanding value for artists.

Vision - Sarah B Art


Vision products offer key benefits and features including:

  • Grades offered are sketch, drawing, mixed media and watercolor.
  • Appropriate paper weights keep product affordable yet provide key working properties.
  • Acid free.
  • Removable fly sheet packaging reveals a customizable 184 lb / 300 gsm steel blue mixed media permanent cover.
  • High sheet counts per pad, very heavy chipboard, and large 7/8” wire.
  • Made in the U.S.A.

Pads are available in a variety of sizes:

  • Sketch: 5.5” x 8.5” (SM657-55) ▪ 9” x 12” (SM657-59) ▪ 11” x 14” (SM657-61) ▪ 18” x 24” (SM657-68)
  • Drawing: 9” x 12” (SM643-59) ▪ 11” x 14” (SM643-61) ▪ 18” x 24” (SM643-68)
  • Mixed Media: 5.5” x 8.5” (SM662-55) ▪ 7” x 10” (SM662-57) ▪ 9” x 12” (SM662-59) ▪ 11” x 14” (SM662-61)
  • Watercolor: 6” x 9” (SM640-56) ▪ 9” x 12” (SM640-59) ▪ 11” x 15” (SM640-61) ▪ 18” x 24” (SM640-68)



Strathmore vision pads are featured on an introductory BTS promotion which runs April 28, 2017 to September 4, 2017. Learn how this new program can increase the productivity of your retail space by contacting your MacPherson’s Account Manager today!

Vision - Sara Art

Vision support materials for retailers including headers for end-caps, display signage, shelf labels, shelf talkers, samplers, and sell sheets are all available on the Retailer and Distributor Tools section of

Trends Worth Watching

Wednesday, April 26th, 2017

In recent tracking of Art & Craft retailers email campaigns, some notable trends are emerging. We’re following these developments closely and we think it’s so important to note that we’ve included a new section in the MacPherson’s Back-to-School Buyers Guide. It’s chock full of Trend opportunities to inspire and activate consumer engagement in your store. Look for it in your mailbox soon!


Retailer Marketing Trends

Print advertising, in store flyers & newspaper ads, continue to be a challenge as costs rise and circulations fall. The trend seems to be moving in the direction of retailers actively building their email mailing list and mailings going out more frequently (at least 3 days per week). A superficial look at recent retailer activity shows that some of the best practices currently employed are uncluttered and simple visual presentations with many product offers or in-store events that can be scrolled through. Product drivers such as stretched canvas, Buy one, Get one (BOGO), Pencil Sets, Drawing media at the top of the list and repeated often. Here’s an example of an impactful and uncluttered email campaign from a DIY retailer serving another channel.eBlast Example

Impactful Store Windows

Notable quote found in ColArt’s booth at this year’s Paperworld show in Frankfurt; “… 52% of consumers are more likely to enter a store if there is an impactful window display” and “… 75% of consumers informed their friends about a specific store because they were impressed by the signage” – Kissmetrics

ColArt Window design

These colorful and impactful gift sets and window pedestals will be available in time for this holiday gift giving season.

Protests & Political Activism

For many citizens recent national events have sparked a desire to publicly state opinions and get involved in the national debate.  Marches, rallies  and meetings are peppered with DIY signs expressing all sorts of points of view. The common connection for retailers who sell art supplies is the need of the sign makers to have the brightest, most sparkly sign materials from the simple Sharpie to paints brushes, poster & foam board, stencils, glitter glue and anything you can think of to make a distinctive graphic impact.


Short Term Trends

DIY Slime Making

Tons of videos showcase simple and safe recipes for making your own highly personalized and creative slime. Be aware that there is some controversy about the use of Borax in slime recipes. Erroneously it has been reported that Borax contains Boric acid. According to scientists from the University of Kansas this is not the case and most slime recipes are safe.

Bob Ross

Bob Ross complete with his “fro” and mellow style is back with the announcement of his full video lesson catalog available on Netflix Streaming. We are seeing classes and demonstrations popping up in the most trending and urban areas.

Hand Painted Rocks

In an era of high profile incivility and public unkindness a kind of “flash trend” has emerged.  As far as we can tell it began in Washington State and it’s simple; find a rock, paint a rock creatively, and then hide it so it can be discovered to bring a smile to others.

Longer Lasting Trends

Personalization and Making

Young professionals are voluntarily choosing to live in trendy urban areas across the country. They like the cultural benefits that cities bring, but they are also keen on things they make to improve and enrich their personal spaces.

Personalization and Making Part 2

Tools that make bringing creativity to life easy and fun are a hot trend in and of themselves. At the top of this list are paint markers. There are paint markers and then again there are paint markers that people love. Posca seems right at the top of that list. Watch this video and see if you don’t fall in love!

DIY Planning & Journaling

The most widely known in this category is called Bullet Journaling®, a popular form of list-keeping, especially among the online community.

Sketching & Drawing

The easiest way back into creativity for young, busy and successful millennials is most often what they loved doing during their school years; coloring, doodling, sketching and drawing. For this crowd it helps if in-store Sketching and Drawing departments are simple to navigate, break down intimidation and feature specific areas for getting started.

Derwent Sketching & Drawing Center guides and inspires using organization, lighting & color

Derwent Sketching & Drawing Center guides, inspires and activates new store visitors by using organization, lighting & color

Hand Lettering

Another Sketching & Drawing rooted trend that’s on fire is Hand Lettering which may be a rebellion against the cold, sleek, digital environments we find ourselves in. It’s appearing everywhere, giving rise to tons of videos, store demos and classes. The beauty of Hand Lettering is its flexibility and accessibility. Almost anyone can do it!

Shibori Tie Dyeing

Shibori is an ancient, easy and distinctive cloth dyeing technique from Japan dating back to the 8th century. Most commonly done with indigo dyes, naturally vibrant and rich. Here is a simple and captivating demo.

Liquitex Cadmium-Free Colors Are Coming!

Wednesday, April 26th, 2017

LIQ HB 59ml Cad-Free Line up

Liquitex will launch a new range of Cadmium-Free colors in 2017, giving artists a wider range of choice when selecting safe art materials. Since their foundation in 1955 Liquitex have partnered with artists to ensure that they continually evolve and innovate. As there is no universal view on the potential harm of cadmium pigments, Liquitex has chosen to acknowledge this and offer both alternatives side by side so that artists can make a choice based on their personal preference. ColArt is proud to be the first in the market to introduce a parity performance Cadmium-Free alternative for health and safety conscious artists. As a company they are committed to developing safe and sustainable alternatives without compromising on the performance of the paint.

The new Cadmium-Free range carries an AP (Approved Product) Seal from the The Art and Creative Materials Institute, Inc. (ACMI). The ACMI is an international association of about 200 art, craft, and creative material manufacturers which seeks to promote safety in art and creative products through its certification program. ColArt is a member of ACMI. ACMI-certified product seals (AP Approved Product and CL Cautionary Labeling) indicate that these products have been evaluated by a qualified toxicologist and are labeled in accordance with federal and state laws. The AP Seal identifies art materials that are safe and that are certified in a toxicological evaluation by a medical expert to contain no materials in sufficient quantities to be toxic or injurious to humans, including children, or to cause acute or chronic health problems.

The development of the new Cadmium-Free colors was the work of several ColArt chemists over a three year period, evaluating a huge range of pigments available internationally to discover the very best in terms of performance and match to existing Liquitex cadmium colors. The ColArt Innovation & Development laboratory applied several tests to demonstrate that the Cadmium-Free range is technically on par with the equivalent cadmium colors, for example:

  • Lightfastness to assess longevity
  • Color mass tone for brightness and overall match
  • Color reduction 10:1 with Titanium White to compare color strength and shade when mixed
  • Viscosity and rheology for handling properties
  • Specific gravity to test weight
  • Opacity check over black and white test card to assess coverage

Prior to the launch the range was rigorously tested not just in the ColArt Innovation & Development laboratory but also with the end user: artists. Liquitex identified regular users of acrylic paint and in particular cadmium colors for a series of tests. Each artist was given two identical sets of color, one set containing genuine cadmium paint and the other containing Cadmium-Free. The testing was conducted blind, without the artists’ knowledge of the difference between each set. They were allowed one month to work with and compare both sets. They were given a journal to keep during the assessment plus too a thorough a questionnaire at the end. None identified the fact that one set was Cadmium-Free.

Liquitex wants artists to experience first-hand that this is a true parity performance replacement for cadmium colors. Therefore the brand plans to invest in a robust communications campaign which will include digital advertising and a global social media campaign. The brand will also organize a number of demonstrations in-store as well as in the educational sector to make sure as many artists as possible get the opportunity to see the new range first-hand. Alongside this, Liquitex will provide informative point of sale materials for stores.

The 59ml range consists of 7 colors: Cadmium-Free Red Light, Red Medium, Red Deep, Orange, Yellow Light, Yellow Medium, Yellow Deep and will be available in stores July 2017. The 138ml range consists of 4 colors: Cadmium-Free Red Medium, Orange, Yellow Light, Yellow Medium and will be available in stores August 2017. The range of Hues will be discontinued and the Cadmium-Free SKUs will take the place of the Hues in the Heavy Body color range.

LQ artist comment

Strathmore Proudly Celebrates 125 year Anniversary in 2017

Wednesday, April 26th, 2017

This year at the NAMTA show, Strathmore incorporated a birthday theme into the booth which included a birthday cake and balloons to celebrate their 125th anniversary. The celebration will continue throughout the year with special themed activities and events for consumers and retailers, so watch for special activities on social media platforms to share with your customers.

125 Cake

125 HoraceAs part of the anniversary celebration, Strathmore created a unique cover for the standard 400-8 400 Series Drawing pad. The composition and construction of the pad is identical to the standard product, with the exception that the pad artwork has been revised to include an image of founder Horace Moses, done in graphite by artist Heather Rooney. The cover also includes the Strathmore 125 year anniversary logo. The product with the commemorative cover will ship automatically on orders throughout 2017.

125 Pad

The history of the Strathmore Paper Company began on St. Patrick’s Day in 1892 when its founder, Horace Moses, opened the Mittineague paper mill in West Springfield, MA.

125 Mill

Mittineague Paper Mill

125 LogoSoon after opening the first mill, Horace visited the Valley of Strathmore in Scotland. The thistle was in full bloom and the beauty of the site impress him so much that he started using the name Strathmore and the thistle as a symbol of high quality art and printing papers. The Strathmore brand name began to appear on fine art papers in 1899 and quickly became known as one of the highest quality art papers used by many leading artists around the world.

Strathmore’s long history includes a commitment to innovation, listening to artists and continuing to introduce new products that enhance artistic ideas and aspirations, like producing the first recycled sketch papers in 1972 called Shelburne Phase II Sketch. Strathmore strives to manufacture their products in the USA, which allows them to control the quality and consistency artists have come to expect from the brand.

Beyond founding Strathmore, Horace Moses was known not only as an industrialist, but also as philanthropist who made many generous contributions of his time and finances towards the betterment of youth, the furthering of the arts, and the study of agricultural science. His gifts continue to enrich the lives of people all over the world to this day.

In 1919, Horace Moses founded Jr. Achievement, with the mission to provide boys with practical training in running small businesses of their own. The United States Postal Service honored Mr. Moses in 1984 with a commemorative 20¢ stamp.

In addition to Jr. Achievement, Horace Moses made many significant contributions financially and through the gift of land for other organizations including Boy Scouts of America, 4-H, Green Mountain Junior College, Eastern States Farmer’s Exchange, Valley View Cemetery Chapel, Moses-Ludington Hospital, Ticonderoga Community Building, Liberty Monument, Hancock House, and the New England’s state fair.

Reminisce with these historical photos from Strathmore’s past:

Strathmore employees in 1900:

125 Employees


The Strathmore Paper Company – 1916

125 SAP

Sorting cotton rags to be used for cotton paper:

125 Cotton


The pulper:

125 Pulper