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    Derwent Procolour is Here!

    Two years in the making, PROCOLOUR is here! Derwent is proud to announce the latest addition to its colored pencils’ range. It’s the perfect combination of a strong point and smooth laydown, with a texture that has the covering power of wax but glides like an oil. Unique! Unique, Unique! and an instant artist favorite! With a range of 72 carefully selected colors (90% of which are lightfast scoring 3-8 on the Blue Wool Scale), your customers will enjoy creating beautiful long lasting pieces of art work! For more info, please visit: www.derwentart.com/procolour For more info on lightfastness, please visit: www.derwentart.com/lightfastness

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    Amsterdam Acrylic Inks – Come & Get Them!

    Acrylic inks are so diverse in how they can be used and that may explain why they are riding such a huge growth cycle. They appeal to so many different artists, from painters to graphic artists or sequential artists to calligraphers.  It hasn’t taken long for them to find out about Amsterdam Ink and the word is out… this stuff is good!  Boasting very high pigmentation and a special formula that prevents settling, artists are surprised by the quality.  Super opaque white, dense dark black and metallic colors with real “bling” have been some of the highlights.  See Calligraphy Masters Video Review https://youtu.be/UFXrqT-3y88 The entire line of 46 colors is…

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    Golden News July 2017

    Art Benefit Auction for the Sam & Adele Golden Foundation for the Arts! The Sam and Adele Golden Foundation will be celebrating its 20th anniversary with an art benefit auction. There will be over 180 works of art available for sale, generously donated by artists, artists in residence, and the Golden family. Although you may not be able to join on August 12 for the LIVE and SILENT auctions, Golden invites you to participate in the ONLINE auction. Visit Paddle 8 (link below) now to preview the selection of art, and the value of the artworks. On July 31, the auction site opens for two weeks, with the addition of revealing beginning bid prices. The ONLINE auction…

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    Winsor & Newton Brings Something New to the Surface

      Winsor & Newton recently reenergized its offerings with two new surface introductions: Water Colour Paper and Canvas. In their tireless efforts for top quality products they have resourced new factories, new specifications, and higher standards to offer you excellent surfaces that complement Winsor & Newton’s established product ranges at great values for consumers. The Winsor & Newton Water Colour Paper is a cylinder mould-made paper manufactured with the finest raw materials. The collection offers two tiers: professional water colour paper which is 100% cotton and is offered in a variety of surface textures and weights, and the classic water colour paper which is made of archival grade wood pulp. The professional…

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    How Good of a Deal are Big Tubes? Gamblin Explains

    Large tubes of Gamblin are an outstanding value for the artist. It’s no wonder half our paint is sold in large tubes. Artist’s Grade In our Artist’s Grade range, artists save 39% on Series 1 colors versus buying 37ml tubes. Across all series, artists save an average of 36%. Gamblin 1980 For serious students and working artists painting big, large tubes of 1980 are an even better deal. On Series 1 colors, artists save 46% versus buying 37ml tubes. Across the entire range, artists save an average of 38%. Compare these savings to other brands and you’ll find Gamblin’s discounts for buying big exceed what most other brands offer. What else should I…

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    Zebra Stainless Steel Retractable Pens & Pencils!

    Take advantage of the hot mechanical pencil trend with a brand-new Steel Pen and Pencil assortment from Zebra Pen! Year to date, mechanical pencil sales are up over 30% in sales and gel pens are seeing tremendous growth. This new assortment from Zebra includes both and is a perfect addition to your offering providing customers with well-designed pens and pencils that are surprisingly affordable. Steel is popular for many reasons. First and foremost, the barrels are made of stainless steel which is sleek, smooth and strong. Add in features like a comfortable grip, a metal guide pipe, smooth flowing ink, sturdiness, and an easy refill process, and we are talking…

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    Strathmore Monthly Giveaway on Instagram!

    Strathmore is encouraging artists to post a photo of their customized Vision cover art on Instagram, and they can win a monthly giveaway of $100 worth of Strathmore products! Retailers can share social media information on the giveaways, or mimic the idea on their own social media platforms.   HOW IT WORKS: Artists post a picture of their work made on the cover of their Strathmore Vision pad to Instagram. Artists tag Strathmore in their post (@strathmoreart) and use the hashtag #strathmorecovers During the first week of every month from July through December of 2017, Strathmore will randomly select a winner from the pool of participants to win a pre-selected…

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    Chartpak’s New Paper Lines Explained

    Chartpak, Inc. is excited to announce that their new paper lines are now available and ready to ship! Chartpak prides themselves on creativity which is why it is an integral part of their legacy. They strive to deliver to each artist a professional range of products – and this new paper line is no exception. Developed for artists by artists, recognizing that each brush stroke, each sketch, and each rendering deserves added benefits and unique functionality. The papers, as well as the features built into the pads, were developed and tested by Chartpak’s staff of professional artists and their network of art ambassadors. Chartpak worked diligently with their mill partners to ensure that the papers were designed…

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    Princeton Redesigns the Catalyst Tools Display

    Princeton has introduced a redesigned Catalyst Tools display that reduces shelf space from 48 inches to only 30 inches. It features new graphic signage, along with Golden’s hand-painted swatches demonstrating the various techniques and textures that Catalyst tools can create. Dealers can email Howard  (howard@princetonbrush.com) to request a new empty display fixture, free of charge. FYI-The new display does not include a few of the slowest selling SKUs. Though not discontinued, they have been removed from the display in order to allow for a more compact footprint!

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    Announcing Winsor & Newton Paper and Canvas Display Contest

    Show off Your Winsor & Newton Paper and Canvas Display & Win Big Ready to show off your creativity? In celebration of the newly launched Winsor & Newton paper and canvas range, we bring you our next contest. We want to see what your paper and canvas display looks like in your store! Take a picture of your display, share it with us and get rewarded if your display is the best of the bunch. The reward: $1,000 of Colart product at MSRP. One winner will be chosen and featured in our next newsletter. Submit your paper and canvas display photo to getintouch@colartusa.com by August 1, 2017. We look forward…

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    Gamblin’s Fall Back-to-School Promotion

    Gamblin’s Fall Back-to-School Promotion is in full swing School’s out and summer has arrived. Gamblin’s 2017 Fall Back-to-School promotion is in full swing! Take advantage of the deals below to stock up on inventory for a successful back-to-school promotion. The following items will be on promotion from now thru September 30. Gamsol – additional 10% off  net (57.25%) 1980 Oil Colors – additional 10% off net (57.25%) Solvent-Free Painting Materials – additional 10% off net (57.25%) Use Flyer Code = BT when ordering  

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    Choosing the right Jacquard Screen Printing ink for your store

    The most important thing when choosing the right screen ink is knowing your customers and what they need. Screen printing is a complex category and customers often need assistance making the right choices. Do you have mainly professional printers, novice, or both? Are they printing primarily on paper, fabric or vinyl? Is the main concern cost, durability, color selection, or…? Jacquard offers two lines of screen printing inks that cover all the bases. Below is a great reference guide for understanding the differences between Jacquard Professional Screen Printing Ink and Versatex Ink. Jacquard Professional Screen Printing Ink Professional quality and unlike any other ink on the market. For virtually any…

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    Golden News – May 2017

    Reinvigorating the QoR® Watercolor Brand In February Golden Artist Colors introduced an investment in pricing and consumer marketing to reinvigorate the QoR Watercolor brand. The long term success of QoR watercolor is a key pillar within the Golden Artist Colors vision. The brand’s patented Aquazol® binder, which enables high pigment concentration and increased application options, and its line of innovative watercolor grounds are loved by many artists who have tried the brand. Due to significant premium pricing and the introduction of an entirely new brand identity (QoR), the QoR brand was not delivering the consumer adoption rates that GOLDEN, or you, desire. To reset QoR on a growth trajectory of…

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    Groovy, Baby! Jacquard Goes Hippie Retro

    Although resist dyeing techniques (including ones involving binding of fabric prior to coloring) date back at least 2,500 years, tie dyeing as it has come to be known is a distinctly American artform that was born out of the freewheeling hippy days of California in the 1960’s. Even today, multi-colored tie dye motifs like the rainbow spiral are widely associated with the love movement that took America by storm some forty years ago. Though tie dye has been absorbed into more mainstream aesthetics in recent years (see “tie dye chic,” for instance, a popular “yuppie” fad), it remains a markedly American tradition. Believe it or not, Jacquard was the very…

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    Princeton Brush 2017 Signage Updates

    Princeton Brush has updated color coded price strips for all of its displays based upon the 2017 price increase. Here are the options available: SNAP! Spinner Floor Display 9100 Real Value Wall Rack 9100 Spinner Floor Display 3750 Select Wall Rack (not counter/spinner displays) Retailers are encouraged to email Howard directly at howard@princetonbrush.com with specific details of what they would like and they will be sent immediately

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    Make Calligraphy Pop with Jacquard’s Pearl Ex Pigments

    Calligraphy is arguably the most enduring ancient art form. Now, in the age of social media, it is experiencing a major renaissance. See this month’s trend report on Hand Lettering. That is exactly what Jacquard has seen with their Pearl Ex pigments (Jacquard’s line of over 30 metallic/pearlescent mica pigments), which in recent years experienced an incredible surge in popularity, particularly among calligraphers. Search #PearlEx hashtag on Instagram, and the majority of the thousands of images that you will see will be of beautifully penned words, sparkling and shiny in well-lit videos or stills. Calligraphers are particularly fond of metallic colors. So much so that many of them banded together…

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    Introducing NEW Strathmore VISION

    Artists are as unique as their vision. That’s why Strathmore has listened to their requests for a series of artists pads with covers that can be customized. For the first time ever, this new line of products features a tear away fly sheet that reveals a heavyweight, customizable, blank cover made from high quality, steel blue mixed media paper. All products feature the new customizable cover, which is made from a specially created 184 lb / 300 gsm steel blue mixed media paper, and is suitable for use with wet and dry media. Artists can feel free to let the world see their vision using the materials of their choice, ultimately showcasing…

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    Trends Worth Watching

    In recent tracking of Art & Craft retailers email campaigns, some notable trends are emerging. We’re following these developments closely and we think it’s so important to note that we’ve included a new section in the MacPherson’s Back-to-School Buyers Guide. It’s chock full of Trend opportunities to inspire and activate consumer engagement in your store. Look for it in your mailbox soon! Retailer Marketing Trends Print advertising, in store flyers & newspaper ads, continue to be a challenge as costs rise and circulations fall. The trend seems to be moving in the direction of retailers actively building their email mailing list and mailings going out more frequently (at least 3 days per week). A…

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    Liquitex Cadmium-Free Colors Are Coming!

    Liquitex will launch a new range of Cadmium-Free colors in 2017, giving artists a wider range of choice when selecting safe art materials. Since their foundation in 1955 Liquitex have partnered with artists to ensure that they continually evolve and innovate. As there is no universal view on the potential harm of cadmium pigments, Liquitex has chosen to acknowledge this and offer both alternatives side by side so that artists can make a choice based on their personal preference. ColArt is proud to be the first in the market to introduce a parity performance Cadmium-Free alternative for health and safety conscious artists. As a company they are committed to developing safe and…

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    Strathmore Proudly Celebrates 125 year Anniversary in 2017

    This year at the NAMTA show, Strathmore incorporated a birthday theme into the booth which included a birthday cake and balloons to celebrate their 125th anniversary. The celebration will continue throughout the year with special themed activities and events for consumers and retailers, so watch for special activities on social media platforms to share with your customers. As part of the anniversary celebration, Strathmore created a unique cover for the standard 400-8 400 Series Drawing pad. The composition and construction of the pad is identical to the standard product, with the exception that the pad artwork has been revised to include an image of founder Horace Moses, done in graphite by artist…