Looking for something to increase store traffic and inspire sales this year? Take advantage of Strathmore’s Online Workshop Series – which started March 10, 2014. Promote the start of the workshops in your store, on your website, on Facebook… and drive sales as students purchase from the class supply list (there are over 15,250 students registered already!)
The Strathmore 2014 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by experienced artists. Students follow along as instructors guide them through various topics and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art.
Here are three ideas for retailers to take advantage of the program:
- Create Workshop Supply End Cap – Download this poster/handout pdf and create an end cap featuring workshop supply list. Use the poster on the end cap to promote the workshops as well as in the window and at check out.
University Art Endcap - Follow Strathmore Artist Papers on Facebook – Strathmore Facebook page– and share our posts with your fans. This is a really easy thing to do. Strathmore shares on-going information and reminders about the Workshops on Facebook. Ask your fans to stock up on class supplies at your store!
- Create your own workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting handout. Makes hosting your own event easier! Original artwork by workshop instructor Earnest Ward
Interested in learning more? Contact your MacPherson’s Account Manager for ideas of how you can drive more traffic and sales with Strathmore’s 2014 Online Workshop Series. Visit Strathmore Artist Papers at Strathmore Artist for more information about the 2014 Workshop Series