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STABILO Contest – Win a Trip to Germany!

The STABILO Point 88 and Pen 68 are the hottest colored writing markers we offer. Why? Because they’re unique, colorful and affordable. In the art supply market they present an amazing opportunity for impulse sales because the target market is the young of art. The key to jump starting sales is offering these gorgeous new complete displays and employing a creative merchandising strategy that aims at these products youthful appeal. To encourage this approach, we have teamed with STABILO to sponsor a nation-wide retailer contest focusing on the spirit of STABILO.

Here’s what you need to know:
Purchase both the new Point 88 360-pen & Pen 68 360-pen displays, and qualify to enter the Trip to Germany contest. Create a unique display showcasing STABILO products between July 1st, 2008 and December 31st, 2008. The focus should be on the new Point 88 and Pen 68 displays, but any and all STABILO products can be incorporated. The more creative, vibrant and grand the display, the better! It should convey the spirit of STABILO and promote a strong brand image. Materials from the STABILO promo pack can be used, but retailers are encouraged to come up with their own decorations as well.

Host an in-store STABILO event. Hold demos, classes, raffles, special promotions – whatever you can think of that will get customers in the store learning about, trying, and buying STABILO.

Event must be advertised in advance in some form and proof of advertising will need to be submitted.

To qualify, STABILO purchases in total from MacPherson’s for 2008 must be greater then 2007.

PRIZES:

2 sets of winners will be chosen – 1 from the eastern region and 1 from the western region.

2nd Prize: A $100 gift card for both the winning retailer and sales rep.

1st Prize: A $500 gift card for both the winning retailer and sales rep.

GRAND PRIZE:
The grand prize package includes 6 nights in Germany – 2 in Nuremberg, 2 in Munich, and 2 in Berlin. The planned itinerary will include a guided tour of the STABILO factory; other activities are yet to be determined. Hotel and domestic travel arrangements will be arranged and paid for by MacPherson’s.

Winners will make their own international flight arrangements; MacPherson’s will reimburse for the international round-trip ticket from the winner’s closest international airport to Nuremberg, up to $1200.

All meal expenses in Nuremberg will be covered by STABILO. Each winner will receive a $300 meal allowance in advance for the other 2 cities. All winners must travel together during the same week. The week will be chosen by the winners and must be in 2009.

Download the STABILO Contest Entry Form or contact your MacPherson’s sales rep for more details.

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