Announcing the reintroduction of Grumbacher Academy Oil paints.
- 45 colors in 37 ml tubes 18 colors in 150 ml – a wide spectrum of colors with a minimum number of SKUs
- 17 exciting new colors (dropped 2 colors, so total is now 45)
- A new contemporary look for the tubes and display
- All colors have an ASTM lightfast rating of 1 Excellent – students and professionals alike can use Academy oils with confidence, knowing they will stand the test of time
- The colors in the Academy oil line have been crafted to maintain their Chroma better than other student brands when diluted, providing predictable and more stunning colors when mixed
The System
Virtually every color in the Academy Oil line is a collegiate version of a Pretested color (though not necessarily the same pigments.) Grumbacher’s system of color and product numbering allows a student to graduate to a professional grade with a full understanding of their color palette. For example, T168 (Academy Prussian Blue) is the same hue as P168G (Pretested Prussian Blue) in mass tone. Artists tend to evolve to professional colors a color at a time. They don’t just throw out the student color and buy a whole new line. This system helps them with the transition.
Note that, with the exception of the colors which contain heavy metal pigments, all Academy numbers follow this system. Also, note that Pretested has a significantly higher pigment load and superior tinting strength.
Price Points and important 150ml size
- Value is important, as long as the product does not exceed key price points
- Grumbacher offers 45 colors in 37ml tubes at a price point of $6.75
- Grumbacher offers 18 colors in 150ml tubes at a price point of $15.10 while still providing a value savings on a per milliliter basis of 25% to 35%
- Competitive products have, or will soon exceed, a $20.00 price point with their value tubes (And Grumbacher’s research suggests that at $20.00/tube, students have a significant resistance to buying)
- “New” Academy Oil assortments are offered at 50/35%, with free rack and free freight