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Elmer’s News February 2009

Elmer’s exhibited at the 2009 CHA Winter Show and previewed a variety of exciting new lines and products.  For those of you not able to attend the event, the new introductions included :

  • A full spectrum of Elmer’s kid’s general craft supplies (everything from pom-poms to beads and beyond)
  • The next generation of X-ACTO knife
  • A new Conté counter display
  • New compact project display boards
  • An updated foamboard accessory rack
  • A vast array of brand new kids’ art and craft sets

More information will be forthcoming on these product launches and you will be able to see everything first hand at the NAMTA Show in May.

In order to help drive your second quarter sales, Elmer’s is pleased to offer extended promotional discounts on an excellent variety of popular products that are featured in the MacPherson’s Spring Buyers Guide.  Please look for the following specials as a way to build awareness and sales of several of our newly introduced products along with other popular sellers.

Elmer’s/Bienfang Board Products:

o   Acid Free Foam Board – This 2-sheet package of 20″ x 30″ offers a slip sheet with color graphics.  The product is excellent for framing and photo mounting and is 3/16” thick.

guideline-pdbo   New Guideline Board Products – All of these new items offer a faint guideline that is printed on the board.  Perfect for mounting, cutting, or alignment, the grid cannot be seen at a distance.  Great new value added board products to complement your current assortment.

  • Black on Black Guideline Foam Board – 20” x 30” size, single sheets
  • White Guideline Foam Board – 20” x 30” size, 2-sheet package with slip sheet and color graphics
  • Tri Fold Project Display Boards – 36” x 48” white foam project display  boards.  Product is shrink wrapped with color graphics.

o   Stratocore – All plastic 20” x 30”  boards are available in white, yellow, black, and clear.  The product is completely weatherproof and waterproof, easy to cut, and light weight.  Perfect for outdoor signs, yard art, craft projects, and model making.   Stratocore will be featured in the Spring Consumer Sales Flyer being offered by Creative Catalog Concepts.

notesketch-imageo   Bienfang NoteSketch – Totally unique product features a lined area on half of the page, with the other half blank.  Available in 2 sizes, 5 ½” x 8 ½ “ and 8 ½’ x 11”.  One version has the page split horizontally and the other has a vertical orientation.  Perfect for field sketching, journals, lab courses, etc.  Fantastic complementary product for any fine art and/or commercial paper section.

o    Bienfang Watercolor Papers-Two varieties to choose from:

watercolor-padso   Aquademic 90# Watercolor Paper – Available in a 100-sheet 18” x 24” package or in pads, sizes 9” x 12”, 11” x 15” and 18” x 24”.  This product offers exceptional quality at a very economical price.  Uniform whiteness, medium surface texture, and excellent formation.

o   Neutral PH 140# Watercolor Paper – A standard weight paper with medium surface texture.  Will resist yellowing over time and will preserve the original integrity of the artist’s colors.  Offered in pads, sizes 9” x 12”, 11″ x 15” and 18″ x 24”.

In an effort to build new product awareness and stimulate consumer sales, Elmer’s is proud to be a sponsor of two upcoming industry trade shows that will be uplinked to PBS stations.  These are:

The 12th series of Hands on Crafts for Kids, hosted by Kathie Stull, which uplinks March 15.

The 14th series of Scrapbook Memories, hosted by Julie McGuffee and Beth Madland, which uplinks March 22.

Please reach out to your MacPherson’s sales representative if you have any questions regarding the above mentioned products or programs or contact Mike directly at mmankowsky@elmers.com.  He would love to hear from you!

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