At NAMTA in Orlando this year Gamblin offered a mini-seminar for retailers visiting their booth. Here is the outline of the compelling program they presented:
Gamblin has led the industry in developing simple, compelling programs and content retailers can use to build their community of artists and build their sales. Below are some easy things you can do, right now, to build your community and your sales.
Building your community | Share content. Save time.
You want to talk to artists about more than just special deals, but don’t always have the time to create fresh content every day. No problem. We can help.
With just a couple of clicks, you can engage and inspire your painters…and drive foot-traffic to your store.
Our Gamblin Studio Notes and Gamblin Paint Rag Newsletters have buttons that let you easily share them with your artists. Retailers that do are getting great results. If you are not receiving these newsletters, let’s fix that today.
You can also simply “Share” our Facebook posts and add your own personal or promotional message.
Get in the flow of content by clicking to “Like” Gamblin at: Gamblin at Facebook
Finally, Gamblin web content such as our Navigating Color Space video, Interactive Mediums Guide and past Studio Notes Newsletter can easily be republished to your own email list or shared thru social media.
Building Sales | Get with the program. Get results.
Each Spring and Fall, Gamblin offers buy-get programs to retail partners. These programs are proven foot-traffic and sales generators that cost nothing to take advantage of.
Spring means Torrit Grey and painters looking for it. Use the Promotional Images and Copy located on our retail portal to let them know you’ve got it and that you’ve got great deals on Gamblin products to go with it.
This Fall we will offer a buy-get promotion around our award-winning FastMatte Alkyd Oils. With any $25 purchase of Gamblin materials, artists will receive a FREE 37ml tube of FastMatte Titanium White.
During Winter Back-to-School, and during other times of the year by request, we send-out free samples of Gamsol and other products you can use to get folks into the store to try and buy new materials.
Photos, logos and copy to support your communications regarding Torrit Grey, as well as our other promotions and products, are posted on our Retail Portal at: www.gamblincolors.com No username or password is needed.
One more thing | A Few Tips for Social Media
- Focus and do it right. Start with one thing, Facebook perhaps, commit to it and learn as you go. There’s nothing worse than spreading oneself too thin and not being able to stay fresh online. Stale = dead.
- Two to Three posts a week. As a minimum, post to Facebook two to three times per week. It may be helpful to mix it up with one information post, one more inspirational, and one that’s more transactional…a special deal or upcoming sale, perhaps.
- Your Facebook friends are your best friends. Take care of them. Consider giving special previews or special coupon/deals to your Facebook friends, just as you might for people on your email list. Be responsive when questions or suggestions are posted on your page.
- Don’t set yourself up on Facebook as a person. This has all sorts of limitations – and risks. Sign-up as a company.
- Try migrating your email list to Facebook. Folks that want more frequent dialogue can opt-in to Facebook. Those that don’t like it, don’t have to. No harm. No foul. Offer your email list something for opting in…it’s worth it to have a more engaged dialogue with them.
- A picture is worth a thousand words. Use images in your posts. Words alone are boring and often get little traction. Images increase engagement, “Likes” and Shares.