Strathmore Artist Papers™ is excited to announce its 2012 Online Workshop Series which will begin January 1, 2012. This program reflects Strathmore’s commitment to offer consumer promotions that help drive retail sales by creating awareness of new products that inspire artists to create.
The free workshop series will feature experienced instructors using a variety of media and materials to teach three different workshops topics: Mixed Media Art, Watercolor Sketching and Life Drawing. Each workshop includes instructional videos, downloadable instruction sheets and inspirational tips from the instructor.
Strathmore is collaborating with art instructors Traci Bautista, Cathy Johnson and Mike Mattesi and Stevens 470 Marketing & Creative to develop the online workshops.
Last year, Strathmore’s 2011 Visual Journal Online Workshops attracted over 8,600 students and earned the NAMTA 2011 Business Innovation Award.
Strathmore is offering a versatile, tear off flyer pad for retailers to use to promote the workshops. Retailer benefits are numerous: Inspire artists to create more art, more often; increase sales as consumers purchase from class supply lists; drive store visits each time a new workshop is released; and use educational content to create their own event or workshop.
Visit Strathmore Artist Paper’s web site to order your tear off flyer pad today! www.strathmoreartist.com
Your MacPherson’s sales representative has all the tools and information you’ll need to help start planning your own event or workshop.