Industry News

Golden’s Primary Marketing Priorities: Williamsburg Oil Mediums & Merchandising

One primary strategy that Golden Artist Colors will be targeting for 2011 is:

Support of Williamsburg Handmade Oil Colors

1. Williamsburg Handmade Oil Colors Merchandising

As mentioned earlier this year, in order to further support the Williamsburg Handmade Oil Colors line, GOLDEN is introducing a number of new items and enhancements to the merchandising materials available, further warranting your interest in the brand.

2. Williamsburg Handmade Oil Mediums

One of the recent improvements was the change in packaging for the Williamsburg Mediums. In order to better align the packaging for the Oil Mediums with the professionalism and prestige of the Williamsburg brand, these products will now be available in new square, glass containers for the 2 oz., 4 oz., 8 oz., and 16 oz., sizes. These have begun shipping, so you should see them soon!

For more information, contact your MacPherson’s Sales Representative, GOLDEN Sales Representative, or Williamsburg Technical Support at Golden Artist Colors by calling 1-800-959-6543.

 

 

 

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