Market Priorities: The New Strathmore Mixed Media Papers Break New Ground

Strathmore Artist Papers™ recently introduced new Mixed Media Fine Art Pads to meet the needs of a large and growing segment of consumers.

According to research, “9% of all art pieces created are considered mixed media/collage.”  Mixed media is described as a “new and growing segment of the artist market.”* The program is another example of Strathmore’s commitment to develop innovative new products that help grow the market and create in-store news and excitement for retailers. Mixed Media is also popular among “crossover consumers,” defined as crafters crossing over to art materials and techniques.

Strathmore Mixed Media Fine Art Pads are specifically designed to meet the growing consumer demand for paper that offers true performance for both wet and dry media.

They combine  the characteristics of watercolor paper and the finish of a drawing sheet, creating a paper that performs unlike any other in the industry. Strathmore Mixed Media paper is ideal for watercolor, gouache, acrylic, graphite, pen and ink, colored pencil, marker, pastel and collage. The comprehensive offering includes a full range of formats and sizes allowing retailers to take full advantage of the opportunities created by this strong growth category.

Learn how the new Strathmore Mixed Media program can increase the productivity of your retail space by contacting your MacPherson’s sales representative today.

*NAMTA Artists and Art Materials 2009 Study



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