Registered for NAMTA 2011?
Attend Educational Session by GOLDEN Working Artist Program Director, Patti Brady.
Utilize this opportunity to gain valuable industry knowledge that you can take home to staff and don’t forget to visit the GOLDEN / Williamsburg booth while you’re at the show (#208). Tuesday, April 12, 4:00 pm – 5:30 pm.
Selling Your Acrylic Aisle to All Your Customers For some customers, the long acrylic aisle can be overwhelming and downright confusing. What do I do will all this stuff? From glossy to matte, from thick to thin, one white medium to another white medium, and pigments with unpronounceable names, the dilemma is how do we sell these? This special workshop will help you sort through the basics and then look at some of the odd pigments and weird gels that stump the best of us. After this session, you will be able to enthusiastically help your customers and turn them on to new acrylic possibilities. Acrylics can be used by all your customers, from color pencil addicts, crafters, oil painters, spanning the tastes from traditional to wildly contemporary. This will be fun and definitely hands-on with wet materials!
You must be registered for the NAMTA show in order to sign up for Patti’s session. Go to https://www.namta.org/i4a/ams/publicLogin.cfm for more information.
GOLDEN Strategic Market Initiative Policy Reinforcement
Effective 2/14/11, in concert with price changes, were enhancements to the MAP policy at Golden Artist Colors. GOLDEN advertising limits remain the same at 30% off every day and 40% off during promotional periods. However, Williamsburg has now been included in the initiative with advertising limits at 20% off every day, 30% off during promotional periods.
Please check your promotional calendar for appropriate dates.
If you have any questions about any of the above information, contact your MacPherson’s sales representative.