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Sanford News – January 2011

• The new Sharpie 80’s Glam colors will be available from MacPherson’s in February of this year. The colors are available in 5 per card Fine and 5 per card Ultra Fine sets. The new colors are listed below:
• Legwarmer Orange
• Jellie Pink
• Valley Girl Violet
• Argyle Green
• Banana Clip Yellow

stained-by-sharpieSharpie will soon offer two carded Fabric Marker sets called Stained by Sharpie. These are brush tip markers Stained by Sharpie is designed to draw or doodle on most fabrics. The ink does not bleed or fade and does not wash out during normal wash cycles. Sharpie will offer a 4 per card Black, Red, Blue and Green as well as an 8 per card Black, Red, Blue, Green, Pink, Orange, Purple and Yellow.

stained-by-sharpie-package

• Ask your MacPherson’s representative about the new Prismacolor Scholar line. This product line addresses the gap between Prismacolor Premier and the children’s coloring lines such as Crayola, Dixon and Rose Art. The Colored Pencils are far superior to entry level products and are moderately priced. Scholar pencils are excellent for layering and blending. Prismacolor will have 10 color bullet and brush tip marker sets available in early March which will complete the Scholar category offerings.

• Starting in mid February, Prismacolor will introduce a new carrying case for the Prismacolor Double-Ended Markers. The durable, black nylon zippered case holds up to 24 markers. It easily converts to a desk top easel for class room or studio work. The MSRP is $18.52. Your MacPherson’s representative will have details soon.

1776355-case_open-with-markers

• The Design Brand name will get phased out as we move through 2011. Your MacPherson’s representative has specific SKU information. Please feel free to contact Dan Canny with any questions or concerns as well as your MacPherson’s representative. You can email Dan at dan.canny@sanford.com. There’s a short summary below as to what will occur with the remaining Design SKU’s. One of three things will happen with the existing Design products; they will transition over to Prismacolor Scholar, they will transition over to Prismacolor Premier or they will be discontinued by the end of 2011. Again, for specific SKU information, please contact either Dan Canny or your MacPherson’s representative.
• The Design brand will disappear over the next year
• Open Stock Graphite Pencils discontinued by 12/31/2011
• Five 2/cd plus the 2052 drawing set will transition to Prismacolor Scholar during 2011
• The Ebony Pencil, design Art Gum, Kneaded, Magic Rub and Design 2000 Plastic Eraser will all transition to Prismacolor Brand products during 2011
• All transitioned products will be labeled “formerly Design” in order to ensure consumer recognition and continuity

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