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Sanford News for August

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·      Prismacolor will introduce two Marker Sets for Sequential Art and Manga use in September of this year. MacPherson’s has a great promotion that includes these two new sets and a FREE Strathmore Sequential Paper pack. You will see this offer in the Holiday Consumer Buyer’s Guide offered by Creative Catalog Concepts (CCC) and in the MacPherson’s Holiday Trade Buyer’s Guide.

·      Prismacolor has also just approved a Holiday Consumer rebate effective for purchases made between November 15th and January 15th 2010. More details on this as we get closer to Holiday time.
·      The Prismacolor BTS rebate form itself is available as a pdf download at www.prismacolor.com and can be printed directly from that site. This is a great selling tool that is tailor made for incremental selling. Your customer will receive a $10 rebate for a purchase of $50 or more of ANY Prismacolor branded product. The rebate is available on purchases made between July 1, 2009 and October 15, 2009.

·      Don’t forget about the Prismacolor Merchandising contest. We are awarding prizes of $1,000 for 1st place, $750 for 2nd place and $500 for 3rd place. The whole purpose of the contest is to get Independent Dealers to make secondary placement a regular part of your seasonal selling strategy. Any secondary placement should also include the Prismacolor Consumer Rebate materials. Ask your MacPherson’s sales contact for all the details.

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·      The Prismacolor Illustration Marker web based national advertising campaign kicked off on August 1st not July 15th as previously stated and runs through October 1st. You can check out its landing page at the link below. Have your sound up! In addition, Sanford will do an email blast to all consumers in its database touting the Illustration Markers and the $10 consumer rebate available for purchases of $50 or more in Prismacolor Product.
Prismacolor Illustration Markers

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