Liquitex Expands Basics Acrylic Range to Offer Artists More Choice

BASICS

Liquitex is launching a new range of Basics 400ml squeeze bottles, Basics mediums, and Basics sets developed for students and artists who are looking for dependable quality at an economical price.

Basics 400ml provides a size option between the 250ml tube and the 946ml jar in an easy-to-use squeeze bottle. The squeeze bottles are available in 24 colors at the end of July.

Liquitex launched eight new mediums in July designed to help student artists explore their creativity. In addition to Gesso which already exists, the new products consist of core mediums: Gloss Gel, Modeling Paste, Iridescent Medium, Coarse Texture Gel, Gloss Fluid Medium, Matte Fluid Medium, Gloss Varnish, and Matte Varnish. A Mediums Trial Set priced at $14.99 for student artists who want to enter the mediums range without price being a barrier rounds out the offering.

An expanded set selection includes a Basics Best Sellers Set in a clear brick format that contains 24 – 22ml best-selling colors and has a handle for easy carrying that will be available to ship in late October.

In appreciation of your support of Basics, Liquitex is offering a Dealer Loyalty Program growth rebate (over and above any Colart rebate program) for the calendar year 2017. For further details about this program please contact your Colart sales representative.

Liquitex will also offer various point-of-sale items, such as a hand-painted blade with all 48 Basics colors in July and August to help the Basics presentation in store stand out and help educate student artists. There will also be a Fall Back to School promotion, offering 15% off the entire Basics range.

Basics rack

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