Williamsburg Oils “Artist Picks” Spring Promotion
In order to continue to drive trial of unique Williamsburg Oil Colors, GOLDEN has developed a countertop display highlighting 4 colors endorsed by professional artist testimony and usage suggestions. Colors featured are Courbet Green, Payne’s Grey Violet, Prussian Blue, and Raw Umber. The countertop display is available at an additional 15% to retailers. Items featured in the countertop display are eligible for a MAP of 40% off list price during the promotional period. The promotion period runs from April 3 to May 26, 2017. The retailer order and shipping period is from March 20 to May 12. Orders placed via distribution will drop ship to store.
WB “Artist Picks” Counter Unit – Item # WB6008P30-0, UPC # 738797965393, List Price $270.24
Please contact your MacPherson’s Account Manager with any questions about the above-mentioned trade and consumer promotions in addition to other upcoming Sales and Marketing initiatives with the QoR Watercolor brand of products.
GOLDEN Introduces New Packaging Utilizing Post-Consumer Recycled Material
In alignment with Golden Artist Color’s aspirations for environmental sustainability, the company will begin introducing 25% post-consumer resin on some of its cylinder and jar packages. By collaborating with Cortland Plastics and Empire Emco, two local New York companies, GOLDEN was able to secure new containers and will introduce the packaging change to customers within the first quarter of 2017.
With this packaging transition, there will be no change to the dimensions or shape of the containers. It is possible that customers will notice a very slight change in the container color, with minimal cloudiness, as compared to current packaging.
Containers affected by the change are as follows:
- Cylinders
- 1 oz., 4 oz., 8 oz., 16 oz.
- Jars
- 8 oz., 16 oz., 32 oz.
GOLDEN will continue to consider future opportunities where utilization of post-consumer resin aligns with corporate strategies and initiatives. If you have any questions about this change, please contact Regulatory Affairs Director, Ben Gavett at bgavett@goldenpaints.com.