Smart and effective merchandising has proven to make a measurable sales and customer satisfaction difference in art and craft material stores. When done right, product and category merchandising helps your customers navigate easily to what they are seeking and subtly exposes them to new, unique products that can help them achieve satisfaction in pursuit of their creative expression. With this competition we are hoping to encourage your stores’ own creativity in merchandising as well as receiving a great reward incentive!
Details, Details, Details:
- Submit at least 2 photos of your drawing section, in particular showing the DERWENT sketching and drawing supplies
- The 1st photo series should be the way you are currently presenting it (i.e. before) and the 2nd photo series should be how you have reimagined it (i.e. after)
- There are 3 contest categories with prizes awarded based on sketching and drawing department size
- All prizes will be in form of credits at MSRP to be used for the exciting new DERWENT merchandise units and assortments that will be unveiled at the March 2017 NAMTA convention in Salt Lake City
- Extra points will be given for visual appeal (attractive layout, signage, etc.), ease of navigation, shopability, impulse and of course featuring DERWENT products
- If your store mixes brands in categories, no problem, just be sure to show a good representation of DERWENT’s crowd-pleasing products like Inktense, Coloursoft, Graphic Pencils, etc!
Prize Breakdown:
- The top sketching and drawing section under 6 ft. will win a $250 credit
- The top sketching and drawing section over 6 ft. and less than 12 feet section will win a $500 credit
- The top design for a drawing and sketching department featuring Derwent over 12 feet will win a $1,000 credit
- All valid entries will receive a $100 credit
Other Info:
- Submissions need to include store name, contact info, MacPherson’s Account Manager rep name, size of assortment (i.e. 4 ft., 8 ft., etc.)
- Deadline for submissions is Friday, February 10, 2017
- Credit for Derwent products will be at MSRP
- Winners will be announced on Friday, February 17, 2017 and winning photos will be featured in future editions of the Art Dog Blog
- Submit your entry to derwentcomp@macphersonart.com
Before
After
Hints and Tips:
- Sketching and drawing is one of the fastest growing categories at art & craft retail. Even with the adult coloring craze cooling down, sketching and drawing continues to trend.
- Sets are the entry point for most sketching and drawing customers, so merchandising placement and design that helps consumers find their way to the right technique and quality can build strong loyalty to stores and brands.
- Open stock pencils are essential to developing long term serious fans as customers though the slower inventory turn makes it less of a profit center and more of a courtesy.
- The “golden zone” for merchandising on store shelves is eye-level down to the average person’s waist. On the shelves below is a great destination location for items such as open stock and above is great for way finding, branding and promotional signage.