Industry News

Golden News June 2016

MacPherson’s Dealer Workshop A Great Success!

GOLDEN thanks MacPherson’s personnel for hosting an incredible workshop! MacPherson’s planning and preparation led to a very organized, valuable event. The hands-on demonstrations and round-robin presentations were interesting and informative for all. GOLDEN was pleased to see so many retailers in attendance – having such commitment and enthusiasm from retail partners in support of all three GOLDEN brands is appreciated tremendously!

GOLDEN and Princeton Brush Join Forces in 2016 Back-to-School Promotion

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PrincetonSummit_GoldenGolden Artist Colors and Princeton Artist Brush Co. join forces to offer artists a great opportunity to increase value while expanding their creativity. Artists who purchase three 4 oz. bottles of GOLDEN Fluid Acrylics will receive one Princeton Summit™ Series 6850 Round 10 brush for FREE, just in time for back-to-school!

Already, purchasing a larger 4 oz. size represents a per ounce savings to artists over the 1 oz. size. Further incentivizing artists with this brush offer will increase exposure for Fluid Acrylics in retail stores, a line that has been experiencing continuous demand and growth.

Participating retailers will receive one Princeton Summit Series 6850 Round 10 Brush for every three 4 oz. Fluid Acrylics they purchase commencing on July 5th and running through September 9th, while supplies last. Retailers will be provided with an in-store POP and digital assets to help communicate the promotion through email, web and social media.

PrincetonBrushPromo_Dangler

 

Quantities of promotion items will be monitored to ensure alignment with the duration of the program. Promotional items will be uniquely packaged and will include a unique UPC Code. The promotion window is from 7/25/16 – 9/30/16.

 

POPs will be shipped directly to retailers from GOLDEN beginning the week of June 20th. The promotional brush will be fulfilled by MacPherson’s direct from the warehouse with BTS shipments containing 4 oz. Fluid Acrylics.

GOLDEN Offers Retailers New Topics for Working Artist Program Lectures

Golden Artist Colors will be offering retailers three new Working Artist Program lecture options to expand their educational offerings to artists of all painting levels. Store owners will have more choices when deciding what educational opportunities to bring to their customers. Working Artists will participate in training for new lectures in May, making new sessions available to retailers beginning in June. Full lecture descriptions are available on the website now at Options for GOLDEN Working Artist Lecture Demonstrations now include the following:

  1. Free GOLDEN Lecture Product Overview (Existing)
  2. Free GOLDEN Mixed Media Lecture (New)
  3. Free GOLDEN WaterMedia Lecture (New)
  4. Free GOLDEN Printmaking with Acrylics Lecture (New)

New lectures are designed to cover a range of products, as has been the case with the existing lecture demo, however, new lectures present products in different lights or with different emphasis. As always, attendees at any Working Artist Lecture will receive a selection of sample products to take home so that they can continue to explore the breadth and depth of GOLDEN professional products available.

The process for retailers to request one of the new lectures doesn’t change. In addition, increasing the number of lecture options does not increase the number of events Working Artists can conduct in a year, so be sure to connect with the artist in your area soon if you are interested in one of these new options for 2016. As you know, Working Artist schedules fill up fast!

New Video from GOLDEN

GOLDEN recently added a new video to their Video Library that your customers will be interested in. Videos are quick and easy content to share on Facebook and a great way to boost your organic reach.

Please visit our YouTube or Vimeo page to check them out!

Drip and Drizzle with Clear Tar Gel

Drip, drizzle and create lines varying from thick to very thin using GOLDEN Clear Tar Gel.

https://youtu.be/DWZyCon47Ow

learn more about Clear Tar Gel here.

If you have any questions about any of the above information, contact your MacPherson’s Account Manager.

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