Strathmore is excited to once again offer their free Online Workshop Series, which starts March 7, 2016! Take advantage of this consumer workshop series and increase your store’s traffic and sales. Promote the start of the workshops in your store, on your website, on social media, and drive sales as students purchase from the class supply list (there are over 37,000 students registered already).
The Strathmore 2016 Online Workshop Series will again feature 3 different workshop series, with each series including 4 videos and downloadable instructions created by incredibly talented artists. Students follow along as instructors guide them through various topics and demonstrate useful tips, techniques, ideas and inspirations to get students creating and learning about art. Visit Strathmore Artist Papers at Artist Studio for more information about the 2016 Workshop Series.
This year participants are no longer required to create a student account to view the videos. Once the videos are released on the site, they are available for anyone to view at any time, for free, without creating an account. However, if students want to interact with the instructors in discussion forums, or upload images to the gallery, they still need to create an account to access those special features. Students can still create an account to interact with their friends on the site, and to create their own profile. No changes impact any existing student accounts. By removing the account set-up to view the video content, more artists will be encouraged to engage in the wonderful free content that is available in the workshop series.
Here are three ideas for retailers to take advantage of the program:
- Create Workshop Supply End Cap – Download this poster/handout pdf and create an end cap featuring the workshop supply list. Use the poster on the end cap to promote the workshops as well as in the window and at check out.
- Follow Strathmore Artist Papers on Facebook – www.facebook.com/strathmoreartist – and share posts with your fans. This is a really easy thing to do! Strathmore shares on-going information and reminders about the Workshops on Facebook. Ask your fans to stock up on class supplies at your store! You can also check out #StrathmoreWorkshops on Instagram, Facebook & Twitter. Additionally, you can follow Strathmore on other social media sites including:
Pinterest, Twitter, YouTube, and Instagram
- Create your own workshop from content delivered in Strathmore’s Online Workshops! Each workshop provides you with a supply list, educational video and supporting information. Makes hosting your own event easier!
As a reminder, at the end of each year Strathmore will post that year’s Online Workshop Series videos to their YouTube channel. Look for the 2015 Online Workshop Series videos that are now available, which include workshops on drawing, visual journaling, and watercolor sketching and journaling ( https://www.youtube.com/playlist?list=PL9AjCVLhzTrRZjqLMub2tD6nw_cL28ACO).
Also offered on Strathmore’s YouTube channel, you will find an expanding library of videos around product information, quick tips and tricks for using Strathmore products, and helpful information on frequently asked questions.
Interested in learning more? Contact your MacPherson’s Account Manager for ideas of how you can drive more traffic and sales with Strathmore’s 2016 Online Workshop Series.