Strathmore Artist Papers™ is proud to announce a new full line of products, 500 Series Strathmore Writing. Designed to celebrate the art of writing, these products are perfect for thoughtful communication, the timeless art of calligraphy, and the physical act of putting tangible ink to beautiful paper. The wide range of formats allows individuals to share a special form of communication with others, or to keep their own unique personal chronicles.
Achieve the ultimate handwriting experience with premium, high-performing papers and formats that enhance this special art form. Quality writing papers in this line are versatile enough for many hand writing and lettering art forms, and work wonderfully with a wide range of writing instruments and inks. All products in this line contain Strathmore Writing papers, which have had a strong consumer following since 1892.
Available April 15, 2015, products are offered in a wide variety of formats which include: Stationery Pads, Stationery Envelopes, Flat or Folded Correspondence Cards and Envelopes, Hardbound Journals, and Softcover Journals. Many different sizes are available, and most products are offered in a blank or in a non-photo blue printed lined version. The lined versions offer an elegant guideline, which will not reproduce for digital incorporation or communications.
Most of the items in the line contain 24 lb./ 90 gsm Strathmore Writing® paper, which contains 25% cotton. The card formats offer 110 lb./297 gsm Strathmore Writing® Cover Bristol, which is a heavier weight product, perfect for correspondence cards. These high quality papers in appropriate weights perform for multiple writing disciplines.
Strathmore® Writing features include:
- 25% Cotton – all products except cards
- Natural white colored paper
- Wove finish
- Acid free
- Glue-bound pad format for easy and clean sheet removal
- Blank or non-photo blue lined options available in most formats
- Made in the U.S.A.
To help support the launch of this new product line, Strathmore has provided a number of retailer tools available online at www.strathmoreartist.com:
- Shelf label kits
- Shelf talkers communicating format availability
- Header signs
- End-cap assortment recommendations
- Counter display tray assortment recommendations
- Counter display tray signage inserts
- Journal floor display shelf label retro-fit kits
- Product video (coming summer of 2015)
Strathmore is excited for this program to hit the marketplace, and to help support the growing consumer interest in calligraphy and fine writing. The clean and concise message on the package can help bring visibility in stores, create excitement and help sell incremental sales of all writing supplies and instruments. All Strathmore Writing products are on promotion through the Back-to-School season at 68% off! Learn how you can increase the productivity of your space by adding this new program, and contact your MacPherson’s Account Manager today!
